Last updated 21 October 2026
£25 a lead, for a £280 day or a £4,500 whole-house repoint.
Leads Do Work charges £25 plus VAT for a bricklaying lead, or about £7.44 a lead if you buy its cheapest general building pack. Zapo, formerly Get Work, runs search ads for bricklayers from £400 a month plus VAT, and PromoSEO from around £500. Bid on the homeowner searches yourself and a click costs £1.10 for lime repointing up to £6.53 for a chimney.
This guide is for bricklayers who take homeowner work: garden and boundary walls, front walls and pillars, repointing, chimneys and small brick builds. If you run whole extensions as the main contractor, the planning data and building regulations side is in our builder leads guide. Render over brick has its own rendering leads guide, and turning a garage into a room is in garage conversion leads.
A real bricklaying lead
"Looking for prices to add a brick wall between mine and my neighbours house along our driveway. 10 metres long"
That sits on MyBuilder's bricklayer page as an example of the work it sends out. A wall on the line between two properties is a boundary wall, and the Party Wall Act wants the neighbour told at least one month before work starts. MyJobQuote prices a 10 by 1.2 metre double-skin garden wall at £1,250 to £1,800. The notice is further down.
Where we stand
We don't sell bricklaying leads. We help you get your own.
This guide is the honest version of what buying bricklaying leads costs, and who else gets them. What we do instead is build bricklayers a website that turns visits into calls, and run Google Ads in an account in your own name, so every lead that comes in is a customer who found you, and nobody else was sold it.
What you are buying
The lead costs the same whether the job is a pillar or a house.
Leads Do Work's Connect price list has a single bricklaying row. A leaning gatepost, a run of new garden wall and a full repoint of a semi all come through it at £25. MyBuilder's sample shows the spread: a brick pillar "approx 6 feet tall" that "has separated 3 quarters of the way down", "Repointing front wall and side wall And installing a gate", a front garden wall to replace a hedge, and a 5.5m by 3m brick shed.
Here is what £25 and the pack price do to each kind of job once you've paid for the leads you didn't win, at one win in 3.
| Job | Typical UK price | Pay per lead, £25 | Smart Local pack, £7.44 |
|---|---|---|---|
| A bricklayer's day rate | £260 to £300 | £75 a win, 27% of the job | £22 a win, 8% of the job |
| Garden wall, 5m x 1.2m, single skin | £530 to £750 | £75 a win, 12% of the job | £22 a win, 3% of the job |
| Repoint a chimney | £500 to £1,000 | £75 a win, 10% of the job | £22 a win, 3% of the job |
| Garden wall, 10m x 1.2m, double skin | £1,250 to £1,800 | £75 a win, 5% of the job | £22 a win, 1% of the job |
| Repoint the front or side of a house | £1,500 to £2,200 | £75 a win, 4% of the job | £22 a win, 1% of the job |
| Repoint a semi-detached house | £4,000 to £5,000 | £75 a win, 2% of the job | £22 a win, 0.5% of the job |
Job prices are from Checkatrade's brick wall guide (May 2026) for the day rate, its repointing guide (June 2026) for the chimney and house rows, and MyJobQuote's garden wall guide (June 2026) for the two walls. Ranges are worked at their middle. One win in 3 is MyJobQuote's figure for its own trades; nobody publishes an independent UK figure. The pack column is Leads Do Work's 5-lead general building pack at £37.20. Lead prices are before VAT.
On our rough rule, winning a job should cost about 10 to 15 percent of what it pays. At £25 a lead, a day of repairs blows through that at 27%, the small garden wall lands at 12% and a chimney repoint at 10%. Anything from the longer wall up costs 5% or less, down to 2% of a whole semi. The pack price is under the band on every row.
Why the pack is so much cheaper here
Smart Local's general building pack also covers handyman jobs, damp proofing, scaffolding, porches and blinds. Its terms say the pack is priced on "the highest-priced trade selected", and the lead count stays the same however many trades you tick. There are no individual returns on a pack, so a lead you can't use is simply spent.
Where a day's work still pays
The pillar and the gate are small, but they are also the customer who later wants the whole front wall repointed at £1,500 to £2,200. Paying 27% of a £280 day only makes sense if you keep their number.
