Last updated 25 September 2026
An EV charger lead never says whether OZEV has said yes yet.
Leads Do Work charges £36 plus VAT for a home EV charger lead, plus an £11 weekly fee. Lead Pronto quotes from £15 a lead, and Zapo's cheapest search ads plan works out at about £40 for each lead it forecasts. Bought straight from Google, a click on a charger search costs £3.03 to £44.80.
None of those prices tells you who the customer is. Since 1 April 2026 the chargepoint grant pays up to £500, but only to renters, flat owners, landlords and drivers who park on the street, and only if OZEV approves it before you fit anything. A driver who owns their house gets nothing, so the price you quote is the price they pay.
One directory's pitch, word for word
"You pay £40 for an EV charger lead, only to find the customer has no off-street parking, a complex looped supply, or expects a premium install for pennies."
That's Renewables Excellence, selling a £49 a month listing against pay-per-lead sellers. Its £40 is a claim about its rivals, not a price we could check. The three problems in it are real, and a looped supply means applying to the network before the job, not a snag on the day. What the network needs.
Where we stand
We don't sell EV charger installation leads. We help you get your own.
This guide is the honest version of what buying EV charger installation leads costs, and who else gets them. What we do instead is build EV charger installers a website that turns visits into calls, and run Google Ads in an account in your own name, so every lead that comes in is a customer who found you, and nobody else was sold it.
What a charger job pays
A standard 7kW install carries a lead price. A 3kW one barely does.
MyBuilder puts a fully installed 7kW smart charger at £800 to £1,200 including VAT, on a cable run under about 10 metres with a consumer unit in good order. Anything past that adds money: a new consumer unit £400 to £800, extra cable £10 to £20 a metre, trenching £200 to £500. The table sets Leads Do Work's £36 and Zapo's forecast £40 against each job, on one win in every 3 quotes.
| Job | Typical UK price | Leads Do Work, £36 a lead | Zapo, about £40 a lead |
|---|---|---|---|
| 3kW charger, fully installed | £500 to £800 | £108 a win, 17% of it | £120 a win, 18% of it |
| 7kW smart charger, fully installed | £800 to £1,200 | £108 a win, 11% of it | £120 a win, 12% of it |
| A charger at a workplace | £1,000 to £1,500 | £108 a win, 9% of it | £120 a win, 10% of it |
| 7kW charger plus a consumer unit upgrade | £1,200 to £2,000 | £108 a win, 7% of it | £120 a win, 8% of it |
| Cross-pavement or on-street solution | £1,200 to £2,000 | £108 a win, 7% of it | £120 a win, 8% of it |
| 22kW charger with a three-phase supply | £2,500 to £5,000 | £108 a win, 3% of it | £120 a win, 3% of it |
3kW charger: MyBuilder cost guide, Aug 2026, inc VAT. 7kW charger: MyBuilder cost guide, Aug 2026, inc VAT. Workplace charger: Checkatrade cost guide, Apr 2026. With a new consumer unit: MyBuilder, the two ranges added together, Aug 2026. Cross-pavement: MyBuilder cost guide, Aug 2026, the top of the range open-ended. 22kW three-phase: MyBuilder cost guide, Aug 2026, the top of the range open-ended. Each range is taken at its middle. The consumer unit row is our sum of two MyBuilder ranges. A win rate of one in 3 comes from MyJobQuote's help pages, the only UK platform we found that publishes one. Both lead prices are before VAT, and Zapo's is £400 a month over the 10 leads it forecasts.
A common rule of thumb, and it is no more than that, keeps the cost of winning a job to 10 to 15 percent of what it pays. A 7kW install lands on it at 11%. A 3kW one runs over at 17%, and a three-phase job hardly notices the lead at 3%. PromoSEO's alternative, a cut of roughly 30 percent once the job is paid, takes £300 of a £1,000 install, against £108 for a won Leads Do Work lead.
If the grant is in the job
At 75% the grant reaches its £500 ceiling on a job of about £667. On a £1,000 install for a renter, the customer pays £500 and you claim £500 from OZEV once the charger is on the wall. Half your invoice waits on a government claim.
If the survey finds the extras
A charger plus a new consumer unit comes to £1,200 to £2,000, and a three-phase upgrade through the network operator costs £1,500 to £3,500 on top of the charger. No seller prices a lead by what the survey turns up, so the same £36 buys both.
Your numbers
Price the install you actually do, then test the lead.
