Last updated 16 October 2026
A £36 lead for a £40 chip, and the insured driver is already booked.
Nobody we found sells windscreen leads one at a time. myWindscreen charges independent fitters £150 a month including VAT for a share of the jobs it collects, WhoCanFixMyCar charges £120 a month plus VAT and 10% of every booking you win on its cheapest plan, and Checkatrade sells membership. Buy the click yourself and a windscreen search costs £2.57 to £6.08.
Two things decide whether any of that pays. A chip repair is too small to carry a paid lead, and the big insurers send drivers with windscreen cover to Autoglass or National Windscreens before they ever type a search.
Straight off a policy
"£125 is the policy limit for using a non-approved repairer"
That's the Financial Ombudsman describing a U K Insurance policy in a 2023 decision. Use the insurer's approved supplier and it pays up to the car's market value. Use a local fitter and it paid £125. Checkatrade puts a mid-range windscreen at £341 to £499.
Where we stand
We don't sell windscreen leads. We help you get your own.
This guide is the honest version of what buying windscreen leads costs, and who else gets them. What we do instead is build windscreen fitters a website that turns visits into calls, and run Google Ads in an account in your own name, so every lead that comes in is a customer who found you, and nobody else was sold it.
What you are paying for
A chip can't carry a paid click. A premium windscreen easily can.
Windscreen work runs from a resin fill in a stone chip to a camera screen on a premium car. Here is what each job is worth, what the matching Google search costs per lead, and what that comes to for every job you win if you win one quote in 3.
| Job | Typical UK price | Search, per lead | Per win, one in 3 |
|---|---|---|---|
| Chip repair, budget car | £30 to £50 | "windscreen chip repair", about £36 | £107, 268% of the job |
| Chip repair, mid-range car | £50 to £70 | "windscreen chip repair", about £36 | £107, 178% of the job |
| Side window, driver or passenger | £80 to £350 | "car window replacement", about £64 | £193, 90% of the job |
| Rear window | £150 to £350 | "rear windscreen replacement", about £83 | £249, 100% of the job |
| Windscreen replacement, budget car | £188 to £332 | "windscreen replacement", about £65 | £195, 75% of the job |
| Windscreen replacement, mid-range car | £341 to £499 | "windscreen replacement", about £65 | £195, 46% of the job |
| Windscreen replacement, premium car | £1,050 to £1,650 | "windscreen replacement", about £65 | £195, 14% of the job |
Chip and windscreen prices from Checkatrade's windscreen repair guide (June 2026), side and rear glass from its car window guide (May 2026). Ranges are worked at their middle. The lead cost assumes 7.33% of clicks get in touch, WordStream's rate for home improvement search ads in the United States. Winning one quote in 3 is MyJobQuote's figure for its own trades; nobody publishes an independent UK figure.
We'd want landing a customer to cost somewhere between 10 and 15 percent of the invoice. Only the premium windscreen gets there, at 14%. A mid-range screen costs 46% of itself to win and a budget one 75%. The chips cost 268% and 178%, which means paying to do the job.
If the call is a stone chip
Even if you won every chip lead you paid for, a £36 lead would be 89% of a £40 repair. Some fitters add a call-out fee, which Checkatrade puts at around £65, and that is the only way a bought chip lead clears its cost. Chips pay when they come from fleet accounts, repeat customers and people who already know your van.
If the screen has a camera
The premium screens that carry a lead best are the ones with sensors behind them. Checkatrade says a cheap quote "may not include calibration", so the ADAS work below belongs in your price from the first call. Car repairs beyond the glass are a different trade, covered in our mobile mechanic leads guide.
Your numbers
How much can a windscreen lead cost before the job stops paying you?
Choose a job, set how often you win a quote, then type in what a lead costs you. It opens on a mid-range windscreen. Switch to a chip and then to a premium screen to see the gap.
WHAT CAN YOU PAY FOR A WINDSCREEN LEAD?
Pick a job, or type in what yours are worth
Starts on one in three, the figure MyJobQuote tells its own trades to expect. Put in yours.
