Last updated 23 September 2026
Count a window cleaning lead in cleans.
Window cleaning leads sell for £12.50 to £15 each. A canvassed customer, already priced and booked, costs 2.5 to 3 times their clean. Buy the click yourself and a window cleaning search costs £1.06 to £5.96.
A clean at £15 to £30 makes any of those look dear. But a customer on a four-weekly round pays 13 times a year, which is £195 to £390, and the same again every year they stay. The question is how many cleans it takes to earn the customer back.
The sellers' own sums
They price a customer at three cleans or fewer.
Window Cleaning Lead Generation's canvassing page: "a £12 4 Weekly job would cost you £36". That is the first three visits, and every clean after them is yours. Seller by seller.
Where we stand
We don't sell window cleaning leads. We help you get your own.
This guide is the honest version of what buying window cleaning leads costs, and who else gets them. What we do instead is build window cleaners a website that turns visits into calls, and run Google Ads in an account in your own name, so every lead that comes in is a customer who found you, and nobody else was sold it.
What you are buying
You're buying a place on the round, not one clean.
MyBuilder puts a regular window clean at £15 to £30 a visit, "usually scheduled monthly or every few weeks". Checkatrade prices a one-off at £30 to £40 depending on the house. Weigh a lead against one visit and it rarely adds up. Weigh it against the round and it nearly always does, so the sum to do is cleans to break even.
Here is what one new customer costs on each route, and how many cleans at MyBuilder's low and high price it takes to earn that back.
| Route | Cost per customer | Cleans at £15 | Cleans at £30 |
|---|---|---|---|
| Window Cleaning Lead Generation, 1 win in 2 | £25 | 1.7 | 0.8 |
| Window Cleaning Lead Generation, 1 win in 3 | £37.50 | 2.5 | 1.3 |
| Window Cleaning Leads, 1 win in 3 | £45 | 3 | 1.5 |
| Canvassed customer at 2.5x | 2.5 cleans, whatever you charge | 2.5 | 2.5 |
| Canvassed customer at 3x | 3 cleans, whatever you charge | 3 | 3 |
One win in 2 is the bottom of Window Cleaning Lead Generation's own claim that cleaners convert 50 to 80 percent of its leads. One win in 3 is MyJobQuote's figure for its trades, which we use as the neutral default. Canvassing prices are 2.5x at ATM Lead Generation and Window Cleaning Leads, 3x at Window Cleaning Lead Generation.
A four-weekly customer at the middle of MyBuilder's range brings in about £293 a year. On our 10 to 15 percent rule of thumb for what a won customer should cost, that allows £29 to £44 to win one in the first year alone. The per-lead routes sit close to that, and canvassing on a dearer clean runs over it in year one. Keep the customer a second year and every route in the table comes in under it.
Where the sums break
A customer who stops after one clean. Window Cleaning Lead Generation says about 10 percent of its leads are "complete time wasters", and a one-off at £30 to £40 never pays back a canvassing fee of three cleans.
Where they get better
Add-ons. A conservatory at £150 to £300 on the same visit pays back any route in the table in one go, and Window Cleaning Lead Generation itself suggests selling gutters, fascias and soffits alongside. Cleaners who do homes inside as well have our cleaning leads guide.
Your numbers
What can you pay to put a house on the round?
The calculator opens on a year of four-weekly cleans, because that is what a regular customer is worth. Switch to one clean to see why pricing a lead against a single visit makes every seller look like a bad deal. Then put in your own price and how many quotes you win.
WHAT CAN YOU PAY FOR A WINDOW CLEANING LEAD?
Pick a job, or type in what yours are worth
Starts on one in three, the figure MyJobQuote tells its own trades to expect. Put in yours.
You can pay up to about
£15
a lead, winning one in 3
- Healthy range, per won job
- £29 to £44
- Which per lead is
- £10 to £15
Put a seller's price in the last box and this will tell you what each won job would cost you.
The 10 to 15 percent band is a rule of thumb, not a measured figure. The year row is MyBuilder's price per clean times 13.
Who sells them
Five window cleaning lead sellers, in their own words.