Your numbers
What can you pay for a lead before the brickwork stops paying you?
Pick a brick job, put in how many quotes you usually win, then try the £25 lead and the £7.44 pack price in turn. The calculator starts on a chimney repoint. Drop to the day rate, then jump to the semi, and watch how far the same lead price moves.
WHAT CAN YOU PAY FOR A BRICKLAYING LEAD?
Pick a job, or type in what yours are worth
Starts on one in three, the figure MyJobQuote tells its own trades to expect. Put in yours.
You can pay up to about
£38
a lead, winning one in 3
- Healthy range, per won job
- £75 to £113
- Which per lead is
- £25 to £38
Put a seller's price in the last box and this will tell you what each won job would cost you.
That 10 to 15 percent band is a rule of thumb we use across every trade. Nobody has measured it.
Who sells them
One firm prints a bricklaying lead price. The rest sell you the ads.
Below is every UK firm we found selling bricklaying or repointing leads, plus the directories with a bricklayer category. Seller pages and prices are quoted from each firm's own website, and "Not stated" means the firm doesn't say. Lead Pronto and TextBadger Marketing, which sell leads in other trades, had no bricklaying page.
| Seller | Price | Who else gets the lead | In their words |
|---|---|---|---|
| Leads Do Work, Connect | £25 a lead + VAT, £11 a week | 1 to 3 others, 5 at most | "no more than 5 competing" |
| Leads Do Work, Smart Local | £37.20 for 5 leads + VAT | Not stated | "Individual lead returns are not available" |
| Zapo (formerly Get Work) | £400 to £1,600 + VAT a month | Nobody | "exclusive leads to bricklaying companies and bricklayers" |
| PromoSEO | From around £500 a month | Nobody in your region | "one contractor per region" |
| Leads Everyday | Not published | Nobody | "never shared with competitors" |
| MyBuilder | A fee when shortlisted | Others can express interest | "customers decide who to share their details with" |
| Bark | Credits, priced per lead | Up to 5 respond | "valid for 3 months" |
| Checkatrade | £30 a month, lead plans from £59 | Not stated | "Pick a plan that fits" |
Leads Do Work: two prices for the same trade
Pay per lead, a bricklaying job is £25 from a homeowner and £35 from a business, plus VAT and the £11 weekly fee. Its terms put 1 to 3 other tradesmen on the same job, never more than 5, and returns are "manually reviewed". The Smart Local pack runs from £37.20 for 5 leads to £99.60 for 20, with no returns at all.
Unlike some trades on its site, bricklaying has no page and no public feed: its bricklaying, brickwork and repointing addresses all open the general job leads index. You can't see a sample before you pay.
Three sellers run the ads and hand over the leads
Zapo "uses search engine adverts to target local customers" and promises exclusive bricklaying leads "within the next 14 days". Of its £400 entry plan, £200 goes on ads and it forecasts 10 leads, roughly £40 each. PromoSEO says it bids on "bricklayer near me, brickwork contractors, and garden wall builders", lists garden walls, repointing and heritage work, offers a "make-good policy" on bad leads, and starts at around £500 a month, though the same page also says you "only pay for qualified leads". Ask which one applies. Leads Everyday has no bricklayer page but sells leads to "masons and bricklayers" and to "pointing and repointing specialists" through Google Ads and a landing page it builds, with no price shown. All three are bidding on the same searches in the table further down.
MyBuilder, Bark and Checkatrade: a profile and a fee
MyBuilder lets you express interest, usually at no charge, and charges when your contact details are shared. How that fee is set is in is MyBuilder worth it. Bark files bricklayers under "Bricklayer & Stonemason"; the £970 on that page is its average job price for customers, not a lead price. Checkatrade listed 31 bricklayers in London on the day we looked, with "Repointing" and "Emergency Bricklayer Service" among the skills, and charges £30 a month to be Approved. Rated People leads now go to Checkatrade members. How a shared lead changes the way you price is in the shared-lead trap.
Everything here about Leads Do Work's contract comes from its own published terms and conditions, last read on 1 October 2026. Terms get revised, so check yours against the current version before you act on anything.
