Working together

1. Agreement to Terms

By using our services, you agree to these terms. Please read them. If you do not agree, do not use our services.

2. Services

We design, build, host and optimise websites for trades businesses. We also offer local SEO (Grow) and paid ad management (Fast Start) as add-ons. What you get is listed on our site and confirmed in writing before we start.

2.1 Momentum (£100/month)

A dedicated website built for your trade, plus hosting, copywriting, and ongoing optimisation. Billed monthly in advance. While you pay, you can use the website and included features. If you cancel or stop paying, the website goes offline. The website's code, templates and setup are our property and cannot be exported or moved to another platform.

2.2 Grow (£750 one-off, then £150/month, on top of Momentum)

An optional add-on for local SEO. We build your website out across the services you offer and the towns you cover so you get found in Google's organic results, then optimise those pages on real performance data and work to build your authority and trust each month. You must hold an active Momentum subscription to use Grow. The £750 is a one-off build fee, charged before the build starts and non-refundable once the work is delivered. The £150/month is for that ongoing optimisation and authority work, billed monthly in advance. You can cancel the monthly part without cancelling Momentum.

  • The one-off build covers writing and building out the website across your services and service areas, set up to be found on Google.
  • The £150/month covers ongoing optimisation driven by performance data, on-page improvements, and work to build your authority and trust.
  • We do not guarantee any specific ranking, position, traffic or volume of leads, and we do not promise results by a set date. Search results depend on factors outside our control (Google's algorithms, your competitors, your market), and organic visibility typically takes several months to build.

2.3 Fast Start (£300/month, on top of Momentum)

An optional add-on. We set up and run your Google Ads campaigns, write the ad copy, supply ad images, install conversion tracking, and send a monthly report. You must hold an active Momentum subscription to use Fast Start. The £300/month fee is for that work only. Your ad spend is paid by you direct to Google, and we do not mark it up. There is no setup fee. Billed monthly in advance. You can cancel Fast Start without cancelling Momentum.

  • Your ad budget is paid by you direct to Google on your own card. The £300/month Fast Start fee is for the work listed below, not for ad spend, and we do not mark up your ad spend.
  • The Fast Start fee covers:
    • Google Ads campaign setup
    • Writing ad copy and producing ad images
    • Installing conversion tracking on the website
    • Ongoing campaign optimisation
    • A monthly performance report covering spend, clicks, leads and cost per lead
  • You set and control your ad budget, paid direct to Google. We will not increase or move spend without your written approval, and we do not mark up your ad spend.
  • We do not guarantee any specific ad performance, cost per lead, ranking or volume. Ad results depend on factors outside our control (auction prices, seasonality, your offer, your competitors).

2.4 Hosting

We host your website while your subscription is active. You can use your own domain name and it stays yours. If you cancel, the website cannot be moved or exported.

2.5 Domain and SSL

We help connect your domain and set up SSL (the padlock). You pay for your domain. SSL is included while you subscribe.

2.6 Backups

We back up your website while you subscribe. We recommend you also keep copies of your content. Backups stop when your subscription ends.

2.7 Looking after your customers' data

Leads that come in through your website belong to you, not us. We just look after them on your behalf. We keep that data confidential, use proper security, only do what you tell us to with it, and give it back or delete it when this work ends. Our full data practices are in the Privacy Policy.

3. Payment Terms

  • Prices are in GBP and include VAT.
  • Momentum is £100 a month, billed in advance.
  • Grow is a £750 one-off build fee, then £150 a month on top of Momentum for ongoing optimisation and authority work, billed in advance. The one-off is charged before the build and is non-refundable once delivered.
  • Fast Start is £300 a month on top of Momentum, billed in advance, for campaign management only. Ad spend is paid by you direct to Google. No setup fee.
  • A VAT invoice is issued for every payment.
  • Ad spend on Google is paid by you direct to Google, not through us, with no markup. The Fast Start fee is separate from and on top of your ad budget.
  • Extra work outside your plan may cost more.

