Last updated 15 October 2026
£49 a lead, for a £1,400 door infill or a £32,750 double garage annexe.
Leads Do Work sells garage conversion leads at £49 each plus VAT. The same job type comes in its Smart Local building pack for £10.26 to £13.44 a lead, mixed in with lofts, extensions and new builds. BuildAlert sells access to planning applications and posts £2.00 letters to the applicants, and AceLeads takes a fee only on work you win. Buy the click yourself and a garage conversion ad costs £3.44 to £14.11.
Every garage conversion lead on Leads Do Work's Connect list costs the same, so a homeowner after a new floor in a utility room and one planning a granny annexe land in your inbox at one price. This guide is for firms that turn garages into rooms. Fitting or mending the door itself is a different trade, covered in garage door leads.
Straight off a seller's feed
"Basic garage refurb to utility room. New doors and trim, ridge tiles, floor, storage etc."
A Shipley homeowner posted that in September, and it sits on Leads Do Work's public list of garage conversion leads beside a double garage annexe in Faversham. MyJobQuote puts a partial conversion at £5,500 to £8,500 and a double at £20,500 to £45,000. Both leads cost £49.
Where we stand
We don't sell garage conversion leads. We help you get your own.
This guide is the honest version of what buying garage conversion leads costs, and who else gets them. What we do instead is build garage conversion firms a website that turns visits into calls, and run Google Ads in an account in your own name, so every lead that comes in is a customer who found you, and nobody else was sold it.
What you are buying
Six of the ten wanted a new room. Four wanted something smaller.
The feed showed 10 leads between 1 July and 1 October. 6 were real conversions: a Bristol garage becoming "a room with wet room shower", a cinema room in Maidstone, an open-plan ground floor in Hull, a room with a bathroom in Sheffield, a Cramlington utility room with a WC where the owner wanted a "Full project management package", and a detached double garage in Faversham to become "an annex for elderly parent".
The other 4 were smaller. Shipley wanted a basic refurb, a Maidstone owner wanted "a better storage space and utility room", a Swindon garage "has already been converted into a room" and only needed the roller door bricked up, and a home gym in Johnstone needed a door, a window and "proper gym flooring". Here is what one price does to each size of job, at Leads Do Work's £49 and at the Smart Local pack's £10.26, if you win one quote in 3.
| Job | Typical UK price | Connect, £49 a lead | Smart Local, £10.26 a lead |
|---|---|---|---|
| Garage door swapped for a wall and window | £1,300 to £1,500 | £147 a win, 11% of the job | £31 a win, 2% of the job |
| Partial conversion, storage kept | £5,500 to £8,500 | £147 a win, 2% of the job | £31 a win, 0.4% of the job |
| Single integral garage | £10,000 to £14,000 | £147 a win, 1% of the job | £31 a win, 0.3% of the job |
| Single attached garage | £10,000 to £20,000 | £147 a win, 1% of the job | £31 a win, 0.2% of the job |
| Single detached garage | £20,000 to £31,000 | £147 a win, 0.6% of the job | £31 a win, 0.1% of the job |
| Double garage, up to an annexe | £20,500 to £45,000 | £147 a win, 0.4% of the job | £31 a win, 0.1% of the job |
Every price in the table comes from MyJobQuote's garage conversion cost guide, last updated July 2026, and each range is worked at its middle. Winning one quote in 3 is MyJobQuote's figure for its trades; nobody publishes an independent UK figure. The Smart Local column is the 20-lead pack spread evenly, and that pack can send any of 9 building job types. Lead prices exclude VAT.
As a rough rule, winning a job should cost about 10 to 15 percent of what the job is worth. Every full conversion sits far below that at £49: 1% of an integral single and 0.6% of a detached one. Only the door infill lands inside the band, at 11%. On a garage conversion the price of the lead is rarely what hurts. The hours spent surveying a job that turns out to be a floor and a shelf are.
