Last updated 25 September 2026
The lead never says what's under the gutter.
Leads Do Work sells gutter cleaning leads at £16 each plus VAT, or five for £60 plus VAT through one of its own websites. Bark is moving gutter cleaners onto monthly plans from £35 plus VAT. Buy the click from Google yourself and a gutter cleaning search costs £1.93 to £3.84.
Whether any of that pays depends on the house. A bungalow over a lawn is a quick job from the ground. Three storeys with a conservatory roof under the gutter is a dearer job with its own safety rules, and a name and a phone number won't tell you which one you've bought.
A seller's own feed
Ten guttering leads, and not one of them asked for a clean.
That was Leads Do Work's public guttering feed on 25 September 2026. Replacements, a gutter that had "fallen off at back of property", and a "Gutter bracket loose causing gutter to be off the level and overflowing." It charges £16 for a cleaning lead and £24 for a guttering one. What each seller charges.
Where we stand
We don't sell gutter cleaning leads. We help you get your own.
This guide is the honest version of what buying gutter cleaning leads costs, and who else gets them. What we do instead is build gutter cleaners a website that turns visits into calls, and run Google Ads in an account in your own name, so every lead that comes in is a customer who found you, and nobody else was sold it.
What you are buying
One clean rarely pays for the lead. The second and third ones do.
Checkatrade puts a small terraced house at £50 to £120 and a three-storey townhouse, done with a gutter vacuum, at £165 to £300. It suggests cleaning once or twice a year, and MyBuilder says at least twice, in spring and autumn. So the customer you're paying for is worth one visit if they never ring again, and several if they do.
Here is what a won customer costs at two published per-lead prices, taking one win from every 3 leads.
| Job | Typical UK price | Leads Do Work, £16 a lead | Gutter Cleaning Directory, £3 a lead |
|---|---|---|---|
| Clean the gutters on a small terraced house (5 m) | £50 to £120 | £48 a customer, 56% of the job | £9 a customer, 11% of the job |
| Clean the gutters on a medium semi (15 m) | £100 to £150 | £48 a customer, 38% of the job | £9 a customer, 7% of the job |
| Clean the gutters on a detached 4-bed (20 m) | £130 to £165 | £48 a customer, 32% of the job | £9 a customer, 6% of the job |
| Clean a three-storey townhouse with a gutter vacuum | £165 to £300 | £48 a customer, 21% of the job | £9 a customer, 4% of the job |
| Clean a semi twice a year | £200 to £300 | £48 a customer, 19% of the job | £9 a customer, 4% of the job |
Prices from Checkatrade's gutter cleaning cost guide (September 2026), each taken at the middle of its range. The last row is our sum: the semi price, twice a year. The win rate of one in 3 comes from MyJobQuote, which quotes it for the trades on its own platform. Both lead prices are before VAT.
We work to a rough rule that winning a customer should cost 10 to 15 percent of what they pay you. At £16 a lead, a single semi clean gives 38% of itself away and a small terrace 56%. A full year of the semi still comes to 19%. Keep that customer three years and the same £48 is about 6% of the £750 they've paid. The £3 lead clears the bar on almost every row, though the directory doesn't say how many other cleaners it sent the job to.
If most of your work is small houses
A one-off terrace clean loses money on a £16 lead before you've unloaded the van. Price the rebooking into the first visit: offer the spring and autumn clean together, and put the date of the next one on the invoice.
If you fix what you find up there
Checkatrade prices a leaking joint fix at £60 to £90, and MyBuilder puts fascia and soffit cleaning at £40 to £100. The joint fix alone covers the £48 a £16 lead costs per customer won. Window cleaners adding gutters to the round have our window cleaning leads guide, which counts a customer in cleans.
Your numbers
How much of a gutter clean can you hand to a seller?
It opens on a single semi. Switch between the small terrace and a full year of the semi to see how much the second visit changes, then put in your own price, your win rate and a seller's price per lead.
WHAT CAN YOU PAY FOR A GUTTER CLEANING LEAD?
Pick a job, or type in what yours are worth
Starts on one in three, the figure MyJobQuote tells its own trades to expect. Put in yours.
