Last updated 16 October 2026
Nobody sells car wrapping leads one at a time. They rent you a city.
Car wrapping leads, sold to a wrapper one customer at a time, are hard to find in the UK. What wrappers are offered instead is a city rented out by Wrap Network, a monthly package on FixMyCar that can also take 10% of each job, credits on Bark, or an agency that runs Facebook ads. Or you buy the click yourself: "car wrapping near me" gets 12,100 searches a month at £2.13 a click.
Van livery is the dearer click and the bigger job. "van wrapping" costs £4.07, about 1.9 times a car wrap click, and a full wrap on a large van is priced at £2,200 to £3,000 plus VAT. If you also tint, the window tinting leads guide covers that side.
From Wrap Network's FAQ
"One city = one partner."
That's the offer: every lead its websites pick up in your city goes to you and nobody else, for a monthly fee that "depends on the location" and isn't published. The same FAQ says it can "reassign that city to another wrap installer", and the calls arrive announced as Wrap Network's, not yours.
Where we stand
We don't sell car wrapping leads. We help you get your own.
This guide is the honest version of what buying car wrapping leads costs, and who else gets them. What we do instead is build wrappers a website that turns visits into calls, and run Google Ads in an account in your own name, so every lead that comes in is a customer who found you, and nobody else was sold it.
Job by job
A full wrap pays for its click many times over. A roof wrap barely does.
The table puts what each job is worth beside two ways of winning it: FixMyCar's Starter package, which takes 10% of every job won, and your own Google ad. For the ad column, each job is matched to the search a customer would type for it, and we assume you win one customer in 3 who gets in touch.
| Job | Price | FixMyCar Starter takes 10% | Won from your own ad |
|---|---|---|---|
| Roof wrap, plus VAT | £150 to £450 | £30 | £29 a win, 10% of the job |
| Average car wrapping job on FixMyCar | £940 | £94 | £87 a win, 9% of the job |
| Half wrap, medium van, plus VAT | £800 to £1,200 | £100 | £167 a win, 17% of the job |
| Full colour change, small car, inc VAT | £2,000 to £2,640 | £232 | £87 a win, 4% of the job |
| Full wrap, large van, plus VAT | £2,200 to £3,000 | £260 | £167 a win, 6% of the job |
| Full colour change, medium car, inc VAT | £2,750 to £3,350 | £305 | £87 a win, 3% of the job |
| Paint protection film, whole car, plus VAT | £3,500 | £350 | £166 a win, 5% of the job |
Car prices are from Complete Graphics (including VAT, June 2026), van and roof prices from its van guide (plus VAT, January 2026), the average job from FixMyCar and the film price from Just Car Care (plus VAT). Ranges are worked at the middle. Winning one in 3 is MyJobQuote's figure for its own trades; nobody publishes one for wrappers. The FixMyCar column leaves out its £120 monthly fee.
Our rough guide is that winning a job should cost about 10 to 15 percent of what the job is worth. Every full wrap and the film job come in well under it from an ad: 3% of a medium car, 4% of a small one, 6% of a large van. The half van wrap is the one over it, at 17%, because it pays the dear van click on half the job. A roof wrap sits at 10%.
FixMyCar's average job is half a full wrap
FixMyCar puts its average car wrapping job at £940.16. The cheapest full colour change in our table starts at £2,000, which suggests a lot of what goes through it is partials, roofs and trim. That's our reading; FixMyCar doesn't break it down. On that average job its 10% is about £94, close to the £87 an ad costs. On a £3,050 colour change it's £305 against £87.
Livery is where the dear click pays back
A van lead costs about £56 from an ad, against £29 for a car. On a £2,600 full van wrap that's still only 6% of the job. Livery customers are other trades, and the case they make to themselves is in our guide on whether it's worth wrapping your van, which is worth sending to a plumber who's still deciding.
Your numbers
Put your own prices in and see what a wrap customer can cost you.
The presets are the jobs from the table. It starts on the medium car colour change. Type your own price over it, then put in what a customer costs you per lead, from an ad, a platform or anywhere else, and watch where the line falls.