Rather have bricklaying leads that are yours alone?
That's what we do. We don't sell leads. We build the website and run the Google Ads that bring customers straight to you, in an ad account in your name that stays yours if you ever leave.
See pricingWant to know how many people near you search Google for what you do each month? Message us your town and we'll send you the real numbers.
Check my areaBuying the click yourself
Most people typing "bricklayer" into Google want to become one.
Nobody searches for a seller: "bricklayer leads" and every variant we tried returned no searches at all. On the customer side, "bricklayers" shows 9,900 searches a month at £3.19, but Google gives "bricklayer", "bricklaying" and "brick laying" the identical figure, so that is one bucket of every spelling, and plenty of it is people learning the trade. "bricklayer near me", at 3,600 a month and £2.84 a click, is the cleaner customer search.
| Search | Searches a month | Per click | Per lead |
|---|---|---|---|
| chimney repointing | 720 | £6.53 | £89 |
| chimney rebuild | 70 | £4.53 | £62 |
| brick layers near me | 880 | £4.45 | £61 |
| garden wall builders | 50 | £3.50 | £48 |
| bricklayers | 9,900 | £3.19 | £44 |
| bricklayer near me | 3,600 | £2.84 | £39 |
| wall repointing | 480 | £2.72 | £37 |
| local bricklayers | 260 | £2.57 | £35 |
| pointing near me | 260 | £2.42 | £33 |
| repointing brickwork | 3,600 | £2.09 | £29 |
| garden wall builders near me | 210 | £1.77 | £24 |
| house repointing | 720 | £1.56 | £21 |
| brickwork repair | 1,000 | £1.30 | £18 |
| lime mortar repointing | 1,600 | £1.10 | £15 |
Google Ads data for the UK, pulled 1 October 2026. Click prices are bid-based estimates, so what you actually pay will sit close to them rather than exactly on them. The per-lead column divides each click by 7.33%, WordStream's conversion rate for home improvement search ads, which is US data, so treat it as a rough guide.
Repointing is where the cheap clicks are. "repointing brickwork" draws 3,600 searches a month at £2.09, about £29 a lead, and "lime mortar repointing" is the cheapest row at £1.10, about £15 a lead, for work Checkatrade prices from £1,500 to £2,200 for one face of a house. "chimney repointing" is the dearest at £6.53, roughly £89 a lead, because roofers bid on it too. Garden wall searches are small: "garden wall builders near me" gets 210 a month. Across the table your own lead works out at £15 to £89, and 4 of the 14 rows come in under Leads Do Work's £25.
Before a bricklaying campaign spends a penny, these searches need to be on its negative list. Each one has "bricklayer" in it and none of them is a customer:
- "bricklayer jobs": 8,100 a month
- "bricklaying apprenticeship": 4,400 a month
- "bricklaying course": 3,600 a month
- "bricklayer salary": 1,900 a month
That is 18,000 searches a month from job seekers, trainees and people checking pay, against 3,600 for "bricklayer near me". "bricklayer jobs" alone is bigger than any customer search in the table except the broad one. Broad-match ads on "bricklayer" without those negatives pay for CVs. How match types and negatives work is in the Google Ads guide for tradesmen, and setting a monthly figure in how much to spend on Google Ads.
No Local Services category for brickwork
Google's UK category list for Local Services Ads has no bricklaying or masonry entry. The closest are "General contractor services", "Foundations services" and "Fencing services", so a bricklayer can only get in under one of those. What the programme charges for is in our Local Services Ads guide. For most bricklayers, ordinary search ads are the route.
Before you dig the footing
Two of MyBuilder's five sample leads come with a law attached. The lead won't say.
The wall "between mine and my neighbours house" and the front wall replacing a hedge are both ordinary garden wall jobs. One needs the neighbour told in writing; the other has a height limit if it faces a road. Neither customer mentioned it, and the customer is the one who owes the paperwork.
A wall on the boundary line
Section 1 of the Party Wall etc. Act 1996 says an owner building a wall "on the line of junction" must serve the neighbour a notice "at least one month before he intends the building work to start". If the neighbour agrees within 14 days, the wall goes "half on the land of each of the two owners" and the cost is split by use. If not, it goes "wholly on his own land" at the owner's expense, with footings allowed under the neighbour's side between one and 12 months after the notice.