Two ways of selling run through this market. Some send you a name and number and you do the quoting. Others quote and book the customer for you, and charge a multiple of the clean.
| Seller | Price | Who else gets the lead | In their words |
|---|---|---|---|
| Window Cleaning Lead Generation | £12.50 a lead, or 3x the clean booked | Nobody, while you keep ordering | "We have no idea if the lead is for a 1 bed apartment or a 5 bed house" |
| Window Cleaning Leads | £15 a lead, or 2.5x the clean booked | Nobody in your postcode, £39 a month to hold it | "we won't run ads for competitors in your postcode prefix" |
| ATM Lead Generation | 2.5x the clean, once confirmed | Not stated | "Any customers who drop before the first clean we replace free of charge" |
| Leads Everyday | Monthly fee, not published | Nobody | "never shared with competitors" |
| getSoapy | Priced per lead in credits | Nobody after you buy; some came from another cleaner | "sold by other local window cleaners" |
Window Cleaning Lead Generation: a flat price for any size of house
It sells leads at £12.50 in batches of 20, with a £250 trial pack and a £100 deposit on a first order. The price is the same for a flat or a five-bed, and the site says why: "Some leads that you convert will make a very good return for your fee for that lead, other leads will bring you nothing." It says cleaners convert 50 to 80 percent, and that you should have the money back "by the first clean, if not the second clean guaranteed".
Its canvassing service does the quoting for you at 3 times the clean: "an 8 Weekly £15 job would cost you £45". A customer who cancels before or during the first clean is refunded on your next invoice. The leads come from "Facebook, Instagram & WhatsApp", it says in one place, and from social media and search engines in another.
It is unusually frank about the downside: "The leads you receive will be less compact than if you were door knocking canvassing." It also says that if you can already get customers online yourself, "you probably shouldn't even be looking on our website".
Window Cleaning Leads and ATM: two and a half cleans
Window Cleaning Leads charges £15 a lead, or books customers at 2.5 times the job: "if a job is valued at £15, we charge £37.50". Its £600 package promises "Nationwide Targeting", which is a strange fit for a round built street by street, and only its top package lists exclusive access. ATM Lead Generation also charges 2.5 times the job once a customer is confirmed, with a trial of 4 jobs for £100. Neither states VAT.
Leads Everyday: ads or lists?
Leads Everyday's window cleaning page lists "Targeted Google Ads", "No commission on any jobs" and "Cancel anytime". Further down the same page, its process reads "We build targeted lists and craft compelling outreach." A homeowner who searched for a window cleaner and one who was contacted from a list are not the same lead. It publishes no price.
getSoapy: leads other cleaners didn't want
getSoapy is round-management software with a lead marketplace built in. It prices each lead on "whether the clean is recurring or just a one-off, the size of the property, and even the age of the lead", so it is the one seller here whose price moves with whether the clean is regular. Some of its leads are quote requests that another local window cleaner put up for sale, and that cleaner keeps the price less a 20 percent cut. It won't refund "just because a lead chooses not to work with you". For the directory route, see is Bark worth it.
Everything here about Window Cleaning Lead Generation's contract comes from its own published terms and conditions, last read on 23 September 2026. It publishes no separate service terms, so these are the words on its service pages. Terms get revised, so check yours against the current version before you act on anything.
Rather have window cleaning leads that are yours alone?
That's what we do. We don't sell leads. We build the website and run the Google Ads that bring window cleaning customers straight to you, in an ad account in your name that stays yours if you ever leave.
See pricingBuying the click yourself
Sellers pay more per click to find you than you'd pay to find a customer.
"window cleaning leads" gets about 40 searches a month, and a click on it costs £26.06. That is what a seller bids to reach you. A homeowner typing "window cleaner near me", searched 6,600 times a month, costs £3.31, about 8 times less.
To turn clicks into leads we use WordStream's 7.33% conversion rate for home improvement search ads. It is US data, so treat the last column as a guide, not a quote.
| Search | Searches a month | Per click | Per lead |
|---|---|---|---|
| commercial window cleaning | 1,000 | £5.96 | £81 |
| window cleaning company | 720 | £3.72 | £51 |
| solar panel cleaning | 1,900 | £3.43 | £47 |
| window cleaner near me | 6,600 | £3.31 | £45 |
| window cleaning services | 1,900 | £3.21 | £44 |
| gutter cleaning near me | 8,100 | £3.14 | £43 |
| local window cleaners | 1,900 | £3.09 | £42 |
| residential window cleaning | 320 | £2.72 | £37 |
| fascia and soffit cleaning | 590 | £2.60 | £35 |
| conservatory cleaning | 720 | £2.52 | £34 |
| window cleaning | 9,900 | £2.38 | £32 |
| pure water window cleaning | 720 | £1.06 | £14 |
Google Ads data for the UK, pulled 23 September 2026, and bid-based estimates, so most advertisers pay less per click.