You can pay up to about
£21
a lead, winning one in 3
- Healthy range, per won job
- £42 to £63
- Which per lead is
- £14 to £21
Put a seller's price in the last box and this will tell you what each won job would cost you.
That 10 to 15 percent band is a rule of thumb we use across every trade. Nobody has measured it.
Who sells the work
Nobody sells a windscreen lead by the lead. You pay by the month or by the win.
These are the places that sell windscreen work to independent fitters. Every price and every quote comes from the firm's own website, and "Not published" means the firm doesn't say.
| Seller | Price | Who else gets the job | In their words |
|---|---|---|---|
| myWindscreen | £150 a month inc VAT | Nearby members | "distributed to nearby automotive glass businesses" |
| WhoCanFixMyCar | £120 + VAT a month and 10% of jobs won, or £250 to £999 a month flat | Other specialists quoting | "10% flat fee on jobs won" |
| Checkatrade | £30 a month, lead plans from £59 | Not stated | "put you in touch with mechanics or garages" |
| Adtrak (agency) | Not published | Not stated | "Our services help businesses generate leads." |
myWindscreen is a monthly fee for a share of the jobs
Its page for glaziers says membership "costs £150 per month (inc. VAT)", that it gets "over 100,000 job requests every year", and that every one is "distributed to nearby automotive glass businesses registered with us". Each lead carries the customer's details, the make and model, and the damage. The driver receives "one or more quotes", from a network of more than 300 glaziers. It doesn't say how many members see each job.
The page says membership "can be cancelled at any time". The member terms ask for 30 days' notice, and a request you haven't answered within 5 days can be deleted from your dashboard. Its own price survey puts its members' average windscreen at £243 against £659 from the national chains, on mostly older cars without calibration. That gap is what an independent sells on, and it's the same pitch your own website can make.
WhoCanFixMyCar and Checkatrade put you in a quote list
WhoCanFixMyCar invites drivers to "Get a windscreen repair or replacement quote from approved specialists in your area". For garages, its cheapest plan is "£120 / month + VAT" plus a "10% flat fee on jobs won", after a £99 sign-up fee, and its flat plans run £250 to £999 a month, with a first term of twelve months at least. Checkatrade has a Windscreen Replacement category; its Witney page read "0 Windscreen Replacement Services in Witney" on the day we looked, and offered to put the driver in touch with "mechanics or garages" instead. What a shared quote does to your price is in the shared-lead trap.
The usual lead sellers don't list windscreens at all
Leads Do Work's Connect price list has no vehicle glass row. Zapo, Lead Pronto, Leads Everyday, PromoSEO and MyJobQuote have no windscreen page, and Bark has no windscreen category. Adtrak, a marketing agency, has a windscreen page and no price. If someone offers you windscreen leads by the lead, ask where they come from, because none of the sellers we checked publishes one.
Everything here about myWindscreen's contract comes from its own published terms and conditions, last read on 1 October 2026. Terms get revised, so check yours against the current version before you act on anything.
Rather have windscreen leads that are yours alone?
That's what we do. We don't sell leads. We build the website and run the Google Ads that bring customers straight to you, in an ad account in your name that stays yours if you ever leave.
See pricingWant to know how many people near you search Google for what you do each month? Message us your town and we'll send you the real numbers.
Check my areaThe insurance work
The big insurers send their drivers to two firms before they search for you.
Autoglass says it is "the appointed vehicle glass repair and replacement supplier for Direct Line insurance", and the same for Aviva. Its claims page lists 9 insurers and says it works "closely with most of the UK's major insurance companies". National Windscreens has "formal direct billing arrangements with 70 leading insurers and maintains sole supplier status with many of these", from 100+ fitting centres and over 600 mobile technicians.
Drivers know it. "autoglass" gets 49,500 searches a month and "national windscreens" 14,800. Together that's 64,300, against 22,200 for "windscreen replacement" itself.
What the policy pays elsewhere
U K Insurance's policy pays "up to the market value" through an approved windscreen supplier. In the ombudsman's words, £125 "is the policy limit for using a non-approved repairer".