A front wall beside the road
Under Class A of the permitted development rules, a new wall "adjacent to a highway used by vehicular traffic" can be 1 metre high without planning permission, and 2 metres anywhere else. Rebuilding an existing wall can keep its former height if that was taller. Nothing round a listed building is covered. Checkatrade's guide adds footpaths to the 1 metre case; the Order itself says a road used by vehicles.
Checkatrade says that "as a general rule" a garden wall doesn't need building regulations approval. For a timber fence on the same line none of the party wall rules apply, which is covered in our fencing leads guide. Party wall notices on extensions and loft work are in the builder guide.
On a 10 metre wall worth £1,250 to £1,800, a month's wait is the difference between a booked job and a start date you can't keep. Ask whether the neighbour knows when you first ring back, and put the notice in your quote as the customer's step.
Repointing, and who pays you
Homeowners pay you in full. A builder takes 20% off first.
A lot of bricklaying is subcontract work for builders, and that money arrives through the Construction Industry Scheme: the builder must deduct 20% if you're registered and 30% if you're not, unless you hold gross payment status. HMRC's own guidance says "Private householders are not counted as contractors so are not covered by the scheme". A garden wall or a repoint for the person who lives there is paid without a deduction. The tax still falls due on your return, but the cash lands with you on the day.
Most houses need a patch, not all
Historic England says "The comprehensive repointing of a building is rarely necessary", and that usually only the most exposed parts, or those under a leaking gutter or pipe, need it. Checkatrade prices brick repointing at £50 to £60 a square metre. Quoting the patch rather than the whole house wins trust, and leaves the rest of the wall as a job for later.
Lime on older houses
Historic England lists unsuitable repointing "amongst the most frequent causes of damage" to historic buildings, and Checkatrade warns that cement on an older house "can seal in existing moisture". With 1,600 searches a month for "lime mortar repointing", a website that shows lime work and explains why is worth more than a bought lead that only says "repointing".
Through the year
Bricklayer searches nearly halve in December and come back by January.
None of the sellers says anything about seasons, so this is the search data. UK searches for "bricklayer near me" held at 3,600 in most months, reached 4,400 in October, March and April, and dropped to 1,900 in December, about 2.3 times below the top.
UK searches for "bricklayer near me", by month
September 2025 to August 2026. Google Ads keyword data, rounded bands.
Spring is when garden walls get booked
"garden wall builders near me" ran at 320 a month from March to May, against 70 in December. Have wall photos and prices on your website before the spring searches start.
December is for the customer list
With searches at their lowest, ring the people whose front wall you patched in summer about the rest of it. They already know your work, and nobody else was sold their number.
Where the lead came from
The buyer of a lead is the one the ICO expects to check.
The ICO says a business buying marketing data must make proportionate checks, and that taking the seller's word for it isn't one. Lead Pronto, which sells leads in other trades, was fined £30,000 in November 2025 over texts sent on consent its clients were never named in. We found no ICO case against a bricklayer. The home improvement cases are collected in our roofing leads guide, which also covers chimney stacks from the roofer's side.
Ask any bricklaying lead seller:
- Which site did the customer fill in?
- Is my business named in the consent?
- How many bricklayers get the same lead?
- Can a pack lead be for another trade?
- Can I send back a dud, and how?
Keep the seller's replies with your copy of each lead, so you can show what you were told if a customer ever asks where you got their number.
Which way to go
Buy leads for walls and full repoints. Let small repairs come from your own customers.
Buy per lead if
- You mostly build walls
- You quote whole-house repoints
- You reply the same hour
- Subbie work is drying up
Think twice if
- Most jobs are a day or less
- Up to 5 firms get the call
- Pack leads have no returns
- You cannot see a sample
Run your own if
- You want the repointing searches
- You do lime on older houses
- You can add the negatives
- You want the account to keep
A bricklayer's homeowner work is a long tail of small jobs with a few big ones in it, and the small ones are where a fixed lead price hurts. Pay for leads where the job carries it, and let the gatepost and the patch of pointing come from people who already have your number. The builders and plasterers you share sites with can find their own trade in our guide to trade leads. Thinking about a directory listing instead? Read is Checkatrade worth it first.