You can pay up to about
£6
a lead, winning one in 3
- Healthy range, per won job
- £13 to £19
- Which per lead is
- £4 to £6
Put a seller's price in the last box and this will tell you what each won job would cost you.
The 10 to 15 percent target is a rule of thumb we use, not something anyone has measured for gutter cleaning.
Who sells them
Six ways to buy gutter leads, from £3 each to £250 a month.
Every row comes from the seller's own gutter page, price list or help centre. Zapo and Lead Pronto, which sell leads to many of the trades we cover, have no gutter cleaning page at all.
| Seller | Price | Who else gets the lead | In their words |
|---|---|---|---|
| Leads Do Work | £16 + VAT a lead, £11 a week fee | 1 to 3 others, never more than 5 | "usually no more than 3 per lead" |
| Gutter Cleaning Service (Leads Do Work) | 5 leads for £60 + VAT | Not stated on its gutter pages | "Wider Job Potential" |
| Bark Marketplace | £35 to £159 + VAT a month | More than one, "up to a limited number" | "regardless of whether you respond" |
| Gutter Cleaning Directory | £3 a lead, less on a paid plan | Not stated | "the main one is SEO" |
| LeadCrafters | £400 setup, then £250 a month, ads extra | Nobody else in your area | "One gutter cleaner per area" |
| Leads Everyday | Monthly fee, not published | Nobody | "never shared with competitors" |
Leads Do Work: £16 for a clean, £24 for a repair
On its Connect plan a gutter cleaning lead is £16 plus VAT (£26 for a business customer), a guttering repair lead is £24, and there's "a small weekly service fee of £11.00" on top, which comes to £572 over a year. Connect buyers are sent leads first. On any job "Customers compete with 1 to 3 tradesmen", and never more than 5. Its guttering page puts most leads between £8 and £30, shared with "usually no more than 3" firms.
The leads come from what it calls "300+ online platforms", and one of them is gutter-cleaning-service.uk, where a homeowner is invited to start "comparing free gutter cleaning quotes". The same site sells cleaners a starter pack of five for £60 plus VAT, about £12 a lead, and pitches the upsell openly: "A gutter clean can uncover a leaking union, a broken bracket or a section that should really be replaced."
Bark: a monthly quota that counts the calls you miss
Bark lists "Roof & Gutter Cleaner" among the first professions going onto Bark Marketplace in the UK, at £35, £85 or £159 a month plus VAT. Customers contact you from your profile rather than you buying each lead, and every call or message comes off a monthly allowance that Bark doesn't publish. Two lines from its help centre matter most: each enquiry counts "regardless of whether you respond", and one enquiry can reach more than one professional. You have 7 days to return a spam one, and "We do not issue monetary refunds for enquiry returns". More on the old credits model in is Bark worth it.
Gutter Cleaning Directory: cheap leads from its own search traffic
A free listing pays £3 for each lead you accept. £4.99 a month cuts that to £2, and £9.99 a month to nothing. It emails you part of the job first and you decide whether to take it. Asked where the leads come from, it answers "a mixture of different marketing strategies ... the main one is SEO", and homeowners are told they'll "receive quotes from local exterior cleaning professionals". How many is not stated anywhere we read.
LeadCrafters and Leads Everyday run ads for a fee
LeadCrafters charges £400 to set up and £250 a month, takes "One gutter cleaner per area", and says "Ad spend is paid directly to Google and is separate from our fee". Its gutter page doesn't say whose name the ad account is in, so ask. It also shuts out repair, replacement and gutter guard searches as a "Different trade, much higher click cost". Leads Everyday promises leads "never shared with competitors" from "Targeted Google Ads", yet the second step of its process reads "We build targeted lists and craft compelling outreach." It publishes no price. Why a shared lead drives the price down is set out in the shared-lead trap.
Everything here about Leads Do Work's contract comes from its own published terms and conditions, last read on 25 September 2026. Terms get revised, so check yours against the current version before you act on anything.
Rather have gutter cleaning leads that are yours alone?
That's what we do. We don't sell leads. We build the website and run the Google Ads that bring gutter cleaning customers straight to you, in an ad account in your name that stays yours if you ever leave.
See pricingBuying the click yourself
One click on the seller's keyword costs more than a small gutter clean.