When the limit didn't hold
A driver paid a dealership £1,080.49 for a screen and was offered £125 plus £45.42 for calibration. The ombudsman ruled the policy never said approval had to come from the insurer, and told it to cover the screen, less the excess.
Who that leaves for you
Drivers paying for themselves, drivers without glass cover, and fleets and trade accounts. "cheap windscreen replacement" gets 880 searches a month at £4.47 a click, from people comparing on price.
So ask early on the phone whether they're claiming. A driver whose insurer has its own supplier may only get a capped amount back from yours, and it's better they hear that from you before the job than from their insurer after it. Put your prices on your website, because the driver who reached you through a search is usually the one paying.
Buying the click yourself
The rear screen costs most to advertise. The chip costs least, and still too much.
"windscreen leads", the search a fitter would type to find a seller, gets about 10 searches a month at £7.03 a click, dearer than any driver's search below. "auto glass leads" is about 10 a month at £3.16. On the driver's side, "rear windscreen replacement" costs £6.08 a click and "mobile windscreen replacement" £5.21, while "windscreen chip repair" is £2.61 across 12,100 searches a month. For the per-lead column we assume 7.33% of clicks get in touch, which is WordStream's conversion rate for home improvement search ads. It was measured on American campaigns, so read the last column as a guide.
| Search | Searches a month | Per click | Per lead |
|---|---|---|---|
| rear windscreen replacement | 590 | £6.08 | £83 |
| mobile windscreen replacement | 720 | £5.21 | £71 |
| same day windscreen replacement | 480 | £4.97 | £68 |
| van windscreen replacement | 210 | £4.96 | £68 |
| windscreen replacement | 22,200 | £4.76 | £65 |
| car window replacement | 2,900 | £4.71 | £64 |
| cheap windscreen replacement | 880 | £4.47 | £61 |
| windscreen replacement near me | 4,400 | £4.15 | £57 |
| mobile windscreen repair | 880 | £3.86 | £53 |
| windscreen repair | 12,100 | £3.68 | £50 |
| windscreen repair near me | 5,400 | £3.15 | £43 |
| adas calibration | 2,400 | £2.76 | £38 |
| windscreen chip repair | 12,100 | £2.61 | £36 |
| windscreen crack repair | 4,400 | £2.57 | £35 |
Google Ads data for the UK, pulled 1 October 2026. The click prices are Google's estimates from what other advertisers bid, so what you actually pay will land near them rather than on them.
Leads from your own ads come out at £35 to £83 each, and every one is yours alone. A lead off "windscreen replacement" costs about £65 for a screen Checkatrade prices at £188 to £1,650; one off "adas calibration" about £38 across 2,400 searches a month. "independent windscreen replacement" gets only 20 a month at £6.62, so drivers don't search for "independent"; your ad has to say it for them. What your own ads get you is control:
- Bid on replacements and camera screens, not chips
- A ceiling on what the mobile and same-day clicks cost
- Your firm's name on the ad the driver taps
- Prices on the website before anyone rings
- Clicks paid to Google, with nothing added
- An ad account that leaves with you
The rest of what you're signing up to, from click prices to setting up the account, is in the Google Ads guide for tradesmen, and picking a monthly budget in how much to spend on Google Ads.
Google Local Services Ads
Not for windscreens in the UK. Google's UK category list has no vehicle or glass category, and Google says its Verified badge "is currently unavailable for verticals in the automotive, beauty and dining categories". How the listings work for trades that can use them is in our Local Services Ads guide.
Repair or replace
The MOT fails 10mm in zone A. The repair standard lets you fill 20mm right there.
The two rules measure different strips of glass, and a driver asking "will it pass?" needs both. The repair standard is BS AU 242b:2022, which BSI charges for; the figures below are from National Windscreens' summary of it.
The MOT test
The inspection manual checks for damage over 10mm in zone A, a 290mm strip centred on the steering wheel, and over 40mm in the rest of the swept area. It fails only damage that "significantly affects the driver's view of the road".