Our sources
Where each bricklaying number on this page started.
We should say up front that we build websites and run Google Ads for trades, so we aren't neutral. It is why every seller is quoted in its own words, and why the tables show the pack lead coming in cheaper than most clicks you could buy yourself.
Seller pages and terms were read on 1 October 2026, along with MyBuilder's bricklayer sign-up page and its sample leads, and the UK search and click data came from Google Ads the same day. Job prices are from Checkatrade's brick wall and repointing guides and MyJobQuote's garden wall guide. The wall rules are from the Party Wall etc. Act 1996 and the General Permitted Development Order 2015, repointing advice from Historic England, CIS from gov.uk, Local Services categories from Google, and lead consent from the ICO. Plaster on the inside of those walls is a different trade, covered in our plastering leads guide.
Questions bricklayers ask
Bricklaying leads, straight answers.
- How much do bricklayer leads cost in the UK?
- Leads Do Work charges £25 for a bricklaying lead from a homeowner and £35 from a business, plus VAT and an £11 weekly fee. The same firm's Smart Local pack puts bricklaying in with other general building trades at £37.20 for 5 leads, about £7.44 each. Zapo runs search ads from £400 a month plus VAT and forecasts 10 leads on that plan. PromoSEO starts at around £500 a month. Your own Google Ads clicks cost £1.10 to £6.53.
- Are bricklaying leads shared with other bricklayers?
- On Leads Do Work's pay-per-lead contract, yes: 1 to 3 other tradesmen usually compete for the same job, never more than 5. MyJobQuote lets up to 3 tradesmen accept each lead. Zapo, PromoSEO and Leads Everyday all say their leads go to one firm, because they run ads for you rather than reselling a form.
- Do I need a party wall notice to build a garden wall?
- If the new wall goes on the boundary line, yes. Section 1 of the Party Wall etc. Act 1996 says the owner must serve the neighbour a notice at least one month before work starts, whether the wall straddles the line or sits wholly on their side of it. If the neighbour consents within 14 days, the wall goes half on each side and the cost is split by how much each of them uses it. If not, it goes wholly on the customer's land at their own expense. The notice is the owner's job, but a bricklayer who starts without one is building on an argument.
- How high can a front garden wall be without planning permission?
- In England, 1 metre where it stands next to a highway used by vehicular traffic, and 2 metres elsewhere. That is permitted development under Class A of the General Permitted Development Order 2015. A wall that is repaired or rebuilt can keep its old height if that was taller. Nothing round a listed building is covered.
- Does CIS apply when I work for a homeowner?
- No. HMRC's CIS340 says "Private householders are not counted as contractors so are not covered by the scheme". Work for a builder is different: the builder must deduct 20% from your payments if you are registered for CIS, and 30% if you are not, unless you have gross payment status.
- Can bricklayers use Google Local Services Ads in the UK?
- Not under their own trade. Google's UK category list has no bricklaying or masonry entry. The nearest are "General contractor services", "Foundations services" and "Fencing services", so a bricklayer would have to qualify under one of those.
- When do people search for a bricklayer most?
- In the last 12 months, UK searches for "bricklayer near me" peaked in October, March and April at 4,400 and were lowest in December at 1,900, about 2.3 times apart. Most months sat at 3,600.
- What should I ask a bricklaying lead seller?
- Which website the customer filled in, whether the consent names your business, how many other bricklayers get the same lead, whether a pack lead can be for another trade, and if you can return one. The ICO expects the buyer to check, and says a seller's assurance alone is not enough. Lead Pronto was fined £30,000 by the ICO in November 2025 over texts sent without valid consent.
Keep reading
More straight answers for trades.
Walls and repoints in the diary, from homeowners who found you first.
We build your website and run Google Ads from an account in your own name, bidding on repointing and garden walls with the job-seeker searches kept out. See what it costs, then tell us about your business and we'll set the campaign up around the brickwork you want more of.