Last updated 2 November 2026

Checkatrade prices: how much it really costs.

How much does Checkatrade cost? Checkatrade prices, as published, are £0 for a free profile, £30 a month for Approved and "prices from £59 a month" for Growth, the only tier that brings in leads. That £59 is a floor, not a price: every button on the join site sends you into a questionnaire on your trade, your postcodes and how many leads you want a year, and the monthly figure is quoted from your answers. Trades on a lead-generating plan commonly report paying about £70 to £150 a month plus VAT on a twelve-month contract, with busy trades in cities reporting a fair bit more.

But the figures floating around online disagree wildly, from £30 a month to nearly £400, and there is a good reason for that. Below is the honest breakdown: what Checkatrade publishes and why you never see it, what a year costs at those prices, how the fixed and pay-as-you-go fees work, what the free-month offers are worth, the contract and VAT, and the only number that tells you if it is worth it.

Everything here about Checkatrade's contract comes from its own published terms and conditions, last read on 2 November 2026. Terms get revised, so check yours against the current version before you act on anything.

The short version

  • A published tariff the sign-up flow never shows you.
  • Your actual price comes from a questionnaire on trade, postcode and demand.
  • Most report roughly £70 to £150 a month on a lead-generating plan, plus VAT. Cities and high-value trades run higher.
  • The £30 Approved tier only shows you to someone searching your business name.
  • Leads come on a fixed monthly plan or pay as you go, a fee for each lead. A click through to your own website counts as a lead.
  • At the published prices a year is £360 on Approved and from £708 on Growth, before VAT.
  • "Free months" offers come off a 12-month Fixed Plan, so the year still costs ten or eleven months of fees.
  • Its terms allow a £250 plus VAT application fee for vetting.
  • Twelve-month minimum term that auto-renews. Leaving early usually means paying the rest.
  • Fees are plus VAT. VAT-registered trades reclaim it. If you are not registered, it is a real 20 percent on top.
  • The number that matters is your cost per won job, not the monthly fee.

Start here

Why the published price is not your price.

This is the bit almost every article gets half right. Checkatrade does publish a pricing page, and on it are three tiers: a free profile at £0 a month, Approved at £30 a month, and Growth at "prices from £59 a month". What almost nobody points out is that the join site never links to it. Every route in, all seven of the buttons offering to show you prices, goes to the same category questionnaire instead. The pricing page is orphaned from its own sign-up funnel, so a trade actually joining is taken past it without ever seeing it.

That single fact explains why the figures online are all over the place, from £30 to nearly £400 for the same product. Writers who find the pricing page from a search report a tidy tariff. Trades who sign up report a bespoke quote. Both are telling the truth. And the tier that matters, Growth, is the one that generates leads and the one quoted as "from" £59, which is a floor, not a price: what you actually pay is still decided by your trade and how competitive your area is. So the published figures are real, and they are not your bill. Every range below is labelled as reported rather than quoted for exactly that reason.

So how much is Checkatrade per month for a trade that actually wants leads? Its own product terms answer the question the pricing page skips, which is what each tier buys you:

TierPublished priceLeads?
Free profile£0 a monthNone. You show up only when searched for by name
Approved£30 a monthNone on its own. On the platform, found only by name
GrowthFrom £59 a monthYes, through a Fixed Plan or pay as you go, quoted for you
Opportunities BoardCredits, price not publishedJobs you unlock, needs a paid membership

The one rule

Get the figure in writing for your trade and your postcode.

Every range on this page is a rough guide built from what trades report, not a quote. Before you sign anything, get Checkatrade to put in writing the monthly cost, the term, what it includes, and what year two will cost. If they will only say it over the phone, that on its own tells you something.

Do the sum

What Checkatrade costs a year.

At its own published prices, Checkatrade costs £360 a year on Approved and at least £708 a year on Growth, before VAT. Membership runs for twelve months, so the year is the honest unit, and Checkatrade's own documents treat its fees as excluding VAT: the application fee is stated as £250 excluding VAT and its offers come off "the membership price excluding VAT". Here is the sum nobody else prints, worked from Checkatrade's figures rather than anyone's guess.

