Our price list
The price of doing our job for us.
You came to us to design the website, write the words and pick the photos. Then, somewhere between the first draft and going live, you start designing it, writing it and picking the photos yourself. We made you a price list for that.
| We design everything | £100 a month |
| We design, you watch | £100 a month |
| We design, you advise | getting warmer |
| We design, you help | now we are slowing down |
| You design, we help | are you sure? |
| You design, we advise | this is your job now |
| You design, we watch | we are just here for moral support |
| You design everything | £8,000 and a lie down |
It's a joke. But you've felt the truth in it, or you wouldn't still be reading.
The truth under the joke
You hired us for the one thing you can't do yourself.
Not a website. Anyone can knock up a website. You hired us to make a stranger you will never meet, sat on the sofa at nine at night, stop scrolling and pick up the phone. That is a different skill, and it is the whole reason you called.
Then the website lands in your inbox, and a feeling kicks in. It doesn't look how you pictured it. The bold bit feels too bold. You'd have said it differently. So you start turning it back into the brochure you'd be proud to hand a mate, and quietly out goes the thing that was built to get you called.
What you're paying for
You're buying judgement, not pixels.
Think about how you work. A customer doesn't stand over your shoulder telling you which fitting to use, how to wire the board or where the run should go. They pay you precisely so they don't have to know that. When they do start telling you, you know exactly how the job ends.
A website is the same trade, ours instead of yours. Every choice on it, the headline, what comes first, what we leave off, where the button sits, is a decision we've made a hundred times and watched the numbers on. Override it on a hunch and you're not getting a better website. You're paying an expert and then doing the job yourself.
Who decides what
An honest split, not a power grab.
We're not trying to lock you out of your own website. There's a clean line between what only you can know and what you came to us to handle. Stay your side of it and we'll stay ours, and the phone rings.
| You own this, always | We own this, that's the job |
|---|---|
| Your trade and how the work is done | The layout and what a visitor sees first |
| Your prices and what you will and won't take on | The words that turn a reader into a caller |
| Your customers and your patch | What the ad says and who it puts in front of you |
| The facts, the photos, the real stories | What we deliberately leave off the website |
| The final yes before it goes live | The order things go in, and why |
The real price list
It isn't £8,000. It's one flat number.
Here's the honest version. We don't charge by the hour, so we don't bill you more for chipping in, and we don't bill you more for stepping back. It's £100 a month (inc VAT) for a website built to convert, and our judgement is baked into that price, not metered on top of it.
- We listen properly, because you know your trade and your town better than anyone
- We're not precious about taste, swap a colour, a photo, a line, no problem
- On the handful of things that decide whether the phone rings, we'll push back once
- We tell you the why, you make the final call, then we build it clean and put it live
The honest bit
What you're probably thinking.
"But it's my name on it."
It is, which is exactly why it has to bring you work, rather than only look how you'd like it to. A website you're proud of that sits there quietly is the expensive kind. We're after the one that fills your diary.
"I know what I like."
No doubt. The snag is your customers aren't you, and they don't buy the way you do. We design for the person about to call you, not for the person paying us, and most of the time those two want very different things.
Straight answers
What working together actually looks like.
- Do I get a say in the design?
- Of course. You know your trade, your prices and your patch better than we ever will, and all of that comes from you. What we own is the bit you hired us for: the layout, the words and the order things go in that turn a stranger into a phone call. You get the final yes.
- What if I do not like it?
- Tell us, and tell us why. If something is wrong about your business, your prices or your area, we fix it on the spot, no argument. If it is a hunch that it should look a certain way, we will explain what the layout is doing and why, then we decide together. We are not precious, but we will not quietly break the thing that makes the phone ring.
- Can I use my own photos and words?
- Real photos of your work and your van beat stock every time, so yes, send them. Your own words are gold for the facts, the prices and the way you talk to customers. We then shape them into copy built to convert, because writing that reads well and writing that gets you called are not the same job.
- So you just ignore what I ask for?
- No. We listen to all of it. The split is simple: facts and judgement calls about your business are yours, and we always defer to you on those. Calls about what makes a website convert are ours, because that is what you are paying us for. On those we will push back once, explain the why, then build it clean.
Let us do the job you hired us for.
Tell us a bit about your business and we'll build you a website that gets you called. Got a question first? Just message us.