Last updated 15 October 2026
Couples cost £4.11 a click. Companies cost £18.32. Same camera, different buyers.
A videographer sells into two markets that barely overlap. Couples find wedding films through Hitched, Bridebook, Bark, Add to Event and Poptop, from £20 a month on Bridebook to 12% of each booking on Poptop. Companies wanting a promo or corporate film search Google, where the click costs more than four times as much, and Zapo will run those ads for you from £400 a month plus VAT.
This guide is for the business that makes the films: wedding, corporate, promo and event work. If you shoot stills, the directories and contracts for that side are in wedding photographer leads, and couples who want both in one booking type "wedding photographer and videographer".
What Google thinks you mean
"Part-time Lead Videographer Jobs"
That is what a search for "videographer leads" turned up on 1 October 2026: vacancies and LinkedIn profiles for lead videographers, because to Google a lead is a job title. The phrase has no Google Ads figure at all. "video production leads" gets about 10 searches a month, while "videographer jobs" gets 1,900. Most people typing these words want employment, not clients.
Where we stand
We don't sell videography leads. We help you get your own.
This guide is the honest version of what buying videography leads costs, and who else gets them. What we do instead is build videographers a website that turns visits into calls, and run Google Ads in an account in your own name, so every lead that comes in is a customer who found you, and nobody else was sold it.
What a booking is worth
A full-day wedding film carries a lead price that a party film never could.
Bridebook's 2026 report, from 7,000 couples, puts the average spend on a wedding videographer at £1,514, up from £1,386 the year before and £1,439 the year before that. Its price guide has half-day coverage with a highlight film at £1,000 to £1,500 and a full day at £1,500 to £3,000, and costs the labour behind it at £450 to £650 a day for a camera operator plus £350 a day of editing. Business work is priced lower on Bark: its nationwide average for a promotional film is £715 and for an event videographer £350.
Here is each booking at Poptop's commission, and at a lead from your own ad on the search its buyer would type, if you book one lead in 3.
| Booking | Typical UK price | Poptop, 12% of it | Your own ads, matching search |
|---|---|---|---|
| Filming a party or event | £250 to £750 | £60 a booking | £303 a booking, 61% of it"promotional video", £101 a lead |
| A basic wedding package with highlights | £650 | £78 a booking | £168 a booking, 26% of it"wedding videographer", £56 a lead |
| A promotional film for a business | £400 to £2,000 | £144 a booking | £303 a booking, 25% of it"promotional video", £101 a lead |
| Half-day wedding coverage, 4 to 6 hours | £1,000 to £1,500 | £150 a booking | £168 a booking, 13% of it"wedding videographer", £56 a lead |
| A full-day wedding film, 6 to 10 hours | £1,500 to £3,000 | £270 a booking | £168 a booking, 7% of it"wedding videographer", £56 a lead |
Wedding prices from Bridebook's videography price guide (July 2026); the highlights row is Bark's basic wedding package, and the event and promo rows are Bark's nationwide price bands. Ranges are worked at their middle. One win in 3 is MyJobQuote's figure for its own trades; no body publishes one for videographers. Poptop's fee includes VAT. The ads column divides each click by WordStream's conversion rate for home improvement search ads, explained further down.
On our rough rule, winning a job should cost about 10 to 15 percent of what it pays. A full-day wedding sits under that from your own ads, at 7%, and a half day lands at 13%. The highlights-only package reaches 26%, and an event film at 61% means the lead eats most of the margin before you've packed the tripod.
The corporate click needs a bigger brief
A lead off "corporate video production" works out at about £250. Against Bark's £1,200 middle for a promo film, one won client in 3 costs 63% of the job. Bark's premium band for promo work reaches £2,000, and that end of the market is where those clicks earn back.
The second camera rides on the booking
Bridebook says a second camera adds at least £300 to £600 to a wedding. Nobody books it on its own, so it costs nothing extra to win. Offer it at the quote stage and it lifts the job the lead was bought for.
Your numbers
What can a videography lead cost before the film stops paying you?
Choose the film you sell most, say how many leads it takes to land one, and type in what a platform or a click costs you per lead. It opens on a half-day wedding. Switch to the event film with the same lead price, then to the full day, to see why wedding videographers and event filmers can't buy leads at the same rate.