Sellers bid on "gutter cleaning leads" to find you. It gets about 10 searches a month, and Google prices a click on it at £52.85, with £38.55 as the high bid for the top of the page. Checkatrade's price for a small terraced house starts at £50. A homeowner typing "gutter cleaning near me", which gets 8,100 searches a month, costs £3.14: about 17 times less than the click aimed at you.
To get from clicks to leads, each price is divided by 7.33%: WordStream's average for search ads in home improvement, measured on US accounts, so treat the answer as rough.
| Search | Searches a month | Per click | Per lead |
|---|---|---|---|
| gutter cleaning services | 1,900 | £3.84 | £52 |
| local gutter cleaning | 390 | £3.40 | £46 |
| gutter and fascia cleaning | 480 | £3.39 | £46 |
| gutter cleaning and repair | 390 | £3.27 | £45 |
| blocked gutters | 170 | £3.15 | £43 |
| gutter cleaning near me | 8,100 | £3.14 | £43 |
| fascia and soffit cleaning | 590 | £2.60 | £35 |
| gutter cleaning company | 210 | £2.54 | £35 |
| gutter cleaning service near me | 590 | £2.52 | £34 |
| gutter unblocking | 210 | £1.93 | £26 |
UK Google Ads figures from 25 September 2026. The click prices are what Google estimates from bids, and the price an advertiser actually pays usually lands below them.
Worked that way, a lead from your own ads costs £26 to £52, which is dearer than Leads Do Work's £16 and far dearer than the directory's £3. The difference buys a homeowner who found you, asked nobody else, and saw your method before they rang:
- Bid on cleaning, not kit or guards
- Say "cleared from the ground" in the ad
- Raise the budget when October jumps
- Aim at streets you already work
- Pay Google direct, no markup
- The account stays yours
The repair search next door, "gutter repair near me", gets 8,100 searches a month at £3.79 a click. It belongs to roofers and guttering fitters, and our roofing leads guide covers it. If you sell repairs too, keep them in their own campaign so repair clicks don't spend the cleaning budget. How much to put behind it all is worked through in how much to spend on Google Ads.
Google Local Services Ads
There's no gutter cleaning category among Google's UK Local Services Ads. The closest ones on the list are window cleaning services, roofers and cleaning services. What the ones that exist cost, and how Google charges for a call, is in our Local Services Ads guide.
Before you climb
Half an hour up a ladder is HSE's cue to use something else instead.
Schedule 6 of the Work at Height Regulations 2005 lets an employer put someone on a ladder only when a risk assessment shows better equipment "is not justified because of the low risk and" either "the short duration of use" or features of the site that can't be changed. HSE's ladder guidance gives a number to go by: if the task "would require staying up a leaning ladder or stepladder for more than 30 minutes at a time, it is recommended you use alternative equipment." It adds that "Short duration is not the deciding factor", because the risk comes first.
Clearing the gutters round a whole house by hand means moving the ladder again and again, and the leaves you pull out drop straight onto the ground it stands on. HSE says a ladder belongs on surfaces kept "clean (no oil, moss or leaf litter)". A vacuum pole used from the ground takes both problems away, and Leads Do Work's own homeowner site says "Many professionals now use high-reach gutter vacuum systems".
The conservatory under the gutter
HSE's roof work guidance: "Do not trust any sheeted roof, whatever the material", to take a person's weight. Regulation 9 keeps workers off and away from fragile surfaces wherever the job can be done safely without them. Checkatrade names gutters above a conservatory as one of the things that push the price up. Ask about it on the first call.
The pavement under the ladder
Where a front gutter hangs over a public footpath, the ladder goes on it. HSE wants a ladder placed where people are kept from "walking underneath it", with barriers or cones, and a person standing guard only as a last resort. Carry the cones, or clear it from the ground with the pole.
The qualification homeowners ask about
There's no licence to clean gutters. Regulation 5 asks for competence instead: nobody works at height for an employer unless they are competent or supervised while they train. HSE says that comes from training, knowledge and experience together. Put your training and your insurance on the website.
