Last updated 23 September 2026
Landscaping leads: what they cost against what the job is worth.
Short answer: the cheapest landscaping lead we found for sale is Lead Pronto's, from £15. Buying the click yourself costs £1.28 to £5.43. Whether either one pays comes down to the job on the other end of it.
£15 is small change on a £4,000 to £6,000 patio. On a £200 maintenance visit, it's more than the job can carry. And a lead in December is a different thing from one in March, because by our search data spring brings about 5.2 times the demand.
Where we stand
We don't sell landscaping leads. We help you get your own.
This guide is the honest version of what buying landscaping leads costs, and who else gets them. What we do instead is build landscapers a website that turns visits into calls, and run Google Ads in an account in your own name, so every lead that comes in is a customer who found you, and nobody else was sold it.
Bought lead or bought click
Can your own ads beat a £15 landscaping lead?
A click becomes a lead only when somebody fills in your form or rings you. The benchmark we use for home improvement is WordStream's 2025 average of 7.33%, which is US data, so take it as a rough guide. Here's what it makes a lead on each landscaping search, and the conversion rate you'd need to match Lead Pronto's £15.
| Search | Per click | Per lead at 7.33% | Needed to hit £15 |
|---|---|---|---|
| artificial grass installation | £5.43 | £74 | 36.2% |
| patio installation | £4.80 | £65 | 32.0% |
| decking installation | £4.33 | £59 | 28.9% |
| fencing contractors | £3.59 | £49 | 23.9% |
| landscapers near me | £3.24 | £44 | 21.6% |
| landscape gardener near me | £3.07 | £42 | 20.5% |
| garden clearance | £2.71 | £37 | 18.1% |
| landscaping | £2.33 | £32 | 15.5% |
| garden design | £1.42 | £19 | 9.5% |
| turfing | £1.28 | £17 | 8.5% |
Google Ads keyword data for the UK, pulled 23 September 2026. Click prices are bid-based estimates.
So, plainly: at the benchmark rate, none of these beats £15. The closest is "turfing" at £17 a lead, which needs 8.5% of clicks to convert to match it, a little above 7.33%. A "landscapers near me" click would need 21.6%.
Two things narrow that gap. Lead Pronto's £15 is "A guide price. Your exact cost per lead depends on your sector and the area you cover", so it's where the price starts, not where yours will land. And against a managed plan, your own ads can come out cheaper: Get Work's £600 Startup plan, on its own estimate of 15 leads a month, works out at £40 plus VAT a lead. At the benchmark, 4 of the 10 searches above come in under that, from "garden clearance" down to "turfing".
Other trades work out differently, as our roofing leads guide shows. In landscaping, the maths on your own ads is close enough that the other things you're buying decide it.
Small jobs, big jobs
A maintenance visit and a patio can't carry the same lead price.
Most landscapers do both: the regular garden visits that keep the van moving, and the builds that make the year. Sellers price a "landscaping lead" as one thing. The table prices the job first, then the lead it can carry at one win in 3, and at the one in 5 a marketing agency claims for garden design firms.
| Job | Typical UK price | Most per lead, 1 in 3 | Most per lead, 1 in 5 |
|---|---|---|---|
| Garden clearance | £100 to £200 | about £8 | about £5 |
| Garden maintenance | about £200 | about £10 | about £6 |
| A landscape gardener's day | £180 to £280 | about £12 | about £7 |
| Garden fence installation | about £1,500 | about £75 | about £45 |
| Patio, 50 square metres | £4,000 to £6,000 | about £250 | about £150 |
| Decking, 50 square metres | £5,000 to £6,250 | about £281 | about £169 |
Job prices from MyJobQuote's cost guides, August and September 2026. The patio and decking rows are its figures for a medium garden of 50 square metres.
The per-lead columns use a rough rule: winning a job should cost about 10 to 15 percent of what it's worth, counting the quotes you lost along the way. On that rule a £15 lead loses money on clearance (£8 allowed) and maintenance (£10), and is a bargain on a patio (£250).
The last column is there because Landscape Marketers, an agency, says "Most garden design firms turn around one in five quotes into jobs". It gives no source. If it's true of your firm, what you can pay for a patio lead drops to about £150, which is still plenty. It's the small jobs that can't absorb a poor win rate.
What to do with this: pay for leads on the builds, and fill the maintenance round another way. A maintenance customer who books every visit is worth far more than one £200 job, so a repeat round can justify more, but only if they actually stay.