WHAT CAN YOU PAY FOR A WRAP CUSTOMER?
Pick a job, or type in what yours are worth
Starts on one in three, the figure MyJobQuote tells its own trades to expect. Put in yours.
You can pay up to about
£153
a lead, winning one in 3
- Healthy range, per won job
- £305 to £458
- Which per lead is
- £102 to £153
Put a seller's price in the last box and this will tell you what each won job would cost you.
That 10 to 15 percent band is a rough guide we use across every trade, not a measured figure.
Who sells the work
Five routes to wrapping work, and two of them print a price.
These are the routes we found, each quoted from the firm's own website. Where a cell reads "Not published", the firm's own pages give no figure.
| Route | What it costs | Who else gets the customer | In their words |
|---|---|---|---|
| Wrap Network | Monthly city fee, not published | Nobody in your city | "One city = one partner." |
| FixMyCar | £120/month + VAT + 10% of jobs won, or £250 to £999/month + VAT | Every garage that quotes | "Keep 100% of your margin" |
| Bark | Credits, £1.80 each + VAT | Up to 5 professionals | "a maximum of five Professionals" |
| AutoNiche Marketing | Not published | Nobody, it says | "no shared leads" |
| TrustATrader | Annual membership, not published | Other members in the area | "Memberships are limited per area" |
Wrap Network rents you a city and keeps the websites
Wrap Network describes itself as a network of websites that pick up wrapping leads and send every one from a city to a single partner. It says plainly that it is "not a pay-per-lead platform": you pay a monthly territory fee, with no setup fee, and it doesn't publish the fee. Its FAQ says most areas typically generate between 20 and 50 leads a month. That's its own figure.
It isn't for everyone. It wants "Professional premises with a dedicated install bay", says not mobile-only, and wants a business turning over £5,000 to £50,000 or more a month, and it lists "Just starting out" and "No fixed premises" among the businesses it turns away. A mobile wrapper is out before the call.
The contract reads two ways. The homepage says 12 weeks, then "Cancel anytime after, no lock-in". The FAQ says an "initial 8-week period" that then "moves into a 6-month term", with 30 days' notice. Calls arrive with "This call is from Wrap Network [your city]", the websites are Wrap Network's, and the city can be reassigned. When you leave, the customers who found you through it keep finding Wrap Network. Its footer names the owner as Rank Royale Group LLC, and the homepage says it works in the UK and the US.
FixMyCar sells you a monthly package, and the driver compares quotes
FixMyCar has a car wrapping category where a driver compares quotes from its network, "over 15,513 mechanics and garages across the UK". Its garage packages start with Starter: a £99 sign-up fee plus VAT, then £120 a month plus VAT "+ 10 % flat fee on jobs won". Above that are flat monthly packages from £250 to £999 plus VAT with no percentage, sold with the line "Keep 100% of your margin on jobs won." Its terms set the first term at "a minimum of twelve (12) months", renewing automatically. The packages are written for garages, not for wrappers, and its own wrapping page says even a full wrap takes "no longer than a day". Auto Wrap Manchester quotes two to five days for a full wrap, so expect to put that right on the phone.
Bark has no wrapping category, and wrappers list as tinters
We couldn't find a car or vehicle wrapping category on Bark. The wrap firms we found there are filed under other services: one as a "Window Tinting Expert", a wrapping and PPF firm in Cheltenham as a "Valet Car Cleaner". So a wrapper on Bark is buying tinting or valeting leads and hoping some want a wrap. Credits cost £1.80 each plus VAT, last 3 months, and the number a lead costs depends on "the service, the value of the job, and the supply and demand in the area". Up to 5 professionals can answer the same request. More in is Bark worth it and the shared-lead trap.
AutoNiche runs Facebook ads for wrappers and prices on a call
AutoNiche Marketing sells "Marketing for Car Wrapping Businesses" through "Meta campaigns aimed at owners of cars worth wrapping and local commercial vehicle operators", promises "no shared leads" and says pricing is tailored and "discussed on a quick call". No fee is published. TrustATrader has a vehicle wrapping category, sold like its others as a yearly membership with a limited number per area. Rated People and MyJobQuote have no wrapping category, and the firms that sell per-lead work in other trades (Leads Do Work, Lead Pronto, PromoSEO, Leads Everyday) have no wrapping page.