The Johnstone gym is in Scotland
Johnstone, PA9, is in Renfrewshire. The planning and building regulations guidance further down is the Planning Portal's, which covers England. Set your coverage area tightly, because a lead from over the border arrives looking exactly like the rest.
The Swindon room that's already there
A garage converted before the owner rang you is somebody else's work. Bricking up its door means finishing a room you never built, so ask who did it and whether building control signed it off. The rules section below explains why that matters for 10 years.
Your numbers
What a garage conversion lead can cost before the survey stops paying off.
Start on the single integral garage, the bread and butter of the trade. Then set your own win rate, type in a seller's price per lead, and switch to the door infill to see how thin the small jobs run.
WHAT CAN YOU PAY FOR A GARAGE CONVERSION LEAD?
Pick a job, or type in what yours are worth
Starts on one in three, the figure MyJobQuote tells its own trades to expect. Put in yours.
You can pay up to about
£600
a lead, winning one in 3
- Healthy range, per won job
- £1,200 to £1,800
- Which per lead is
- £400 to £600
Put a seller's price in the last box and this will tell you what each won job would cost you.
That 10 to 15 percent band is a rule of thumb we use across every trade. It has never been measured for garage conversions.
Who sells them
One seller prints a price per lead. The rest charge for letters, wins or listings.
Nobody searches for "garage conversion leads" on Google: it returned no data at all, and neither did "garage conversion lead generation". The firms that do sell them are below, in their own words. Where a column reads "Not stated", we couldn't find it on the firm's own page.
| Seller | Price | Who else gets the lead | In their words |
|---|---|---|---|
| Leads Do Work, Connect | £49 a lead + VAT, £11 a week | 1 to 3 others, 5 at most | "Conversion | Garage" |
| Leads Do Work, Smart Local | £67.20 for 5 to £205.20 for 20 + VAT | Not stated | "Individual lead returns are not available" |
| BuildAlert | From £50 a month, £2.00 a letter | Any firm reading the register | "show only Garage Conversions" |
| AceLeads | A finder's fee on work won | Not stated on this page | "Nothing to reserve" |
| Bark | Credits at £1.80 each | Up to 5 professionals | "valid for 3 months" |
| Checkatrade | £30 a month, lead plans from £59 | Not stated | "Prices from £59/mo" |
Leads Do Work sells the same job at two prices
Its Connect price list has "Conversion | Garage" at £49 from a homeowner, with business leads "Not available", plus VAT and an £11 weekly fee. Its terms say 1 to 3 other firms compete for each job, never more than 5, and returns are "manually reviewed".
Its Smart Local packs put "Conversion | Garage" inside a "Building Contractors - Large Works" bundle with lofts, extensions, barn conversions, new builds, basements and demolition. 20 leads cost £205.20, about £10.26 each, but the pack can be filled from any of those 9 job types, and no single lead can be returned. It's the cheaper route only if you'd happily price a loft or an extension too.
BuildAlert reads the planning register, which holds the awkward ones
BuildAlert says you can "filter all UK planning applications to show only Garage Conversions" and send each applicant a £2.00 letter, on plans from £50 a month for 25 letters. It says its customers report 4 to 8% of letters bringing a homeowner back to them, which works out at £25 to £50 a lead if that holds for you. The catch is in who applies. The Planning Portal says most garage conversions need no planning permission at all, so the ones on the register are the jobs with a planning question attached, and the register is public, so every rival can write to the same address.
AceLeads charges when you win the job
AceLeads says every lead names the garage type and records "whether the homeowner is prepared to lose the parking space", whether a WC or shower is wanted, and a budget band. You "reserve what you want for free, and pay a finder's fee only on work you win." The garage conversion page doesn't give the fee, so get it in writing before you reserve anything.