The repair standard
BS AU 242b sets zone A at 400mm wide and allows a repair within a 20mm circle there, and within 40mm in zone B. The finished repair should be barely detectable and under 10mm.
Where you can't repair
"No repair of any type will be conducted in an area of the windscreen that supports, or supported, an aspect of ADAS technology." Damage to the camera area means a new screen.
What squares the two is a line in the MOT manual: "An 'invisible' or barely detectable repair, finished flush with the surrounding glass, does not count as damage." A good repair on a chip a bit over 10mm can take it off the tester's list. Damage the standard says you mustn't repair is a replacement job, and worth far more to you than the chip it looks like on the phone.
After the new screen
Price the camera calibration in before you quote the glass.
In 2016 an ADAS Repair Group led by Thatcham Research published a Code of Practice on recalibrating windscreen cameras after a replacement, to the vehicle maker's requirements. It is industry guidance rather than law. National Windscreens said at the time that its own calibration work "has only been possible through a £1 million investment in equipment and training".
What calibration sells for
myWindscreen advertises ADAS recalibration "From £120". In the ombudsman case above, U K Insurance paid £45.42 towards it. Nobody publishes an average, and Checkatrade warns drivers that a cheap quote "may not include calibration". Say in every quote whether yours does.
What the lead won't say
"Shattered windscreen" doesn't tell you whether there's a camera behind it. A myWindscreen lead carries the make and model; ask for the registration as well before you quote, so you order the right glass and know whether the camera needs doing.
The roadside call-out
The urgent screen can't be cancelled. The extras you sell on the drive still can.
The Consumer Contracts Regulations 2013 take a visit the customer asked for "for the purpose of carrying out urgent repairs or maintenance" out of the 14-day cancellation right, and keep the right for "services in addition to the urgent repairs or maintenance requested". A shattered screen on a car the customer needs today is a fair case for urgent, though that's our reading rather than a ruling.
- The screen they called you out to replace: no 14 days
- A second car you quote for while there: 14 days
- A booked repair next week: 14 days
- Starting that early: get their request in writing
Through the year
Chip repair searches peaked in March, not in the depths of winter.
None of the sellers says anything about seasons, so here is the search data. UK searches for "windscreen chip repair" sat at 12,100 in most months, rose to 18,100 in March and fell to 9,900 in December, about 1.8 times lower than the peak.
UK searches for "windscreen chip repair", by month
September 2025 to August 2026. Google Ads keyword data, rounded bands.
Spring is the chip season
February to May sat above the usual level. If you run your own ads, that's when a chip campaign has the most people to reach, and a chip that becomes a replacement is the job worth having.
December is the quiet month
The one dip in the year was December. One year of data can't say whether it comes back, so treat it as a guide rather than a rule.
Where the lead came from
Find out where a windscreen lead was collected before you ring the driver.
The ICO puts the checking on you as the buyer. It wants checks in proportion to the risk, and a seller telling you the data is clean doesn't count as one. We found no ICO action against a windscreen firm; the home improvement cases are listed in our roofing leads guide.
Before you pay for windscreen leads, ask:
- Which website or ad did the driver fill in?
- Does the consent name my business?
- How many other fitters get the same job?
- Is the driver claiming on insurance?
- Do I get the registration, or just the model?
Whether the driver is claiming decides who pays you, so settle it before you quote a price.
Which way to go
Pay for replacements. Win the chips from drivers who already know you.
Join a platform if
- You are starting out with no reviews
- £150 a month is less than your ads
- You can quote within 5 days
- You are happy quoting against others
Think twice if
- Chips are most of your work
- The driver is claiming on insurance
- Calibration is left out of the price
- Nobody says how many fitters see it
Run your own if
- You fit camera and premium screens
- You want fleet and trade accounts
- You want the call to yourself
- The ad account is yours to take
The money in windscreens is in the replacement, the camera and the account that sends you the next car. A platform can fill a quiet week, as long as the chips don't set what you pay. Fitting house glass rather than car glass? That's in our double glazing leads guide. A customer who wants the glass darkened, not swapped, is a job for window tinting leads. Dents and resprays are in car body shop leads, and servicing and MOTs in garage leads. Putting tyres on from the same van? See mobile tyre fitting leads. How leads are sold in every other trade is in our guide to trade leads, and if you're weighing a directory listing, read is Checkatrade worth it first.