Everything here about Bark's contract comes from its own published terms and conditions, last read on 16 October 2026. Terms get revised, so check yours against the current version before you act on anything.
Rather have car wrapping leads that are yours alone?
That's what we do. We don't sell leads. We build the website and run the Google Ads that bring customers straight to you, in an ad account in your name that stays yours if you ever leave.
See pricingWant to know how many people near you search Google for what you do each month? Message us your town and we'll send you the real numbers.
Check my areaBuying the click yourself
A van livery click costs about twice a car wrap click. On a full van wrap, it still pays back.
On the seller side there's nothing to bid on. "car wrapping leads", "car wrap leads", "vehicle wrap leads", "van wrap leads", "car wrapping lead generation" all returned no search figure and no click price, and "car wrapping marketing" gets about 10 a month. Car and van owners are a different story: 12,100 a month type "car wrapping near me". For the last column we use WordStream's conversion rate for home improvement search ads, 7.33%. It was measured on American campaigns and wrapping isn't home improvement, so treat that column as a rough guide.
| Search | Searches a month | Per click | Per lead |
|---|---|---|---|
| commercial vehicle wrapping | 70 | £10.92 | £149 |
| van signwriting near me | 70 | £6.97 | £95 |
| van livery | 260 | £4.86 | £66 |
| vehicle livery | 320 | £4.29 | £59 |
| van wrapping | 1,300 | £4.07 | £56 |
| van wrapping near me | 880 | £4.06 | £55 |
| paint protection film near me | 1,000 | £4.05 | £55 |
| van graphics near me | 320 | £3.67 | £50 |
| vehicle graphics near me | 590 | £2.74 | £37 |
| vehicle wrapping | 1,600 | £2.54 | £35 |
| car wrapping quote | 170 | £2.49 | £34 |
| car wrapping near me | 12,100 | £2.13 | £29 |
| mobile car wrapping near me | 170 | £1.84 | £25 |
| chrome delete near me | 170 | £1.77 | £24 |
| car wrapping | 12,100 | £1.20 | £16 |
| car roof wrap | 210 | £0.70 | £10 |
| bonnet wrap | 260 | £0.55 | £8 |
Google Ads data for the UK, pulled 16 October 2026. Google reports "car wrap near me", "vehicle wrapping near me" and "car vinyl wrapping near me" with the same figures as "car wrapping near me", so they appear once. Click prices are what advertisers bid, so your real cost per click will sit around these figures rather than exactly on them.
The commercial end is the dearest by a distance: "commercial vehicle wrapping" at £10.92 and "van signwriting near me" at £6.97, on 70 searches a month each. A fleet customer is worth that if you can wrap the fleet. The cheap end is roofs and bonnets, at £10 a lead or less, and "mobile car wrapping near me" gets 170 searches at £1.84.
Keep the ad off the wrapping paper searches
"wrapping paper on car" gets 1,600 searches a month and "car wrapping paper" 1,300, and they read like gift wrap. "car wrapping courses" gets 480, from people who want to learn to do what you do. A broad car wrapping ad can pay for all of them, so add "paper", "course" and "courses" as negative keywords before it goes live.
- Bid hardest on full wraps and van livery
- Keep roof and bonnet jobs as add-ons, not ad targets
- Your name on the ad and on the call
- The customer stays yours for the next car
- Google bills your card; we add nothing
- Leave us and the ad account goes with you
The budget side, from daily spend to which searches to leave out, is in how much to spend on Google Ads and our Google Ads guide for trades.
The film makers' lists
The film makers keep their own lists of installers, and customers use them.
Avery Dennison, XPEL and Hexis each keep a list of installers that customers can search. Getting on one takes certification rather than a monthly lead fee, though none of the makers publishes what the certification costs.