WHAT CAN YOU PAY FOR A VIDEOGRAPHY LEAD?
Pick a job, or type in what yours are worth
Starts on one in three, the figure MyJobQuote tells its own trades to expect. Put in yours.
You can pay up to about
£63
a lead, winning one in 3
- Healthy range, per won job
- £125 to £188
- Which per lead is
- £42 to £63
Put a seller's price in the last box and this will tell you what each won job would cost you.
That 10 to 15 percent band is our rough rule of thumb for any service business, and nobody has measured it for video work.
Who sends you leads
Wedding directories send couples. Almost nobody sells you a company.
The table covers both sides of the work, wedding and business. We took each price and quote off the platform's own pages; where a cell reads "Not stated", the platform publishes nothing on it.
| Platform | Price | Who else sees the lead | In their words |
|---|---|---|---|
| Hitched | Yearly packages, price not published | 1,530 videographers listed | "renew automatically for successive periods of 12 months" |
| Bridebook | £20 or £99 a month + VAT | Not stated; 956 listed | "Exclusively featured on venue profile of your choice" |
| Bark | Credits at £1.80, priced per lead | Up to 5 professionals | "we don't charge commission either" |
| Add to Event | Credits from £55 for 50 + VAT | Depends who is free that date | "This is the ONLY fee you'll pay us" |
| Poptop | 12% of the booking, inc VAT | Not stated | "it is free to list on Poptop" |
| Institute of Videography | £99 a year, plus assessment | A list of accredited members | "supplied with a list of Fully Accredited members" |
| Rock My Wedding | £225 to £675 + VAT a year | A directory listing | "We personally review every application" |
| Zapo | £400 to £1,600 + VAT a month | Nobody | "exclusive leads to video production agencies" |
Hitched and Bridebook: fewer rivals than the photographers
Hitched showed 1,530 wedding videographers on the day we looked, against 6,276 photographers. A couple browsing for video sees roughly a quarter as many rivals. Hitched publishes no price, and its terms of purchase lock a paid package in for the first 12 months and roll it on unless you write in 28 days before the year ends. The photographer guide goes through that contract clause by clause.
Bridebook's videographer pricing is the same as its photographers': £20 a month plus VAT for Basic, which reveals couples' phone numbers, or £99 for Classic, which adds priority in search and a featured spot on a venue profile you choose. That venue spot is the part worth pricing up if most of your weddings happen at a handful of venues. Classic billed yearly is £1,033.50 plus VAT, about 68% of one average wedding film. Its search showed 956 videographers.
Bark, Add to Event and Poptop take the event work
These three sell to both couples and companies. Bark has separate categories for wedding videography (average £750), video production (average £500), promo films and event filming, and works out each lead's credit price from "the service, the value of the job, and the supply and demand in the area". Credits last 3 months and up to 5 professionals can answer one customer. Add to Event lists videographers "for weddings, parties and corporate events", sells 250 credits for £212.50 plus VAT, keeps a request open for 7 days and refunds the credits if the organiser never views your quote within 14. Poptop puts its average videography booking at £891 an event, across all kinds of event. Neither Bark nor Add to Event says how many credits a video job costs. How the Bark model plays out across trades is in is Bark worth it.
The Institute of Videography hands out member lists
Membership is £99 a year by Direct Debit, and becoming Fully Accredited means an assessment at £45. The IOV says accredited members go on its Find-a-Videographer portal, and anyone who contacts its office looking for a videographer is sent a list of them. It is a referral rather than a sold lead, and the person asking gets a list, not one name. Rock My Wedding vets applicants and charges £225 to £675 a year plus VAT for a listing.
For business work, Zapo buys the clicks for you
Zapo has a page just for video production and promises exclusive leads "within the next 14 days" from search adverts aimed at local customers. Its cheapest plan is £400 a month plus VAT, £200 of which goes on the ads, with 10 leads forecast. That is about £40 a lead if the forecast holds, which would put a won promo film at 10% of Bark's middle price. FatRank sells videography leads on a revenue share, paid only when a lead becomes a client, and publishes no percentage. Both are bidding in the same Google auction you can enter yourself.
