Conversion tools
Interactive components that turn passive visitors into booked jobs. Each one is built to match your trade.
01 / INSTANT QUOTE
Visitors pick their options and see a price range in seconds. No phone call, no waiting, no friction. The real lead capture happens when they want the exact number - that is when they hand over their details.
Best for: Painters, decorators, fencing, pressure washing
Why it works
People who price themselves are 3-4x more likely to get in touch. By the time they submit, they already know roughly what it costs, so the calculator qualifies the lead for you.
MARTIN'S PAINTING & DECORATING
Get an instant estimate for your project
Estimated cost
£840 - £1,050
02 / LEAD QUALIFIER
A short, guided questionnaire that takes the visitor from "I have a problem" to "here are my details" in under 30 seconds. Each step feels low-commitment. By the time they reach the contact form, they are already invested.
Best for: Plumbers, electricians, locksmiths
Why it works
Standard contact forms convert at 2-3%. Multi-step forms hit 8-12%. Once someone answers the first question, they are far more likely to finish the whole thing.
FLOWRIGHT PLUMBING
Tell us what you need - takes 30 seconds
STEP 1 OF 4
What do you need help with?
03 / BEFORE & AFTER
A draggable comparison the visitor works with their own hand, dragging between the before and the after. Two photos side by side get scrolled past. This one gets played with, and while they are playing they are looking at your work.
Best for: Kitchen fitters, bathroom fitters, landscapers
Why it works
Your work sells itself once someone can see the difference properly. Dragging it themselves holds them on the page far longer than a gallery does, and the longer they look at a job like theirs, the more likely they are to ring.
PRECISION KITCHENS & BATHROOMS
Drag to see the transformation
04 / BOOKING WIDGET
Pick a service, choose a date, select a time slot, done. No phone tag, no waiting for a callback, no "I will get back to you." The visitor books themselves in while they are still warm.
Best for: Boiler engineers, cleaners, chimney sweeps
Why it works
Every hour between "I need this done" and "I have booked someone" is an hour your competitor could win. A booking widget removes that gap. The lead is locked in.
HEATWISE BOILER SERVICES
Book your appointment online
March 2026
05 / ROI CALCULATOR
The visitor inputs their current situation, monthly bill, property size, whatever is relevant, and instantly sees how much they would save. The numbers do the selling. All you need to do is catch the lead at the bottom.
Best for: Solar installers, insulation, double glazing
Why it works
When the upfront cost is significant, people need to justify it. A savings calculator reframes "this costs X" to "this saves me Y over Z years." That shift turns browsers into buyers.
GREENLIGHT SOLAR
See roughly what you could save
Rough yearly saving
~£1.3k to £1.5k
Over ten years
~£12.5k to £15.3k
A rough illustration, not a promise. Your real figure comes from a free assessment at your home.
Each tool is picked for what your trade actually needs, built to bring in the work, not to look pretty.