Bark, Checkatrade and TrustATrader list you instead
Bark files garage conversions under "Architects, Surveyors & Planners" and charges credits at £1.80 each, priced by "the service, the value of the job, and the supply and demand in the area". Checkatrade charges £30 a month for its Approved tier and lead plans from £59. TrustATrader has its own Garage Conversion Specialists category. Weighing up a directory listing? Read the shared-lead trap before you sign.
Everything here about Leads Do Work's contract comes from its own published terms and conditions, last read on 1 October 2026. Terms get revised, so check yours against the current version before you act on anything.
Rather have garage conversion leads that are yours alone?
That's what we do. We don't sell leads. We build the website and run the Google Ads that bring customers straight to you, in an ad account in your name that stays yours if you ever leave.
See pricingWant to know how many people near you search Google for what you do each month? Message us your town and we'll send you the real numbers.
Check my areaBuying the click yourself
The dearest clicks come from homeowners who type their city name.
The plain search, "garage conversion", runs to about 6,600 a month in the UK and charges £5.67 per click. Adding "garage conversion near me" to your list brings 1,000 more, priced at £5.91. Add a city and the price jumps: "garage conversion manchester" costs £14.11. So does naming the garage type, with "integral garage conversion" at £10.72. The per-lead column assumes 7.33% of clicks get in touch, WordStream's conversion rate for home improvement search ads, which is US data, so treat it as a rough guide.
| Search | Searches a month | Per click | Per lead |
|---|---|---|---|
| garage conversion manchester | 170 | £14.11 | £192 |
| garage conversion london | 90 | £13.24 | £181 |
| integral garage conversion | 210 | £10.72 | £146 |
| garage conversion birmingham | 390 | £10.11 | £138 |
| detached garage conversion | 260 | £8.57 | £117 |
| garage conversion companies | 320 | £7.29 | £99 |
| garage conversion builders | 90 | £6.51 | £89 |
| garage conversion near me | 1,000 | £5.91 | £81 |
| garage conversion | 6,600 | £5.67 | £77 |
| garage conversion specialists | 170 | £4.93 | £67 |
| garage conversion office | 880 | £4.47 | £61 |
| garage conversion to living space | 1,300 | £3.94 | £54 |
| garage conversion into bedroom | 1,300 | £3.65 | £50 |
| double garage conversion | 480 | £3.56 | £49 |
| garage conversion contractors | 50 | £3.44 | £47 |
Google Ads data for the UK, pulled 1 October 2026. Click prices are bid-based estimates, so what you actually pay will sit around them rather than on them.
Own ads work out at £47 to £192 a lead, and only 2 of the 15 searches come in at or under Leads Do Work's £49: "garage conversion contractors" at £47 and "double garage conversion" at £49. "garage conversion into bedroom" misses by pennies at £50. A Manchester lead off your own ad is about £192. Against a £10,000 to £14,000 conversion that's still a small slice, and nobody else was sold the homeowner. Your own ads also give you:
- Bids on full conversions, not tidy-ups
- Ads in the towns you actually cover
- A website that answers the planning question
- Calls that come to you and no rival
- Your own Google Ads account, kept if you go
Homeowners do a lot of reading first. "garage conversion cost" gets 2,900 searches a month, and "garage conversion planning permission" and "garage conversion building regulations" 720 each. A website that answers those questions plainly turns that reading into a call. Setting up the account and choosing a budget are covered in the Google Ads guide for tradesmen and how much to spend on Google Ads.
Planning permission
Most garage conversions need no planning. The lead won't say if this one is different.
The Planning Portal starts from the easy case: "Planning permission is not usually required, providing the work is internal and does not involve enlarging the building." Then come the exceptions, and none of them is a box on a bought lead.
The house on a new estate
Permitted development rights "have been removed from some properties with regard to garage conversions", and the Portal says to check with the council "particularly if you live on a new housing development or in a conservation area."
The annexe that becomes a home
Converting a garage "into a separate house (regardless of who will occupy it)" may need permission "no matter what work is involved." Faversham's annexe for an elderly parent is the lead to ask about first.