Crew boards and freelance sites sell you jobs
Some routes are built for crew and freelancers rather than for a firm with clients of its own. Kays charges freelancers a one-off £40 plus VAT for a listing, ProductionBase sends job alerts from £3.33 to £6.25 a month plus VAT, and HouseWow's property photographer and videographer membership is £100 a year and works through member profiles and referrals. The freelance marketplaces take a cut of each job instead: Upwork up to 15% a contract, Fiverr leaves you 80% of the order, and PeoplePerHour charges 20% until a client has paid you £250, then 7.5%, then 3.5% past £5,000, all excluding VAT.
The trade lead sellers have no video category
Checkatrade has a Corporate Filming category, and its London search read "0 Corporate Filming in London". MyBuilder, Rated People, MyJobQuote and Leads Do Work have nothing for video, and TrustATrader lists photographers but not videographers. A couple who sends the same enquiry to five filmmakers is the case the shared-lead trap works through.
Everything here about Hitched's contract comes from its own published terms and conditions, last read on 1 October 2026. Terms get revised, so check yours against the current version before you act on anything.
Rather have videography leads that are yours alone?
That's what we do. We don't sell leads. We build the website and run the Google Ads that bring customers straight to you, in an ad account in your name that stays yours if you ever leave.
See pricingWant to know how many people near you search Google for what you do each month? Message us your town and we'll send you the real numbers.
Check my areaBuying the click yourself
A London business costs £23.57 a click. A London couple costs £7.05.
The plain "videographer" search gets 6,600 searches a month at £7.36 a click, and it mixes both markets. Split them and the gap is plain: "wedding videographer" costs £4.11 across 2,900 searches, while "corporate video production" costs £18.32 across 590. To turn a click price into a lead price we divide by 7.33%, WordStream's conversion rate for home improvement search ads. That rate was measured on American campaigns, so compare rows with it rather than budget by it.
| Search | Searches a month | Per click | Per lead |
|---|---|---|---|
| videographer london | 880 | £23.57 | £322 |
| video production london | 1,600 | £20.91 | £285 |
| corporate video production | 590 | £18.32 | £250 |
| testimonial video | 170 | £17.95 | £245 |
| video production company | 880 | £16.05 | £219 |
| corporate videographer | 390 | £15.84 | £216 |
| promotional video | 390 | £7.41 | £101 |
| videographer | 6,600 | £7.36 | £100 |
| wedding videographer london | 590 | £7.05 | £96 |
| drone videographer | 320 | £5.89 | £80 |
| videographer near me | 880 | £5.75 | £78 |
| wedding videographer manchester | 590 | £5.73 | £78 |
| property videographer | 140 | £5.72 | £78 |
| wedding videographer near me | 480 | £4.21 | £57 |
| wedding videographer | 2,900 | £4.11 | £56 |
| cheap wedding videographer | 140 | £2.99 | £41 |
| wedding videography packages | 110 | £2.87 | £39 |
| funeral videographer | 210 | £2.30 | £31 |
| wedding videographer prices | 390 | £2.09 | £29 |
Google Ads data for the UK, pulled 1 October 2026. Click prices are bid-based estimates, so the real cost lands near them rather than on them. Google gives one figure to "wedding videographer", "wedding videography" and "wedding video", so the table carries it once.
"videographer marketing" looks like proof that videographers search for marketing help: 390 searches a month at £12.12. Google Ads reports the identical figures for "video marketing" and "marketing for videographers", so the number belongs to the whole group, and only 2 of the top ten results are about a videographer finding clients. The rest are businesses reading about video for their own marketing. Those are your buyers.
A lead off "videographer near me" costs about £78, and "wedding videographer prices", a couple already comparing quotes, about £29. "funeral videographer" is £2.30 a click for 210 searches, work no directory above lists. Every video search in the table lands somewhere between £29 and £322 a lead. What you get for that:
- Separate budgets for weddings and business
- Your showreel on the ad, nobody beside it
- Bids on the venues and towns you film
- Your package prices shown up front
- Google's click price, with no mark-up
- The ad account stays yours if you leave
Filmmakers can't join Google's UK Local Services Ads, which has no video slot, so paying Google for couples and companies means plain search ads. Match types, budgets and the account itself are explained for small firms in our Google Ads guide, and the monthly sum in how much to spend on Google Ads.
Before the showreel goes up
The licence that covers the couple's copy stops at the internet.