Avery Dennison
Its European installer locator lists firms that "have followed an Avery Dennison certification process". When we checked it showed 246, 23 of them with UK addresses. The route in is its Specialist Installer Programme.
XPEL, for film fitters
XPEL runs a UK installer locator split by region, and tells dealers to "Reach more potential customers with XPEL lead generation tools". Its dealer page offers "no charge installer training". What becoming a dealer costs isn't published.
Hexis, by written test
Hexis certification starts with a written test of 61 questions ("plan 1 hour"), then a practical day. Certified installers get "Discounts on the material".
A roof gets about half the warranty of a door
Avery says "The term of Avery Dennison's warranty is equal to the product's durability", and its Supreme Wrapping Film data sheet halves that durability off the vertical: in its zone 1 table, colours get 10 years on vertical panels and 5 on non-vertical ones, metallics 5 and 2.5. 3M says its 2080 film carries "Up to 8 years on vertical application / Up to 3 years on horizontal application", and that the warranty varies by zone. For paint protection film, XPEL's UK warranty runs 10 years and only covers film that was "professionally installed".
So the roof and bonnet a customer adds on are the panels with the shortest cover. Say so on the quote, with the years for the film you're using, so the customer hears it from you before the roof fades rather than after.
The handover
A colour change goes on the V5C. The insurer wants to know about the wrap.
gov.uk says "You must update your V5C when you change any of the following", and colour is first on the list. The page doesn't mention wraps or vinyl either way, so whether a particular wrap counts is between your customer and DVLA. On insurance the wording is plainer. Aviva says a vinyl wrap or sign writing would be "classed as modifications & need disclosing to your insurer".
Full colour change
Tell the customer the V5C lists colour as a change they must report, and that gov.uk doesn't say how it treats a wrap. They make the call, not you.
Any wrap, any size
Adrian Flux says a wrap must be declared on a new policy, and on a car that's already insured, "you must notify your insurer of a change of circumstance". It also says a wrap "may increase the cost of your insurance, but it doesn't have to".
After a bump
In one ombudsman decision, Admiral refused to pay for a declared wrap after a repair. The ombudsman told it to cover the cost and have the car re-wrapped. A declared wrap can come back to you as paid repair work.
None of this shows on a lead. A one-page handover sheet with the film, the warranty years by panel and these two lines on the V5C and insurance costs nothing to hand over with the keys. Fitting film to the glass instead? The rules are different, and our window tinting guide covers them.
Through the year
Car wrap searches peaked in spring and bottomed out in December.
UK searches for "car wrapping near me" sat at 12,100 in most months, climbed to 14,800 in March and April and dropped to 8,100 in December, a swing of about 1.8 times.
UK searches for "car wrapping near me", by month
October 2025 to September 2026. Google Ads keyword data, rounded bands.
Van wrapping peaked twice
"van wrapping" hit 1,900 in both October and March, and fell to 1,000 in December and September. A shop doing cars and vans can move budget towards livery in the autumn while car searches are flat. We don't know why the peaks land where they do, and one year of data can't promise they'll repeat.
Film has a temperature floor
Avery gives a minimum application temperature of 10°C on flat panels and 16°C on complex curves. 3M gives 16 to 32°C for 2080, and 18 to 23°C as the best range. A heated unit can book winter work that a mobile wrapper on a cold drive can't, so it's worth saying in the ad.
Before you sign for a city
Ask a lead seller what happens to your customers when you leave.
The ICO expects a business that buys customer details to make proportionate checks of its own, and says a seller's assurance isn't enough. For a wrapper, the questions that decide whether a seller pays are about who the customer thinks they called:
- Whose name does the caller hear first?
- Whose phone number is on the website?
- Can my area go to someone else?
- What is the real minimum term, in writing?
- How did the customer find you?
A wrap customer comes back for the next car, the PPF on the new one, the van for their business. If the seller owns the number they rang, that repeat work rings the seller.
Which way to go
Use the platforms for partials. Win the full wraps and the vans under your name.