3.1 How you pay (Direct Debit)

Payment is by Direct Debit, collected through GoCardless, our Direct Debit provider. When you sign up you set up a Direct Debit mandate that authorises us to collect your monthly fee automatically. GoCardless handles your bank details securely; we do not store them.

  • Your payments are protected by the Direct Debit Guarantee.
  • We will give you advance notice of any change to the amount or date of a payment, in line with the Direct Debit Guarantee.
  • If a payment fails, GoCardless may automatically retry it. Repeated failed or missed payments may pause or end your service.

4. What's yours, what's ours

While you pay, you can use the site. If you cancel, access ends.

Yours: the words, photos and logos you give us, plus the contact details and leads that come in through your forms. Ask and we will send these over in a simple file.

Ours: the design, the code, the templates and the build behind your website. These do not transfer, not for free and not for a fee.

We also keep the right to:

  • Use any pre-existing tools or materials we brought into the project
  • Use any unused ideas or concepts that did not make it into your website
  • Show the finished work in our portfolio

5. Cancellation

No long-term contracts. You can cancel any time. Key points:

  • To cancel, let us know through the form on this website, or cancel the Direct Debit with your bank. We will confirm in writing.
  • Cancellation takes effect at the end of the current billing month. The current month is not refunded.
  • You can cancel Grow or Fast Start without cancelling Momentum. Cancelling Momentum will also end both, since they rely on the website we host.
  • On cancellation of Momentum, your website goes offline. Your domain (which has always been yours) stays with you, and we can return your provided content and form submissions if you ask.
  • We do not transfer the website's code, templates or build files. They remain our property.
  • If we end the service, you only pay for work delivered up to that date.

5.1 What happens to the website if you leave

While you pay, the website is live and yours to use. If you cancel, the website comes offline. The build stays with us and cannot be moved, exported or handed to another provider. Your domain is yours, always, and you can point it wherever you want.

  • The site files, templates and code do not transfer. Not for free, not for a fee.
  • We can send back your words, photos and form leads if you ask.
  • We do not sell or hand over the site or its code.

6. Lead Growth Guarantee

Important: This guarantee covers how well your website turns visitors into leads. It does not cover how many visitors you get or how much your ads cost. You need to be sending traffic to the website (through ads, social, your van, your business cards, anything) for the guarantee to count.

If your leads have not improved within 90 days of launch, we keep tweaking your website at no extra cost until they do. Conditions:

  • You play your part:
    • Give us access to your analytics and any ad accounts pointing at the website
    • Keep marketing your business about as much as you were before
    • Action our recommended changes within a reasonable time
    • Reply and give feedback quickly

  • What counts as improvement:
    • The percentage of visitors who get in touch goes up compared to the starting point, measured over at least 14 days
    • The starting point is set at launch, or in the first full 14 days after launch with proper traffic

  • What "at no extra cost" means:
    • Tweaks to the website, the form, the copy, the layout, and testing different versions to see which works better
    • It does not include ad spend, ad management beyond what your Fast Start plan covers, SEO and content work beyond what your Grow plan covers, link building, or anything outside the website itself

  • When the guarantee does not apply:
    • Your business pauses, changes what you offer, or starts targeting a different customer
    • You do not action our recommended changes
    • Traffic to the website drops sharply (we cannot improve a website no one visits)
    • Outside factors like market changes, time of year, or new competitors

  • The guarantee covers Momentum (the website). It does not cover Google ad-account performance, cost per click, cost per lead, ranking, or any specific number of leads, customers or revenue.
  • We'll agree what counts as a "lead" with you based on your trade and what is normal for your business.

7. If something goes wrong

If we mess up and you lose money because of it, the most we can ever owe you is what you have paid us for the service. We are not on the hook for indirect or knock-on losses, like lost profits, missed jobs, or money spent fixing something with another supplier.

Last updated: 25 June 2026