Most wedding films are cut to music, and most videographers advertise with those films. PRS for Music's Limited Manufacture licence is built for the first half: it gives blanket permission to use music in your own DVDs or videos, up to 1,000 copies of a product (250 where the recording needs PPL cover too), and PRS calls it "Perfect for wedding, christening, funeral and family holiday videos".
The second half is where it ends. The licence terms cover private use but not "broadcast or other communication to the public; or (d) use on the internet", and exclude any product used "in conjunction with, any kind of advertisement". The film you hand the couple is covered. The same film on your website, Instagram or a Google ad isn't.
Showreels and social posts
PRS lists adverts and online video among the uses that typically need sync clearance, priced case by case. PPL does not license uploads to YouTube, Facebook, Instagram or TikTok and sends you to the record label.
Corporate and promo films
The licence also excludes "any use by any commercial organisation, whether internally or externally". A company's promo film needs music cleared for that use, and PRS points to production music, also called library or stock music, as the simpler option.
The music in the church
The Church of England says a church's CCLI licence may cover recording the service, but if editorial control is not with the church you will probably need the Limited Manufacture licence. An organist or choir may ask for an extra fee.
So the films you market with are a different job from the films you deliver. Cut the showreel to music you have cleared for advertising, and the problem goes away before any lead sees it.
On the day and after it
The couple can stop their film going public. The vicar can stop it being shot.
Under section 9 of the Copyright, Designs and Patents Act 1988, the author of a film is "the producer and the principal director", which for most wedding films is you. Section 85 still covers "the making of a film" commissioned for private and domestic purposes, so the couple can refuse to have it shown or communicated to the public. Using their film to win the next couple needs their agreement, on top of the music clearance above.
The drone shot over the guests
The Drone Code keeps you 50m from people who aren't involved in what you're doing, and says never to fly over people crowded together, naming parties among its examples. A UK2 or C2 drone flown by a pilot with an A2 Certificate of Competency can come to 30m. Paid work needs third party insurance, and the Operator ID is £12.34 a year. Since 1 January 2026, any new drone model on sale must carry a UK class mark.
Ask the church before you quote
The Church of England tells couples to discuss filming with the vicar in advance and says some churches may not permit filming during the ceremony. A couple who has booked you for a church wedding may not know that yet, so find out before the deposit is paid.
Companies aren't consumers
Cancellation rights belong only to a consumer, which the 2013 regulations spell out as "an individual acting for purposes which are wholly or mainly outside that individual's trade, business, craft or profession". A couple booking a wedding film is one; a company booking a promo film is not, so the cancellation rights in those regulations don't reach it. What happens when a business client pulls out is whatever your contract says, which is a reason to write one for every corporate job. The consumer side, with deposits on a wedding date, is covered in the photographer guide.
Through the year
Couples kept searching all summer. Companies almost stopped looking.
No platform publishes when people look for a videographer, so this is our own pull of Google search data. "wedding videographer" peaked at 4,400 in September, bottomed out at 1,900 in December and climbed back to 3,600 in January, a swing of about 2.3 times.
UK searches for "wedding videographer", by month
September 2025 to August 2026. Google Ads keyword data, rounded bands.
| Month | "wedding videographer" | "corporate video production" |
|---|---|---|
| September | 4,400 | 2,400 |
| December | 1,900 | 480 |
| January | 3,600 | 480 |
| March | 3,600 | 720 |
| June | 2,400 | 140 |
Business searches fell by June
"corporate video production" went from 720 in March to 140 in June, about 5 times fewer. If you run both kinds of work, spring is when business buyers are looking, while couples keep searching through the summer and peak in September and January.
Treat one September with care
The corporate search hit 2,400 in September 2025, and several other business searches jumped the same month. One year of data can't tell you whether that comes back, so plan on the months around it.
Before you sign up
Ask whether a platform sends couples, companies or both before you pay.
A wedding directory and a business lead seller are different products, and some platforms here sell a bit of each. Pin down what you're buying:
- Weddings, events or business clients?
- How many videographers see each one?
- What does a video lead cost in credits?
- When does the contract renew?
- Can I show my films on my profile?
The last one ties back to the music: a profile video on a directory is a public showing of the film, with the same licence question as your website.
Which way to go
Directories for wedding dates. Your own ads for the films companies pay for.