A platform can work if
- You want roof and trim jobs
- Your diary has empty days
- You hate writing ads
- You quote fast
Think twice if
- 10% would come off a £3,050 wrap
- You work from a van, not a unit
- Bark sends it to up to 5
- The seller owns the number
Run your own ads if
- You sell full colour changes
- You do van livery
- You fit film customers ask for by name
- You want the account in your name
A wrap is a big ticket bought by somebody who looked at a lot of photos first. The jobs worth £2,000 to £3,500 are the ones where your own click costs the smallest share, and the customer who rings your number for one comes back to you for the next. Fitting PPF and ceramic too? The detailing side is in car valeting and detailing leads.
Our sources
Where each wrapping figure on this page came from.
Our side of it first: we build websites and run Google Ads for trades and local services, wrappers included, so we aren't neutral. That's why every seller is quoted in its own words, and why the first table shows FixMyCar's fee coming in close to an ad on its own average job.
Seller pages and package prices were read on 16 October 2026, and the UK search and click data was pulled from Google Ads the same day. Car prices are from Complete Graphics, film prices from Just Car Care, and Bark's credit rules from its pricing page. Warranty and application figures are from Avery Dennison's and 3M's own data sheets and XPEL's warranty page. The V5C rule is from gov.uk, insurance from Aviva and the Financial Ombudsman, and lead checks from the ICO.
Questions wrappers ask
Car wrapping leads, answered.
- How much do car wrapping leads cost in the UK?
- Nobody we found sells them one at a time. Wrap Network rents out a whole city for a monthly fee it doesn't publish. FixMyCar's Starter package is £99 to sign up, then £120 a month plus VAT and 10% of every job you win. Bark sells credits at £1.80 each plus VAT. A click on your own "car wrapping near me" ad costs about £2.13, which works out at roughly £29 a lead.
- Are car wrapping leads shared with other wrappers?
- It depends who sells them. Wrap Network says "One city = one partner" and that its leads are never shared with competing installers in your area. A general request on Bark can go to up to 5 professionals. On FixMyCar the driver compares quotes from the garages and specialists on its network, which it puts at over 15,513.
- What happens to a Wrap Network city if I stop paying?
- Its FAQ asks for 30 days' notice "so we have time to find another partner to take over the city slot", and says it can reassign a city to another installer. The leads come from its own websites, so those websites, and the customers who keep finding them, stay with Wrap Network.
- Is it worth getting certified by a film maker?
- For the leads, it can be. Avery Dennison's European installer locator listed 246 certified firms when we checked, 23 of them in the UK, and XPEL runs a UK installer locator and advertises lead generation tools to its dealers. Neither publishes what it costs to get listed.
- Do my customers need to tell the DVLA about a wrap?
- gov.uk says you must update the V5C when you change a vehicle's colour, but it doesn't mention wraps either way. Insurers are clearer: Aviva says a vinyl wrap counts as a modification and needs disclosing. Put both on your handover sheet and let the customer make the call with DVLA and their insurer.
- Why does a van livery click cost more than a car wrap click?
- We can only show that it does. In the 16 October 2026 data, "van wrapping" cost £4.07 a click and "van livery" £4.86, against £2.13 for "car wrapping near me". A full wrap on a large van is priced at £2,200 to £3,000 plus VAT, so a won livery job still costs about 6% of the job from your own ad.
- When are people searching for car wrapping most?
- In the last 12 months, UK searches for "car wrapping near me" peaked in March and April at 14,800 and were lowest in December at 8,100. "van wrapping" peaked twice, in October and March.
- What should I ask a lead seller before I sign?
- Whose name the caller hears, whose phone number is on the ad, what happens to your area and your past customers if you leave, how long the minimum term really is, and how the customer was found. The ICO also expects anyone buying customer details to check how they were collected rather than take the seller's word for it.
Keep reading
More straight answers for trades.
Full wraps and van livery, from owners who searched for you.
We build your website and run Google Ads from an account in your own name, aimed at the colour changes, film and livery work that fill a wrap shop, not roof-only jobs. See what it costs, then tell us about your business and we'll set the campaign up around the jobs you want more of.