The listed house
Work to a listed building may need listed building consent. Flats, maisonettes and areas covered by an Article 4 Direction or a planning condition also fall outside the usual allowances.
This is why the planning register is a narrow source. Every garage conversion BuildAlert can show you is one where somebody already thought permission was needed. That can suit a firm that handles the drawings and the application. A firm that just wants to build should ask every lead, bought or not, when the house was built and whether anyone has checked its permitted development rights.
Building regulations
A one-line lead hides a foundation, a floor and a way out in a fire.
Turning a garage, or part of one, into habitable space "will normally require approval under the building regulations", says the Planning Portal. MyJobQuote puts the building control fee alone at £300 to £1,200. Here is the work the lead didn't mention, and what to price before you quote.
The wall where the door used to be
The garage stands on what's "probably a shallow slab", so the infill guidance says "a new foundation may be needed for the new wall." Dig alongside the slab to find its bottom before you price the brickwork.
A floor that keeps the damp out
The flooring page wants a new damp proof membrane and insulation, then a screed "in the order of 75mm thick", or a timber floor with at least 150mm clear beneath it. Keep the house's airbricks clear while you do it.
Air for the new room
Trickle ventilation of 8,000mm2 for a habitable room in a house with more than one floor, 10,000mm2 in a bungalow, plus a window that opens. A new utility room, shower or WC needs extract ventilation too.
A way out if the hall burns
Approved Document B wants a ground floor habitable room to open onto a hall leading to a final exit, or to have an escape window: 0.33m2 openable, 450mm each way, sill no higher than 1100mm. A new ground floor room "without a final exit" also needs a fire detection and alarm system.
The 10-year tail on unsigned work
Under section 36 of the Building Act 1984, the council can order work that breaks the regulations to be pulled down or put right, and that notice can be given up to 10 years after the work was finished. Work built to plans the council approved, and to its conditions, is protected from that. So a lead like Swindon's, a garage "already converted into a room", is a fair moment to ask for the completion certificate before you add a wall to it. That's our reading of the Act, not legal advice.
A bathroom adds £5,500 to £9,000 on MyJobQuote's figures, which is why a lead that mentions a WC or shower, like Cramlington's or Sheffield's, is worth a site visit before a price. Loft firms meet a different set of rules on the stairs and the roof, covered in loft conversion leads, and cellars bring their own waterproofing questions in basement conversion leads.
Through the year
September was the busiest month for garage conversion searches. Midsummer was quietest.
The year's high for "garage conversion" came in September, with 12,100 UK searches. June and July managed 4,400, a gap of 2.75 times. January brought a second lift to 8,100. The cost and planning searches rose in the same September, so homeowners were pricing and checking rules at the same time as looking for a firm.
UK searches for "garage conversion", by month
September 2025 to August 2026. Google Ads keyword data, rounded bands.
Have the budget ready for autumn
If the pattern repeats, the busiest weeks for new leads come at the end of summer, so set the ad budget in August. One year of data can't promise it will.
Use the summer lull to quote
June and July were the quietest months for searches. That's time to follow up the spring quotes and photograph finished rooms for your website.
Before you pay for one
Ask the questions a garage conversion lead leaves blank.
Under ICO guidance the duty sits with the firm paying for the list: it "must undertake proportionate checks and due diligence", and a seller vouching for its own data doesn't meet it. Ask where the customer filled in the form before you ring them. Then, on every garage conversion lead, find out:
- Integral, attached or detached?
- Is the house on a newer estate?
- Are they giving up the parking space?
- Does it need a WC or shower?
- Is any of it built already?
- A room, or a self-contained annexe?
Most of those answers change the price by thousands. Keep a note of what the seller told you about consent next to each lead you buy.
Which way to go
Buy leads for single conversions. Win the annexes on your own name first.