A wedding directory if
- You film full-day weddings
- Most of your venues are local
- The renewal date is in your diary
- Your showreel music is cleared
Think twice if
- Event films are most of your work
- Up to 5 others quote the same job
- No price until you ring them
- Credits per job are unknown
Run your own ads if
- You want business clients
- You can split wedding and corporate
- You want the lead to yourself
- You want the ad account in your name
Wedding work has the directories and a fixed number of Saturdays. Business work has hardly any sellers and a dearer click, so it rewards the videographer who shows up in the search under their own name. A couple choosing a filmmaker and a marketing manager choosing a production firm both read the reviews first, so getting more Google reviews pays twice. Every other business we've covered, from roofers to tutors, is indexed in the trade leads hub.
Our sources
Where every videography figure here came from.
We build websites and run Google Ads, so we are not neutral on how this comes out. That is why each platform is quoted in its own words, and why this page shows Zapo's forecast lead coming in cheaper than a corporate click bought yourself.
Seller pages and terms were read on each firm's own site on 1 October 2026, and the UK search and click data was pulled from Google Ads the same day. Wedding prices come from Bridebook's videography price guide and its 2026 report; business prices from Bark's promo and event category pages. Music licensing is from PRS for Music, its licence terms and PPL; copyright from legislation.gov.uk; drones from the CAA; church filming from the Church of England; and the consumer definition from the Consumer Contracts Regulations. We have left out the Limited Manufacture licence's price table, because the only copy we could read dates its wording to 2011.
Questions videographers ask
Videographer leads, answered.
- How much do videographer leads cost in the UK?
- For weddings, Bridebook lists videographers from £20 a month plus VAT, Hitched sells yearly packages without a published price, Add to Event sells credits from £55 for 50 plus VAT, Bark charges credits at £1.80 each and Poptop keeps 12% of each booking. For business work, Zapo runs search ads for video firms from £400 a month plus VAT and forecasts 10 leads on that plan. A click on your own ad costs £2.09 to £23.57.
- Why does searching "videographer leads" show job adverts?
- Because "lead" is also a job title. Google reads the phrase as somebody looking for a lead videographer role, and the results are vacancies on Reed and similar boards. The phrase has no Google Ads figure at all, so nobody is buying ads on it either.
- Can I use chart music in a wedding film I post online?
- Not under the usual wedding licence. PRS for Music's Limited Manufacture licence covers copies of a wedding film for the couple and their family, up to 1,000 copies, but its terms exclude use on the internet and any use with an advert or promotion. A showreel on your website or social media needs permission from the rights owners, and PPL says it does not license uploads to YouTube, Facebook, Instagram or TikTok.
- Do I need permission to show a couple's wedding film in my adverts?
- Yes. Section 85 of the Copyright, Designs and Patents Act 1988 covers "the making of a film" as well as photographs: whoever commissions it for private and domestic purposes can stop it being shown or communicated to the public. Ask in writing when they book, and keep the music question separate.
- Can I fly a drone at a wedding?
- With the right IDs, insurance and distance. The CAA requires a Flyer ID and an Operator ID (£12.34 a year) for a drone of 250g or more, third party insurance when you are paid, and 50m from people who are not involved. The Drone Code also says never to fly over people crowded together, whatever the drone's size, and lists parties among its examples.
- Do business clients get 14 days to cancel a video booking?
- The Consumer Contracts Regulations 2013 protect consumers, which they define as individuals acting mainly outside their trade or business. A company commissioning a promo film is not one, so those cancellation rights do not apply to it. Your own contract terms decide what happens if it pulls out.
- When do people search for a videographer?
- UK searches for "wedding videographer" peaked in September at 4,400 and were lowest in December at 1,900 over the last 12 months. "corporate video production" behaved differently: 720 in March and 140 in June.
- Does Checkatrade send videography work?
- Barely. Checkatrade has a Corporate Filming category, and its London search showed nobody in it. MyBuilder, Rated People, MyJobQuote and Leads Do Work have no video category, and TrustATrader lists photographers but not videographers.
Keep reading
More straight answers for trades.
Wedding dates and company films booked by people who searched for you.
We build your website and run Google Ads from an account in your own name, with the wedding searches and the business searches kept apart so each budget goes where it pays. See what it costs, then tell us about your business and we'll build the campaign around the films you want to make more of.