Our sources
Where every windscreen figure here came from.
One thing to know first: we sell websites and Google Ads to trades, so we have a side in this. That's why each seller is quoted in its own words, and why the tables show what a lead from your own ads really costs, chips included.
Seller pages and terms were read on 1 October 2026, and the UK search and click data came from Google Ads the same day. Job prices are from Checkatrade's windscreen repair and car window guides. The insurer positions are from Autoglass, National Windscreens and two Financial Ombudsman decisions (DRN-4119205 and DRN-4282596). The MOT rule is from the MOT inspection manual, the repair zones from National Windscreens' summary of BS AU 242b, Google's position from its Local Services Ads help, cancellation from the Consumer Contracts Regulations, and lead consent from the ICO.
Questions windscreen fitters ask
Windscreen leads, answered.
- How much do windscreen leads cost in the UK?
- Nobody we found sells them by the lead. myWindscreen charges £150 a month including VAT for a share of the jobs it collects. WhoCanFixMyCar's cheapest plan is £120 a month plus VAT and 10% of each job won, after a £99 sign-up fee; its flat plans run £250 to £999 a month. Checkatrade has a Windscreen Replacement category, with membership from £30 a month. A click on your own windscreen ad costs £2.57 to £6.08.
- Are windscreen leads shared with other fitters?
- On the platforms, yes. myWindscreen says its jobs are "distributed to nearby automotive glass businesses registered with us", and the customer gets "one or more quotes". WhoCanFixMyCar is a quote comparison site, so you are quoting against other specialists. Only a lead from your own ad or website comes to you alone.
- Can an independent fitter do insurance windscreen work?
- The insurers make it hard. Autoglass is the appointed glass supplier for Direct Line and Aviva and lists 9 insurers on its claims page, and National Windscreens has direct billing with 70 insurers. U K Insurance's policy paid £125 towards a screen from a supplier it had not approved, though the Financial Ombudsman found it unfair to rely on that limit in two 2023 cases.
- Is it worth paying for chip repair leads?
- Not at search prices. A click on "windscreen chip repair" costs £2.61, about £36 a lead, and Checkatrade prices a chip repair on a budget car at £30 to £50. Win every one and the lead is still 89% of a £40 repair. Chips pay when they come from customers who already know you.
- Do I have to recalibrate ADAS after fitting a windscreen?
- Follow the vehicle maker's requirements. The Code of Practice drawn up in 2016 by the ADAS Repair Group, led by Thatcham Research, says the camera should be recalibrated to the manufacturer's requirements when a screen is replaced. It is industry guidance, not a law, and Checkatrade warns drivers that a cheap quote may leave calibration out, so say in yours whether it is included.
- Can a windscreen repair pass the MOT?
- If it is barely visible. The MOT manual fails damage over 10mm in zone A, a 290mm strip centred on the steering wheel, and over 40mm in the rest of the swept area, but says an "invisible" repair finished flush "does not count as damage".
- Can windscreen fitters use Google Local Services Ads?
- Not in the UK. Google's UK category list has no vehicle or glass category, and Google says its Verified badge is unavailable for automotive businesses. Ordinary search ads are open to you.
- When do people search for windscreen chip repair most?
- In the last 12 months, UK searches for "windscreen chip repair" peaked in March at 18,100 and were lowest in December at 9,900, about 1.8 times apart. Most months sat at 12,100.
Replacement screens in the diary, from drivers who searched for you.
We build your website and run Google Ads from an account in your own name, aimed at the replacements and camera screens that pay rather than every chip in the county. See what it costs, then tell us about your business and we'll build the campaign around the work you want more of.