HSE says the Regulations apply to anyone who employs people or controls work at height, so the day you take on a second pair of hands they are yours to meet. The window cleaners' version, including the licence they need to trade in Scotland, is in our window cleaning leads guide, and the cover to carry is in what insurance tradesmen need.
Through the year
The October rush turned up in two of the last four years.
Leads Do Work says guttering work "often picks up during autumn and winter". LeadCrafters is more precise: once the leaves are down and the first heavy rain arrives, "the phone rings for a fortnight and then it goes quiet again." Over the last twelve months, searches for "gutter cleaning near me" peaked in October and were lowest in December and July.
UK searches for "gutter cleaning near me", by month
September 2025 to August 2026. Google Ads keyword data, rounded bands.
Go back four years and October stops looking like a sure thing. "gutter cleaning services" jumped in two Octobers and stayed flat in the other two:
| Year | "gutter cleaning services", October | The November after | "gutter cleaning near me", October |
|---|---|---|---|
| 2022 | 1,300 | 1,300 | 12,100 |
| 2023 | 9,900 | 1,600 | 18,100 |
| 2024 | 1,900 | 1,600 | 14,800 |
| 2025 | 8,100 | 1,300 | 18,100 |
Monthly UK searches from Google Ads keyword data, September 2022 to August 2026, in rounded bands.
A burst, not a season
When the jump came, it was gone by November: 8,100 fell to 1,300 in 2025, and 9,900 to 1,600 in 2023. In 2022 and 2024 October never rose above 1,900, and in 2024 the busiest months for "gutter cleaning near me" were April and May. That fits LeadCrafters' short burst better than Leads Do Work's autumn and winter.
Book the spring clean in the autumn
Searches were 9,900 in November and 5,400 in December, then climbed back to 8,100 in February and 8,100 in March. A customer who books both cleans in October hands you the spring visit without a second lead.
On the doorstep
A same-day clean without the cancellation notice can end up unpaid.
Say you price a gutter clean at the door and do it there and then. Contracts agreed away from your premises for £42 or less sit outside the cancellation rules, which is where the window cleaning guide looks at that line. A gutter clean sits above it: every Checkatrade price starts at £50 or more. So the customer gets 14 days to cancel, and up to 12 months more if you never told them so, which is itself an offence.
Regulation 36 of the Consumer Contracts Regulations 2013 decides what a clean done inside those 14 days is worth if they cancel:
- Give the cancellation notice in writing
- Starting today? Get their request on paper or email
- Record that they lose the right once it is done
- Skip the notice and they owe nothing
The last point is regulation 36(6): where the trader didn't give the cancellation information, "The consumer bears no cost for supply of the service" during the cancellation period. The request to start early has to be on what the Regulations call a durable medium, which they define as "paper or email" among others, so a customer's email saying "go ahead today" does the job.
Where the lead came from
Find out which website the homeowner actually filled in.
A homeowner who asks for a gutter clean on gutter-cleaning-service.uk is told they're comparing quotes, and the form on that page loads from Leads Do Work. Expect to be one of several calls, and expect the consent to be whatever that site asked for. Which of a seller's sites a lead came through is the first thing to ask.
The Information Commissioner's Office says that when you buy personal data you have to check it yourself, in proportion to the risk, and a seller's promise doesn't count as a check. Texting or emailing that homeowner is only allowed if the consent they gave mentions your firm by name. In January 2024 it fined Skean Homes £100,000 over home improvement sales calls, after the firm pointed at its lead generation provider.
Put these to any seller before the first lead arrives:
- Which of your websites did they fill in?
- Is my business named in the consent?
- How many other cleaners got it?
- How many storeys, and what is underneath?
- A clean, or a repair?
File the answers with the lead. If the customer later asks how you got their number, that record is your answer.
Which way to go
Buy leads to test a new patch. Run your own to keep the customers.
Buy per lead if
- You are opening a new area
- You sell the repair on the day
- You ring back within minutes
- The consent names you
Think twice if
- Most jobs are small terraces
- Nobody rebooks with you
- A quota counts missed calls
- Three others get the lead
Run your own if
- You want repeat customers
- You clean from the ground
- You want the October jump
- Your account, kept if you leave
A pack of bought leads is a cheap way to see whether a new town books. The customers worth keeping are the ones who ring you again next autumn, and they ring whoever's number they saved. The same choice in every trade is laid out in our guide to trade leads, and our pressure washing leads guide covers the roof and driveway work many gutter firms sell alongside.
