Your data

1. Who we are

TradeBlitz builds lead-generation websites for trades businesses across the UK. We are in charge of the personal data we collect through this website (www.tradeblitz.co.uk) and through our work with you.

When we build and run a website for a client, the data their visitors leave (names, phone numbers, messages) belongs to the client, not us. We just look after it for them. Same goes when we run their Google Ads.

Got a question about your data? Get in touch through the form on this website and we will help.

2. What we collect

When you fill in a form or send us a message:

  • Your name, email, phone, business name and trade
  • Anything you type into a form or send us in a message
  • Billing details (payments are by Direct Debit through GoCardless, who handle your bank details securely; we do not store them)

Automatically when you visit this site:

  • Your IP address, browser, device type and rough location
  • Pages you look at, what you click, how long you spend, where you came from
  • Cookies (more on those in section 5)

If you become a client:

  • Access to your analytics, ad accounts and form data so we can do the job
  • Leads that come in through websites we built for you, which we look after on your behalf

3. What we do with it

The law makes us tell you our "lawful basis" for using your data, which is just fancy talk for why we are allowed to:

  • To reply to you and do the work you have asked for. Basis: we have a contract, or are about to.
  • To send you project updates, invoices and reports. Basis: contract.
  • To make this site better and measure our marketing. Basis: legitimate interest in running the business. You can tell us to stop at any time.
  • To send the odd message about new services, only if you have asked or the law allows. Basis: legitimate interest. You can unsubscribe at any time.
  • To do our taxes and follow the law. Basis: legal obligation.

We do not sell your data. Ever.

4. Who we share it with

We use other companies to run the business. They handle some of your data for us, under written agreements. The main ones:

  • Netlify hosts this site and handles the contact form
  • Google for Analytics, Tag Manager and Google Ads
  • Meta for ad tracking on our own website
  • GoCardless collects your monthly payment by Direct Debit and handles your bank details
  • Accounting, invoicing and email tools to keep the business running

We only share what they need to do the job. We may also have to share data if the law makes us, or to defend ourselves in a legal claim.

5. Cookies and tracking

Cookies are small files your browser stores. This site uses them to see how people use the site and how our marketing is doing. Some are essential to make the site work. Analytics and marketing cookies are only used where the law allows.

When we run ads for a client, we put a Google Ads tag on the client's website so we can see which ads turn into leads. The client adds a cookie banner on their own site to tell visitors. We help them get that right.

You can block cookies in your browser settings. Blocking analytics cookies will not break this site.

6. Where your data goes

Some of the companies above (Google, Meta) are based in the US, so your data may leave the UK. When that happens, we make sure the transfer uses safeguards the UK government accepts: the UK's data transfer agreement, the EU's standard clauses, or an "adequacy" approval. The providers themselves publish how they handle this.

7. How long we keep it

  • Leads and messages: while it is still useful, then deleted. Sooner if you ask.
  • Client records and invoices: 6 years after the work ends, because UK tax law makes us.
  • Website analytics: up to 14 months (the maximum Google Analytics allows).
  • Marketing list: until you unsubscribe.

8. Your rights

Under UK GDPR, you can ask us to:

  • Show you what we hold about you
  • Fix anything that is wrong
  • Delete it, where we are not legally required to keep it
  • Stop or limit how we use it
  • Hand it over in a portable file
  • Withdraw consent, where consent was the basis

Get in touch through the form on this website and we will come back to you within a month.

If we have messed up and you would rather complain, you can go to the UK's Information Commissioner's Office (ICO) at ico.org.uk. We would rather you let us fix it first.

9. Keeping your data safe

We protect your data with HTTPS encryption, password-protected accounts and trusted suppliers. Nothing online is 100% safe and we cannot promise it can never be hacked, but we take it seriously.

10. Changes to this policy

We may update this from time to time. The date below shows the latest version.

Last updated: 25 June 2026