Run it on your jobs
Put your own prices and win rate in here.
Choose a job, or type what yours are really worth. Set how many quotes it takes you to land one, then add a seller's price per lead to see what a won job costs you.
WHAT CAN YOU PAY FOR A LANDSCAPING LEAD?
Pick a job, or type in what yours are worth
Starts on one in three, the figure MyJobQuote tells its own trades to expect. Put in yours.
You can pay up to about
£250
a lead, winning one in 3
- Healthy range, per won job
- £500 to £750
- Which per lead is
- £167 to £250
Put a seller's price in the last box and this will tell you what each won job would cost you.
The 10 to 15 percent band is a rule of thumb, not a measured figure. Treat the answer as a sanity check.
Plan the year
Your busy season is spring, so your budget should be too.
Searches for "landscapers near me" peak at 9,900 a month in March and April and fall to 1,900 in December, about 5.2 times fewer. That's the mirror image of roofing. From March to July every month runs at 8,100 or more, and those five months hold 57% of the year's searches.
UK searches for "landscapers near me", by month
September 2025 to August 2026. Google Ads keyword data, rounded bands.
Sellers mention the season only to explain why leads dry up. It's more useful as a plan for when to spend:
December to February
Get set up. Searches jump about 2.8 times from December to January, so the website, the ads and your reviews need to be ready before the phone starts, not after.
March to July
Spend where the demand is. This is when a budget buys the most searches, and when you can afford to be choosy about which jobs you bid on.
August to November
Ease off and keep the round full. Demand drops back, so keep spend on the searches that still bring your best jobs and cut the rest.
A pay-per-lead seller can't be turned up and down this quickly if you're on a quarterly or annual contract. Your own ads can, day by day. Setting the monthly figure is covered in how much to spend on Google Ads.
The small print
Where the sellers' banners and their terms disagree.
Every seller has a sales page and a set of terms. For landscaping leads, the two don't always say the same thing. Here's what each one commits to.
| Seller | Price | Who else gets the lead | Tie-in |
|---|---|---|---|
| Lead Pronto | From £15 a lead, £130 a booked appointment | Agreed with you before launch | No retainer, no monthly fee, no notice period |
| Get Work | £600 to £1,500 + VAT a month | One landscaper per area | Monthly, quarterly or annual. Paid upfront, renews automatically |
| Leads Everyday | Flat monthly fee, not published, plus ad spend paid to Google | "never shared with competitors" | "no long-term contracts or minimum terms" |
| Houzz Pro | £139 a month after a 30-day trial | A platform, not a lead seller | Its FAQ refers to "your annual subscription" |
Get Work: "cancel at any time", unless you can't
Get Work's banner says "Change or cancel at any time". Its own FAQ says its starting contracts run month to month, and that "This is different for annual and quarterly contracts, where you will need to wait until you are out of contract to cancel." Subscriptions are paid upfront and renew automatically, and "you must cancel the subscription at least one day before the auto-renewal." And "any unspent budget will be added to your next month's subscription".
Half of every plan is Google Ads spend: on the £600 plan, £300. The rest pays for the work. Its exclusivity is real and clear: "we only work with one tradesperson, per trade, per area". Before you sign, ask which contract length you're being offered, and put the renewal date in your diary.
Leads Everyday: the leads are yours, the pages aren't
Its terms say "All leads generated through our services are 100% yours." The same terms say "All landing pages, ad copy, and creative assets produced by Leads Every Day remain our intellectual property" and that "Upon termination, landing pages may be taken offline." That's a fair arrangement, stated openly, and the ad spend goes straight to Google rather than through them. But know what you're left with if you stop: the customers you've already had, and nothing that keeps bringing new ones. Its forecasts, it says, are "not guaranteed".
Lead Pronto: ask who else gets it
Lead Pronto's landscaping page asks the question itself, "Are your landscaping leads exclusive or shared?", and answers: "How the leads are distributed is agreed with you before launch." That's not a promise either way, so get the answer in writing. If your lead is going to others too, you're racing them to the phone, which is the shared-lead trap.
On the plus side there's "no retainer, no monthly fee and no notice period", and "A rejection policy is included in every appointment campaign." Its own figures are a "22% Lead to appointment rate" and "82% of booked appointments are attended". Neither comes with a source, so plan with your own numbers.