ItemPublished priceA year, before VATA year, with 20% VAT
Approved (no leads on its own)£30 a month£360£432
Growth, at its floorFrom £59 a monthFrom £708From £849.60
Application fee, if charged£250, once£250£300

Two things change those numbers. Growth is quoted for you above its floor, so your real Growth line is your monthly quote times twelve. And VAT only matters if you are not registered: GOV.UK says you can reclaim VAT on items you buy for use in your business if you are VAT registered, so a registered trade's real cost is the before-VAT column and everyone else pays the right-hand one.

The pricing page also lists a place in its directory under Approved, while the Approved product terms still say the profile shows on the platform only when someone searches for your business by name. Either way, Approved does not send you leads.

The real numbers

What trades actually report paying.

With the big caveat that these are reported figures, not published prices, here is the honest range. The quotes trades share tend to fall into three broad bands, and where you land depends on your trade, your area and how much you want to be seen.

Rough bandReported costWho tends to land here
Entry / basic listingfrom ~£30 to £60 a month +VATA basic verified listing, quieter areas, less exposure. Fewer leads to match.
Typical lead-generating plan~£70 to £150 a month +VATThe band most working trades report once they are set up to actually get leads.
Busy trade, competitive city~£200 to £400 a month +VATHigh-value or in-demand trades in London and big cities, often with a featured or premium listing.

That spread is exactly why the figures online feel so contradictory. A £30 basic listing and a full lead plan for a busy trade in a big city are both "Checkatrade", and both get quoted as the price. The gap is not one site being wrong, it is the difference between a bare listing and a full membership with featured placement in a busy patch.

One widely-shared example gives the flavour: an electrician posting that Checkatrade wanted around £150 a month for roughly four leads. Whether that is good value depends entirely on how many of those four he actually won, which is the whole point of the maths further down.

The thing to know

The 2025 price shake-up, and where it sits now.

A big one that plenty of older guides still have not caught up with: the pricing change Checkatrade rolled out in 2025. Existing members reported their renewal cost jumping hard, in some cases from around £870 a year to roughly £1,500, with no extra leads to show for it. Those are members' accounts, not Checkatrade figures.

None of that is a surprise once you read the contract: Checkatrade's terms say it may increase the fees on any renewal date, as long as it gives you at least 30 days notice first. The terms do let you walk away from a fee rise Checkatrade was not entitled to make, if you tell it within 30 days, but a rise at renewal with that notice is one it is entitled to make.

So whatever headline figure you are quoted, treat it as a first-year number. The pattern of prices climbing at renewal is consistent enough that you should ask, and get in writing, what it costs in year two before you commit to year one.

What you are paying for

In the price, and on top of it.

In the membership

  • Free: a profile to collect reviews, found only by name
  • Approved: the Checkatrade tick and review requests
  • Approved also: tools to run your jobs
  • Growth: leads on a Fixed Plan or pay as you go
  • Growth also: £100 to £200 of credit to rank higher in search
  • Checkatrade Pay on Growth, at fees from 1.29% to 1.79%

Watch for on top

  • VAT on every fee (reclaimable if you are VAT-registered)
  • Sponsored listings, pay per click, from £100 a month
  • A print directory ad, priced by area and trade
  • An application fee of £250 plus VAT it may charge
  • Renewal rises after year one

Sponsored listings

A second bill, run as an auction.

Sponsored listings are Checkatrade's paid placement above the normal results. Its own page says you "only pay for clicks", "starting from just £100/month", with no long-term contract, and that the top two spots go to the most competitive bids. It is not guaranteed, and it sits on top of the membership rather than inside it, so if a quote includes it, ask for the membership and the sponsored spend as two separate lines.

How the fee is charged

Fixed Plan or pay as you go.

Checkatrade charges for leads in one of two ways: a Fixed Plan, which is the same fee every month, or pay as you go, a fee for each lead against a budget you set. Neither has a published price. What each one commits you to is written in its product terms, and that is where the cost really lives.

Fixed Plan

  • The same fee every month, billed in advance
  • A 12-month membership
  • A lead estimate that is "not binding"
  • Leads can stop once you hit the estimate
  • The free-month offers apply here

Pay as you go

  • A fee per lead, set by job, area and season
  • Prices shown only inside the members area
  • Your budget is "a target", not a limit
  • You can be billed up to 120% of it
  • Billed monthly in arrears
  • A deposit of up to twice the budget
  • The deposit comes back when you leave

The line nobody quotes

A click to your own website counts as a lead.