At £14 to £81 a lead, your own ads usually cost more per lead than a £12.50 bought one. What you get for the difference is a homeowner who went looking for a window cleaner, on terms you set:
- Aim at the streets you already clean
- Bid up on commercial contracts
- Sell gutters and conservatories too
- No area fee to keep your patch
- Pay Google direct, no markup
- The account stays yours
More people search "gutter cleaning near me" than "window cleaner near me", at 8,100 a month on average, and a gutter customer is one you can offer the windows to next. How big a budget to start with is covered in how much to spend on Google Ads.
Before you quote
A flat-rate lead can be a bungalow or a block.
A seller that doesn't know the size of the property doesn't know its height either, and height is where the law comes in. Regulation 6(2) of the Work at Height Regulations 2005 says work must not be done at height "where it is reasonably practicable to carry out the work safely otherwise than at height". The HSE says the rules apply to employers and to anyone who controls work at height.
HSE's brief guide starts with "do as much work as possible from the ground", and one of its own examples is "using extendable tools from ground level to remove the need to climb a ladder". That is a water-fed pole in everything but name. HSE is just as clear that "Ladders and stepladders are not banned".
The tall or commercial lead
Checkatrade prices commercial window cleaning at £100 to £500, and where a pole won't reach and a ladder is too risky, it names a mobile elevated platform as the safe method. Find out the height before you give a price. A £12.50 lead that needs hired access is a different job from the one you thought you bought.
The lead in Scotland
Several of these sellers work UK-wide. In Scotland, section 43 of the Civic Government (Scotland) Act 1982 requires "a window cleaner's licence" to trade, or to be employed, as a window cleaner. Hold it before you take leads there.
The day you take on a second pair of hands, the employer duties are yours. Put your method, pole or ladder, on your quotes and on your website, since a careful homeowner will ask. Then check your cover matches it, using what insurance tradesmen need.
Through the year
People look for a window cleaner most in April.
"window cleaner near me" bottoms out in December and climbs from March to its high in April. The gap between the two is about 2.8 times.
UK searches for "window cleaner near me", by month
September 2025 to August 2026. Google Ads keyword data, rounded bands.
Build the round in spring
A customer won in April is on your round for every clean that follows. In December, far fewer people are looking to be won.
A batch doesn't know the season
A batch of 20 leads costs the same whatever the month. An ad budget you control can go up for spring and down for the winter lull.
Keeping the round tight
A cheap customer three villages away isn't cheap.
Window Cleaning Lead Generation explains its thinking plainly: rather than "5 customers in 1 road at £10 each", it would "prefer to have 1 job or 2 jobs in that road at say £14-£15 each", over a 5 to 10 mile radius. Higher prices can cover the extra driving. They only do if the new houses sit on a route you already drive.
Exclusive areas come with a condition. At Window Cleaning Lead Generation the area is yours "as long as they place orders with us ... once every 2 months or so", and Window Cleaning Leads charges £39 a month to keep competitors' ads out of your postcode while you pause. Either way, holding your patch means paying. A round built from leads four other cleaners also rang is thin from day one, and the shared-lead trap puts numbers on it.
A doorstep agreement at £42 or less has no cooling-off period
Regulation 27(3) of the Consumer Contracts Regulations 2013 says the cancellation part of the rules "does not apply to off-premises contracts under which the payment to be made by the consumer is not more than £42". For a window cleaner, it comes down to three points:
- Face to face, away from your premises
- A £15 to £40 clean is under the line
- A conservatory clean is over it
- Over the line, give the 14-day notice
The bigger add-ons are where a cancellation can cost you, so put the cancellation wording on any quote for a conservatory, a gutter clear or a commercial contract.
Where the lead came from
Check the customer knows your name.