Houzz Pro: read the trial as a year
Houzz Pro is "£0/month for the 30-day free trial, then £139/month", and its advertising starts at £119 a month on top. Its FAQ talks about "your annual subscription", so before the trial ends, check whether the monthly price comes with a year's commitment. VAT isn't stated.
Every conversion claim is the seller's own
Get Work says "On average, our landing pages turn 1 in 5 visitors into landscaping leads." That's 2.7 times the 7.33% benchmark. It might be true, but it isn't sourced, and the same goes for every other seller's figure on this page.
Everything here about Get Work's contract comes from its own published terms and conditions, last read on 23 September 2026. Terms get revised, so check yours against the current version before you act on anything.
If you're weighing up a directory instead, we go through the terms in is Checkatrade worth it, is Bark worth it and is MyBuilder worth it.
Rather have landscaping leads that are yours alone?
That's what we do. We don't sell leads. We build the website and run the Google Ads that bring landscaping customers straight to you, in an ad account in your name that stays yours if you ever leave.
See pricingRunning your own
What a click buys that a bought lead doesn't.
On the cheapest searches, a lead from your own ads lands within a few pounds of the cheapest bought one. So the choice comes down to what else comes with it:
- Nobody else was sold the lead. They searched, found you, and got in touch.
- You choose the jobs. Bid on "patio installation", skip the searches that can't pay.
- You set the season. Turn up in March, down in December, no contract to sit out.
- No margin on the click. You pay Google directly, on your own card.
- The account is yours. With us, it stays in your name, history and all, if you leave.
That last point is the one no seller's page answers. Every month of ads builds up data on which searches turn into jobs. If the account is in someone else's name, that history leaves with them.
Google Local Services Ads
Landscaping is one of Google's UK Local Services Ads categories, and so is Fencing. You pay for an answered phone call rather than a click, after passing Google's screening. In the UK there are no lead credits, and a call outside your opening hours isn't credited either. More in our Local Services Ads guide.
What wins the quote
Three things no lead seller tells you.
A lead is only worth what you win from it. These three are worth putting on your website and your quote, because they answer the questions a careful customer asks.
BALI accreditation
BALI says an Accredited Contractor "must have been trading for at least two years", needs "Ten client references and two trade references" and a copy of public liability insurance, and gets a visit from a "Vetting Officer" who checks processes and sites. Accreditation also comes with access to its Dispute Resolution Service. BALI says it has "over 900 active members". If you qualify, it's a trust badge your competitors on a lead list probably can't show.
The five square metre rule
In England, since 1 October 2008, paving more than five square metres of a front garden with an impermeable surface that doesn't let water drain to a permeable area needs planning permission. The rule in Wales may differ. A landscaper who raises this on the first visit sounds like the one who won't leave the customer with a problem.
Waste carrier registration
In England, a business that transports waste must register as a carrier, and you can get an unlimited fine if you don't. It's usually free if you only carry waste you produce yourself. Otherwise it's £191.02. Clearance jobs are where this comes up, so say you're registered.
After the lead lands
Ring back fast, and quote by the rules.
Within the hour
Harvard Business Review found that firms that tried to reach a web lead within an hour were nearly seven times as likely to qualify it as firms that waited even an hour longer. That measured a real conversation with the decision maker, not jobs won, and it wasn't about landscaping. It still matters most in spring, when a customer has several of you to choose from and the first to call back gets the site visit.
The 14 days after a quote at their home
A patio or decking job agreed at the customer's kitchen table falls under the Consumer Contracts Regulations 2013, and they get 14 days to cancel. Build that into your quote paperwork and your order of work, so a cancellation in week one doesn't leave you with paid-for materials on the drive.
Before you buy
The ICO holds the buyer responsible, not just the seller.
The Information Commissioner's Office expects a business buying marketing data to check where it came from itself. Five questions to put to any lead seller:
- Who collected this lead: you, or someone you bought it from?
- When was it collected? Is it under six months old?
- What did the customer agree to, and does it name my business?
- Were the numbers screened against the Telephone Preference Service?
- What happens when someone asks not to be contacted?
The ICO generally recommends not using consent given through a third party more than six months ago. For emails and texts, the consent has to name you. And if you ask someone else to make marketing calls for you, you can share responsibility for them.
Skean Homes, £100,000
The closest case to landscaping. In January 2024 the ICO fined Skean Homes, which made resin-driveway sales calls, using data from "a lead generator… which conducts lifestyle surveys". The ICO said: "It is not acceptable to rely on assurances given by third party suppliers without undertaking proper due diligence."