Both sets of terms define a lead as any contact Checkatrade delivers, "including but not limited to phone calls, messages, "Request a Quote" contacts, and/or clicks from the Platform to Your website". On a Fixed Plan that click counts towards your estimate. On pay as you go you are billed for it, whether or not that visitor ever calls. The pay as you go terms also let Checkatrade add you to a print directory where it has space, with notice and a chance to opt out, and charge you for the leads it brings. If you are on pay as you go, watch your invoice for both.

The offers

What "2 months free" is really worth.

A free-months offer is a discount on a twelve-month Fixed Plan, not a free trial: you still sign up for the full year. At the start of November 2026 the join homepage advertised "2 months FREE", the pricing page "your first month FREE" and the electrician page "2 months' fees back as cashback", three different offers on one site.

The last offer terms Checkatrade published, for October 2026, show how they work. The discount applied to a 12-month Fixed Plan only, to "the membership price excluding VAT", needed an active Direct Debit, depended on the primary trade you picked at sign-up (from 25% off the first four months to 100% off the first two), and Checkatrade could "amend, suspend or withdraw the Offers at any time". So two free months means ten months of fees for the year, and you are on the full plan, at the full price, from month three to month twelve.

That still makes a free month worth having if you were joining anyway. It does not change the sum that matters. Work out your cost per won job on the full monthly price, because that is what months three to twelve cost, and that is the figure your renewal starts from.

Read before you sign

The contract is part of the cost.

The monthly figure is only half the story, the commitment is the other half. Checkatrade membership is a twelve-month deal, so the true cost of saying yes is a full year, not a month.

  • Saying yes commits you to a full year, so multiply the monthly quote by twelve for the real number
  • There is no pause for a quiet spell, the fee lands every month of the term whether work comes or not
  • Walk away early and you generally owe whatever is left of the twelve months
  • It rolls over on its own unless the business owner phones in the 35 days before the renewal date
  • Two business days after you start is the only window to walk away owing nothing
  • Stopping the direct debit does not end the contract or the fees
  • Dispute an invoice by phone within 14 days, or it counts as accepted
  • Fail the vetting and nothing is refunded, application fee included
  • Rejoin after a suspension and you can owe a new application fee and a deposit
  • The sting tends to be at renewal, so pin down the year-two price, not the first-year one alone

None of that makes it a bad deal on its own, plenty of trades happily renew. It just means the real question is not "can I afford £100 this month", it is "am I confident this pays for a year". If your work is seasonal or you are testing the water, that twelve-month lock matters.

The only number that counts

Work out your cost per won job.

The monthly fee tells you nothing on its own. What tells you if Checkatrade is worth it is how much each job you actually win is costing you to get. Here is the sum, and why the shared-lead catch matters.

A worked example

  • You pay~£120 a month +VAT on your plan
  • You are sentsay 8 matched leads that month
  • But they are sharedeach one also goes to several other trades, so you win only some
  • You actually win2 jobs from those 8 leads
  • So your cost per won job is£120 divided by 2 = £60 a job, before VAT

£60 to win a £2,000 bathroom is a bargain. £60 to win a £90 call-out is not. That is the whole calculation, and it is personal to your trade and your win rate. Total what you pay, divide by the jobs you truly won, not the leads you were sent, and do it after three months, well before renewal.

One thing to watch: Checkatrade's own terms say the number of leads you get depends on your reviews, your postcodes, your profile, the season and demand, and on pay as you go the fee per lead moves with supply and demand too. Neither your lead count nor your price is fixed from one year to the next, so rerun the sum on your own recent numbers, not on what it used to cost you.

Cheaper elsewhere?

How it compares on pure cost.

Checkatrade is not the only game, and the others charge in a completely different way. The headline split is simple: Checkatrade charges you to be listed, the rest mostly charge you for the leads you pick. That is why a quiet month can make a pay-per-lead site far cheaper, and a busy one can flip it the other way.

OptionHow you payRough costTied in?
CheckatradeFixed monthly plan, or pay per lead~£70 to £150+/mo +VATYes, 12-month contract
MyBuilderNo monthly fee, a shortlist fee when a homeowner shortlists youShown per lead, no fee table publishedNo contract
BarkBuy credits, spend them to contact a lead£1.80 a credit, less in packsNo contract
Rated PeopleNo longer sold. Its leads are bought through CheckatradeCheckatrade membership, from £30/moYes, 12 months on a Fixed Plan

Checkatrade's figure is a reported range, not a published price, and all of these sites can put the same job in front of other trades. Vetting differs too: Checkatrade lists up to 12 checks before you go live.