Buy per lead if
- You build integral singles
- £49 is small beside £12,000
- You can reply the same day
- Utility tidy-ups fill your gaps
Think twice if
- You only want full rooms
- 5 firms may chase each lead
- A pack can send you lofts
- You hate planning paperwork
Run your own if
- You want detached and doubles
- You cover a few towns well
- You'd rather nobody else got the call
- Your ads account stays yours
A garage conversion lead is cheap next to the job. What it costs you is the survey on a garage that was only ever going to get a new floor. Pay for leads where the seller lets you pick the job size, and put your own name in front of the homeowners planning a whole room. General building work, extensions included, is in builder leads, brickwork on its own is in bricklayer leads, and every other trade is in our guide to trade leads.
Our sources
Every garage conversion price and rule here, with its source.
Fair question, given we build websites and run Google Ads for trades: we'd rather you got your own leads than bought them. So each seller is quoted in its own words, and the tables show where a bought lead is cheaper than your own ad, which on this trade is most of the time.
Seller pages and terms were read on their own sites on 1 October 2026, with Leads Do Work's lead feed, BuildAlert's guide and pricing, and the UK search and click data pulled from Google Ads the same day. The job prices come from MyJobQuote's garage conversion cost guide. Planning and building regulations are from the Planning Portal, Approved Document B and legislation.gov.uk, and lead consent from the ICO.
Questions conversion firms ask
Garage conversion leads, the questions we get asked.
- How much do garage conversion leads cost in the UK?
- Leads Do Work charges £49 a lead plus VAT on its Connect plan, with an £11 weekly fee. The same job type sits in its Smart Local building pack at £10.26 to £13.44 a lead, shared with 8 other job types. BuildAlert sells planning application data and posts letters at £2.00 each. AceLeads charges a finder's fee only on work you win. A click on your own garage conversion ad costs £3.44 to £14.11.
- Are garage conversion leads shared with other firms?
- Leads Do Work's terms say 1 to 3 other firms usually compete for the same job, and never more than 5. Bark lets up to 5 professionals respond. A planning application is public, so any firm can write to the same homeowner.
- Are bought garage conversion leads full conversions?
- Not all of them. Of the 10 leads on Leads Do Work's public feed from July to October, 6 were garages becoming rooms. The other 4 were a utility refurb, a storage upgrade, a gym makeover and a garage already converted that needed its door bricked up. Each cost the same £49.
- Does a garage conversion need planning permission?
- Not usually, in England. The Planning Portal says permission "is not usually required, providing the work is internal and does not involve enlarging the building." It warns that permitted development rights are sometimes removed, particularly on new housing developments and in conservation areas, and that turning a garage into a separate house may need permission whatever the work.
- Does a garage conversion need building regulations approval?
- Normally, yes. The Planning Portal says converting a garage, or part of one, into habitable space "will normally require approval under the building regulations." The usual work covers a new foundation for the wall that fills the door opening, a damp proof membrane and insulation in the floor, ventilation and a safe way out in a fire.
- Does a converted garage need an escape window?
- Approved Document B says every ground floor habitable room, except a kitchen, needs either an opening straight onto a hall that leads to a final exit, or an emergency escape window or door. An escape window needs an openable area of at least 0.33m2, at least 450mm high and wide, with the bottom no more than 1100mm above the floor.
- When do people search for garage conversions most?
- In the last 12 months, UK searches for "garage conversion" peaked in September at 12,100 and were lowest in June and July at 4,400. There was a second rise in January, to 8,100.
- Should I buy garage conversion leads from planning applications?
- They suit firms happy to handle planning. Most garage conversions need no planning permission, so the ones that reach the register are the cases where permitted development was removed, the house is in a conservation area, or the work changes the outside or creates a separate home.
Keep reading
More straight answers for trades.
The next integral garage on your street should ring you, not a lead list.
We build your website and run Google Ads from an account in your own name, set up to find homeowners planning a full room or an annexe in the towns you cover. See what it costs, then tell us about your business and we'll point the budget at the conversions you want to build.