Lead Pronto, £30,000
In November 2025 the ICO fined Lead Pronto Ltd, a lead generator, because its consent wording named none of the 18 clients it generated data for. It's the same company whose landscaping leads are quoted above, and the case wasn't about landscaping.
We found no ICO fine against a gardening or landscaping business. The lesson from both cases is the same: keep the seller's consent record for every lead you buy.
Your call
It depends which half of the business you're filling.
Buy leads for builds if
- You want patios and decking
- The seller confirms who else gets it
- You can ring back within the hour
- There's no quarterly tie-in
Don't buy them for
- A maintenance round
- One-off clearance jobs
- December, when searches are scarce
- Anything on a contract you can't pause
Run your own if
- You want to pick the jobs you pay for
- You want to spend in spring, not all year
- You want the account in your name
- You want nobody else sold your lead
Plenty of landscapers will do both for a season: buy exclusive build leads in the spring rush while their own ads find their feet, then lean on their own once the account knows which searches turn into patios. For the order to do it all in, read how to get more leads.
Where this comes from
Why trust a company that runs ads for trades?
We build websites and run Google Ads for trades, so you'd expect us to favour ads. That's why we've shown you where a bought lead beats a click on price, and quoted every seller from their own pages. Every number here can be checked.
Seller prices and terms come from Lead Pronto, Get Work, Leads Everyday and Houzz Pro. Click prices and search volumes are Google Ads data for the UK, pulled 23 September 2026. Job prices are MyJobQuote's. The rules come from BALI, the Planning Portal, gov.uk and the ICO. The response-time research is Harvard Business Review.
Straight answers
What landscapers ask about buying leads.
- How much do landscaping leads cost in the UK?
- Lead Pronto advertises landscaping leads from £15 each and booked appointments from £130, calling the £15 a guide price that depends on your sector and area. Get Work sells monthly plans from £600 to £1,500 plus VAT, with half of each going on Google Ads. Houzz Pro is £139 a month after a 30-day trial. Paying Google for the click yourself costs £1.28 to £5.43 on the landscaping searches we pulled.
- How much should you pay for a landscaping lead?
- It depends on the job, far more than on the seller. On a rough rule of spending 10 to 15 percent of a job's value to win it, and winning one quote in 3, a £200 maintenance visit can carry about £10 a lead. A £5,000 patio can carry about £250.
- How do you get leads for landscaping?
- Four ways: buy them one at a time from a pay-per-lead seller, pay a monthly fee to a managed ads company, pay for a listing on a platform such as Houzz Pro, or run Google Ads to your own website. Landscaping is also one of Google's UK Local Services Ads categories, where you pay per answered call.
- Are landscaping leads exclusive?
- Only if the seller says so in writing. Get Work says it works with "one tradesperson, per trade, per area". Leads Everyday says its leads are "never shared with competitors". Lead Pronto's landscaping page doesn't promise it: "How the leads are distributed is agreed with you before launch."
- When is the busiest time of year for landscapers?
- Spring. UK searches for "landscapers near me" hit 9,900 a month in March and April 2026, against 1,900 in December 2025, about 5.2 times fewer. They stay at 8,100 or more every month from March to July.
- Do landscapers need a waste carrier licence?
- In England, you must register if your business transports waste. Registration is usually free if you only carry waste you produce yourself. Otherwise it costs £191.02, and you can get an unlimited fine if you don't register.
- Is buying leads legal in the UK?
- Yes, but the checks are yours to do. The ICO expects a business buying marketing data to do its own due diligence rather than accept the seller's assurances. Consent passed on by a third party should generally not be used after six months, for emails and texts it has to name your business, and if you ask someone to make marketing calls for you, you can share responsibility for them.
- What is the best way to attract lawn care and maintenance customers?
- Keep the cost of each one low, because the job is small. A £200 maintenance visit can only carry about £10 a lead at one win in 3, less than Lead Pronto's £15 starting price. Cheaper searches such as "turfing" at £1.28 a click, and customers who come back every visit, are what make maintenance pay.
Keep reading
More straight answers for trades.
A full spring diary, and every lead in it yours alone.
See what it costs, then tell us about your business. We'll show you what your own landscaping leads look like, on the jobs you want, in the months they're there to be had. Got a question first? Just message us.