We gave each of the others the same honest treatment, on MyBuilder and Bark, and put all three head to head. If you were on Rated People, what the Checkatrade takeover means for Rated People members covers what is left of it. What leads cost outside the directories, from pay-per-lead sellers to managed ads, is in what trade leads cost by model. If your question is less about the price and more about whether Checkatrade is right for you at all, start with is Checkatrade worth it.

The checklist

Five things to nail down before you sign.

  1. Get the price in writingFor your exact trade and postcodes, not a rough phone figure.
  2. Ask what year two costsGet the year-two figure as well, so a renewal rise cannot ambush you.
  3. Check the termTwelve months is standard, but ask about a shorter or rolling option.
  4. Confirm the lead volumeWhat you are actually promised, and what happens when it runs out.
  5. Set your cost-per-won-job targetKnow the number you need to hit before you say yes, then measure it at three months.

Another way to spend it

Rent the leads, or own them.

Once you have your cost-per-won-job figure, there is a fair comparison to make. Say a busy trade spends £150 a month on Checkatrade, that is £1,800 a year to rent a spot where the job is still shared around. Put similar money into your own website and your own ads and every lead comes straight to you, nobody else is sold the same job, and the customer is yours. That is the whole reason we build what we build. The longer argument is in the shared-lead trap, and when you are ready to build something of your own, how to get more leads lays out the order to work through.

We will be straight with you though: Checkatrade says many trades can be set up within 24 hours, and your own setup is a build that takes a little while to find its feet. If you need work this week and have nothing of your own yet, a stint on Checkatrade while you get sorted is a fair call. We would rather tell you that than pretend otherwise.

Why us

Why take our word for it?

Fair question, given we build websites and run ads for trades for a living. Honestly? Because we will tell you when Checkatrade is the right move for you right now, and plenty of times it is. We make nothing from selling your job to the four other blokes down the road, because we never do it. We only do well when your phone actually rings.

Straight answers

Cost questions trades actually ask.