When you text or email a bought lead, the ICO expects the consent to name your business, and it expects you to check that for yourself. We found no ICO fine that names window cleaning. The home improvement cases it has fined are set out in our roofing leads guide.
One seller here speaks to it: Window Cleaning Lead Generation says every lead is "given the name of the person who will contact them". A marketplace lead that started as a quote request to a different cleaner is the one to ask about.
Before you buy, ask the seller:
- Which ad did the lead answer?
- Is my name on what they agreed to?
- House, flat or commercial?
- How many storeys?
- Do I keep my area if I pause?
Which way to go
Buy to start a round, run your own to grow it.
Buy per lead if
- You are starting from nothing
- You quote fast and well
- You check the storeys first
- One batch, then review
Buy canvassing if
- You hate quoting
- You trust their pricing
- The first clean is covered
- Your area is tight
Run your own if
- You want your own streets
- You sell add-ons
- You want commercial work
- Your account, kept if you leave
A batch of leads can fill the first gaps in a new round. Once the round is running, the cleaner who owns the ad account decides which streets it grows along. For how the same sums play out in other trades, see our guide to trade leads.
Our sources
Where these figures come from.
We build websites and run Google Ads for trades, so we are not neutral, and we have said where a bought window cleaning lead costs less per lead than your own ads. Each seller is quoted from its own website.
Seller pages and prices were read on their own sites on 23 September 2026. Click prices and search volumes are Google Ads data for the UK, pulled the same day. Prices per clean are from MyBuilder (August 2026) and Checkatrade (January 2025). The year figure is our arithmetic: 13 four-weekly cleans. The rules come from legislation.gov.uk, HSE and the ICO.
Questions window cleaners ask
Window cleaning leads, answered.
- How much do window cleaning leads cost?
- Window Cleaning Lead Generation charges £12.50 a lead, sent in batches of 20, and Window Cleaning Leads charges £15. If you want customers rather than leads, both of them and ATM Lead Generation sell those too, priced as a multiple of the clean: 2.5 or 3 times what the customer pays you each visit. getSoapy prices each lead on its own, and Leads Everyday doesn't publish a price. A click on a window cleaning search in Google costs £1.06 to £5.96.
- How many cleans before a window cleaning lead pays for itself?
- Divide what the customer cost you by what you charge per clean. At £12.50 a lead and one win in 3, a customer costs £37.50, which is 2.5 cleans at £15 or 1.3 at £30. A canvassed customer costs 2.5 or 3 cleans by design. Everything the customer pays after that is the round earning.
- Is lead canvassing worth it for a window cleaner?
- It suits a cleaner who would rather not quote. The seller rings the lead, prices it and books it, and you pay 2.5 or 3 times the clean. Window Cleaning Lead Generation refunds a customer who cancels before or during the first clean, and ATM replaces one who drops before it. What you hand over is the quoting, and some say over where on your route the new customer sits.
- Are window cleaning leads exclusive?
- Mostly, with conditions. Window Cleaning Lead Generation keeps your area to you "as long as they place orders with us ... once every 2 months or so". Window Cleaning Leads sells a £39 a month plan to hold your postcode while you pause. getSoapy says a lead you buy is yours alone, but some of its leads were first sent to another local window cleaner, who sold them on.
- Do window cleaners need a licence?
- In Scotland, yes. Section 43 of the Civic Government (Scotland) Act 1982 requires a window cleaner's licence to trade as a window cleaner or be employed as one. We found no general licence for cleaners in England or Wales. Once you employ anyone, the Work at Height Regulations 2005 expect work to be kept off ladders wherever it can safely be done another way.
- Can a customer cancel a window clean they agreed on the doorstep?
- For a single clean, usually not under the Consumer Contracts Regulations. Regulation 27(3) takes contracts agreed away from your premises out of the cancellation rules when the customer pays £42 or less. A conservatory clean at £150 to £300 is over that line, so the full rules apply to it.
- When do people look for a window cleaner?
- UK searches for "window cleaner near me" were highest in April and lowest in December, about 2.8 times lower. Late autumn and winter are the quiet stretch, and demand climbs again from March.
Keep reading
More straight answers for trades.
Grow the round street by street, with customers nobody else was sold first.
We build the website and run the Google Ads in an account in your name, aimed at the streets and towns your round already covers. See what it costs, or send us a question first.