Our sources
Where these figures come from.
Our living comes from building websites and running Google Ads for trades, which makes us an interested party. This guide still shows a bought gutter lead coming in cheaper per lead than your own ads, and it quotes every seller from its own pages.
We read the sellers' pages, price lists and help centres on 25 September 2026, and took the search volumes and click prices from Google Ads UK data that same day. Job prices come from Checkatrade's cleaning guide, its repair guide and MyBuilder. The ladder and fragile roof rules are from the Work at Height Regulations 2005 and HSE, the cancellation rules from the Consumer Contracts Regulations 2013, and the data rules from the ICO. The Work at Height Regulations apply in Great Britain.
Questions gutter cleaners ask
Gutter cleaning leads, answered.
- What do gutter cleaning leads cost in the UK?
- Leads Do Work charges £16 plus VAT for a gutter cleaning lead, with an £11 weekly fee on its Connect plan, or £60 plus VAT for a starter pack of five. Bark's monthly plans for roof and gutter cleaners are £35, £85 and £159 plus VAT. Gutter Cleaning Directory charges £3 a lead on its free listing. LeadCrafters runs ads for £250 a month after a £400 setup fee, with the ad spend on top. A click on a gutter cleaning search bought from Google costs £1.93 to £3.84.
- Is a bought lead worth it on a small gutter clean?
- Rarely on one visit. Checkatrade prices a small terraced house at £50 to £120, and a £16 lead won one time in 3 costs £48 a customer, 56% of the middle of that range. It starts to pay when the customer rebooks: a semi cleaned twice a year for three years is worth about £750, and the same £48 is about 6% of it.
- Do you need a qualification to clean gutters?
- No licence or named qualification is required to clean gutters. What the law asks is competence: the Work at Height Regulations 2005 say an employer must not let anyone do work at height unless they are competent, or are being trained under supervision. HSE says competence comes from a mix of training, knowledge and experience, and that anyone using a ladder at work must be competent.
- Can gutters be cleaned from a ladder?
- Yes, where a risk assessment shows a ladder is reasonable. Schedule 6 of the Work at Height Regulations 2005 allows a ladder only when more suitable equipment is not justified because the risk is low and the job is short, or the site can't be changed. HSE's rough guide is that more than 30 minutes at a time up a leaning ladder calls for something else, and a gutter vacuum lets you clear from the ground instead.
- When do people book gutter cleaning?
- UK searches for "gutter cleaning near me" peaked in October and were lowest in December and July, about 3.4 times apart. The October jump is not reliable: "gutter cleaning services" reached 8,100 in October 2025 and 9,900 in October 2023, but only 1,900 in October 2024.
- Can a customer cancel a gutter clean that has already been done?
- If you agreed it at their door and did it the same day without giving the cancellation information, yes. Every gutter clean on Checkatrade's price list is over the £42 line, so the customer has 14 days to cancel, and regulation 36(6) of the Consumer Contracts Regulations 2013 says they then bear no cost for a service supplied in that time. Give the notice, and get their written request to start today.
- Are gutter cleaning leads shared with other firms?
- Often. Leads Do Work says most of its guttering leads go to "no more than 3" firms, and up to 5 on any one job. Bark says an enquiry can go to more than one professional "up to a limited number". Leads Everyday and LeadCrafters say theirs are yours alone, and Gutter Cleaning Directory doesn't say.
- Is buying gutter cleaning leads legal?
- Yes, as long as you check where the consent came from. The ICO puts that check on the buyer and says a seller's assurances are not enough, and for texts and emails the consent has to name your business. It fined Skean Homes £100,000 in January 2024 over home improvement calls, after the firm blamed its lead provider.
Keep reading
More straight answers for trades.
Customers who book you every spring and autumn, and never rang anyone else.
We build your website and run Google Ads in an account in your own name, aimed at gutter cleans in the streets you already work rather than every repair search in the county. See what it costs, then tell us about your business and we'll set it up around the cleans you want more of.