How much does Checkatrade cost per month?
Checkatrade's published prices are £0 for a free profile, £30 a month for Approved and "from £59 a month" for Growth, the only tier that brings leads. The Growth figure is a floor: every button on the join site sends you into a questionnaire on your trade, your postcodes and how many leads you want a year, and the monthly price is quoted from your answers. Trades on a lead-generating plan commonly report about £70 to £150 a month plus VAT, and busy trades in competitive areas report £200 to £400. Those are reported figures, not Checkatrade's. The only real number is the written quote for your own trade and postcode, multiplied by twelve, because the plan runs for a year.
How much does it cost to join Checkatrade?
Joining can cost nothing, £30 a month, or a quoted figure, depending on what you join for. The free profile is £0 and Approved is £30 a month, but neither puts you in front of homeowners searching for your trade. Lead plans sit under Growth, "from £59 a month" and quoted for your trade and area. Separately, Checkatrade's terms define an application fee of £250 plus VAT that it may charge to cover its vetting checks, and it is non-refundable, so ask whether it applies to you before you sign.
How much is it to advertise on Checkatrade?
Advertising on Checkatrade means paying for a lead product, and none of them has a published price. A Fixed Plan is a set monthly fee quoted at sign-up. Pay as you go charges a fee per lead that, in its own terms, varies with the job value, the channel, your location, the season and supply and demand, with the current range shown only inside the members area. Its terms also list paid extras such as directory listings, sponsored display and managed advertising, each priced in your confirmation email.
What are Checkatrade's prices for a full year?
At the published prices, Approved is £360 a year (£30 x 12) and the Growth floor is £708 a year (£59 x 12). Checkatrade's own documents treat its fees as excluding VAT, so a trade that is not VAT-registered pays £432 and £849.60. If the £250 application fee is charged, that is another £300 with VAT. A lead plan quoted above the Growth floor scales the same way: take the monthly quote, multiply by twelve, then add VAT if you cannot reclaim it.
Can I get 2 months free with Checkatrade?
Sometimes. In November 2026 the join homepage advertised "2 months FREE", the pricing page "your first month FREE" and the electrician page "2 months' fees back as cashback". The last published offer terms, for October 2026, applied the discount to a 12-month Fixed Plan only, to "the membership price excluding VAT", varied it by trade, and let Checkatrade withdraw it at any time. So two free months on a 12-month plan means paying ten months of fees for the year, still on the full twelve-month term. Get the offer, and the price from month three, in your confirmation email.
Is Checkatrade free?
Only the profile. Checkatrade's free profile terms say it "will not provide You with leads" and that you are visible only when someone searches for you by name. Everything that brings work in is paid.
Is there a free option or a joining fee with Checkatrade?
There is no free tier that generates leads. The free profile exists, but Checkatrade's own terms rule out leads on it. On joining fees, its Master Service Terms define an application fee of £250 excluding VAT that it may charge for vetting, non-refundable even if you fail the checks, so ask directly whether you will be charged it and get the answer in writing. After that you pay the monthly membership whether or not any work comes in.
Does Checkatrade charge VAT, and can I reclaim it?
Yes, its own documents treat prices as excluding VAT: the application fee is stated as £250 excluding VAT, the Fixed Plus terms say the fees "are exclusive of VAT", and its current Fixed Plan offer applies the discount to "the membership price excluding VAT". GOV.UK says you can reclaim VAT on items you buy for use in your business if you are VAT registered, so for a registered trade the real cost is the net figure. If you are not VAT-registered the VAT is a true 20 percent on top. That single point changes the maths for a lot of trades and most cost articles skip it.
Does Checkatrade charge per lead?
It can, depending on the plan. A Fixed Plan is a set fee invoiced monthly in advance, whatever the phone does, and its terms let Checkatrade stop sending leads once you reach the estimate it gave you, so a fixed fee does not mean unlimited leads. Pay as you go is a genuine fee per lead: you set a monthly budget, which the terms call a target rather than a limit, and you can be charged up to 120% of it, billed in arrears, with a deposit of up to twice the budget at sign-up, returned when the agreement ends. Under both plans a lead includes a click from your Checkatrade profile through to your own website, so on pay as you go that click is billed. The Opportunities Board runs on credits you spend to unlock a job.
How long is the Checkatrade contract and what does it cost to leave?
Membership runs on a twelve-month minimum term that rolls over on its own. Its terms give you two business days from the start date to cancel without paying anything further; after that, leaving early usually means paying the balance of the term. To stop an automatic renewal the business owner has to phone Checkatrade no earlier than 35 days before the renewal date, and stopping your direct debit alone does not close the account. So when you work out the cost, count a full year of fees, not a single month.
Why did my Checkatrade price go up at renewal?
Because the contract allows it: Checkatrade's terms say it may increase the fees on any renewal date, with at least 30 days notice before that date. Price rises on renewal are also a common complaint, and members reported sharp jumps after a 2025 pricing change, in some cases from roughly £870 to around £1,500 a year, without more leads to show for it. Always ask what year two will cost before you sign, rather than the first-year figure alone, and watch your inbox in the weeks before renewal.
How is my Checkatrade quote calculated, and can you negotiate it?
The quote is built from your trade category, the postcodes you want to cover and how much competition and demand there is in that area, plus the plan or lead volume you pick. It is a sales conversation, so ask for a better rate or a shorter term; the worst answer is no. Get the final figure, the term, any offer and what it includes in writing before you commit, and check every invoice against it, because the terms give you 14 days from receipt to dispute an invoice by phone before it is treated as accepted.
How many jobs do I need to win to break even?
Work it out on cost per won job, not the monthly fee. Total everything you pay in a month, then divide by the jobs you actually won, not the leads you were sent. Because the same customer can contact several trades, you win only a share of your leads. Then compare that cost per won job with the profit on a typical job in your trade. Measure it after three months, well before the renewal window opens.
Is Checkatrade cheaper than MyBuilder or Bark?
It depends how much work you win. A Checkatrade Fixed Plan is a set fee every month on a 12-month term, whatever the leads; its pay as you go option charges per lead but still sits inside the membership contract. MyBuilder has no monthly fee and charges a shortlist fee when a homeowner shortlists you, and Bark sells credits at £1.80 each that you spend to contact a lead. In a quiet month a pay-per-lead site can be far cheaper; in a busy one a flat plan can work out better per job. Compare them on cost per won job over a few months, not on the headline price.

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