It opens on a standard 7kW charger. Pick the consumer unit row if most of your surveys end in one, or type in your own average. Set how many quotes it takes you to win one, then enter the lead price you've been offered.
WHAT CAN YOU PAY FOR AN EV CHARGER LEAD?
Pick a job, or type in what yours are worth
Starts on one in three, the figure MyJobQuote tells its own trades to expect. Put in yours.
You can pay up to about
£50
a lead, winning one in 3
- Healthy range, per won job
- £100 to £150
- Which per lead is
- £33 to £50
Put a seller's price in the last box and this will tell you what each won job would cost you.
Treat the 10 to 15 percent line as a rough marker, not a measured benchmark. Count the grant as part of the job value, since you're the one who collects it.
Who sells them
Eight ways to buy charger work, and what each one says it will send.
Installers rarely search for this: "EV charger installation leads" had no measurable UK searches when we checked. The sellers below find you instead, and every row is taken from the seller's own website.
| Seller | Price | Who else gets it | In their words |
|---|---|---|---|
| Leads Do Work | £36 + VAT a home lead, £11 a week | 1 to 3 others, never over 5 | "Not available" for business leads |
| Lead Pronto | From £15 a lead, £130 an appointment | Not committed on the page | "three main models for how we distribute leads" |
| Zapo | £400 to £1,600 + VAT a month | Nobody, it says | "exclusive to your business" |
| Leads Everyday | Not published | Nobody, it says | "never shared with competitors" |
| PromoSEO | From £500 a month, or about 30% of the job | One installer per area | "make good policy for invalid or unqualified leads" |
| MyJobQuote | Credits, price after sign-up | Up to 3 trades quote | "Up to 3 local trades will then be in touch" |
| Renewables Excellence | £49 a month featured listing | One business per city or county | "No Shared Leads, No Bidding Wars" |
| Smart Home Charge | Its rate, not published | You fit its customers | "invoice for one total amount" |
Leads Do Work sells the driveway, not the car park
Its Connect price list has one line for the trade, "Renewable Energy / Electric Vehicle Charger", at £36 plus VAT for a home lead and "Not available" in the business column. The dearest search in this trade is a business one, and it isn't for sale here. Add the £11 it charges every week on Connect and you're £572 plus VAT down over a year with no lead bought.
Its terms put each job in front of 1 to 3 other tradesmen, capped at 5, and say "Contracts can be canceled anytime." Returns are possible and each one is reviewed by hand. The first question to ask a shared lead is whether they rent or own, because that decides the grant before you decide the price.
Lead Pronto won't say who else gets it
"EV charger installation leads start from £15 per lead. That is a guide price", which depends on domestic or commercial and your area, and appointments start from £130. It says "No contract and no notice period - pay as you go". Its own FAQ puts the exclusive-or-shared question and replies that it "has three main models for how we distribute leads". Get the answer in writing before the first invoice. It asks for no accreditation, which puts the question of whether you can claim the grant on you rather than on the seller. Lead Pronto is also the seller the ICO fined, covered further down.
Two that run search ads for one installer
Zapo, formerly Get Work, has a page for this trade and says the leads are "exclusive to your business, using search engine adverts". Launch costs £400 a month plus VAT and puts half of that, £200, into the ads, with 10 leads forecast, and it notes that "volumes vary by sector, location and season". Leads Everyday runs Google Ads for EV installers, "never shared with competitors", with "No commission on any jobs" and no published price.
PromoSEO's cut grows with the job
"Lead packages start at £500 per month", or a cut of each paid job, which it puts at about 30 percent of the value. It gives each area to "one installer" and runs a "make good policy" for invalid leads. A flat fee suits a three-phase job; a share suits a small one. Adfluential offers a similar revenue share "once the job is completed" and publishes no price.
Directories, a network, and one that has shut
MyJobQuote, Bark, MyBuilder and Checkatrade all list EV charger installation. MyJobQuote tells customers "Up to 3 local trades will then be in touch". Bark's credits cost £1.80 each and it doesn't publish how many an EV lead takes. Rated People still lists the category and now says it is part of Checkatrade Group. How those contracts work is in Checkatrade vs MyBuilder vs Bark.
Smart Home Charge takes on approved installers to fit its own customers: "No need to build quotes, complete DNO notification paperwork, or conduct site surveys", travel over 25 miles paid, one invoice a month. It sets the rate, which isn't published. ChargedEV's installer page still ranks for these searches, but its home page says "Chargedev has now ceased operations."
Everything here about Leads Do Work's contract comes from its own published terms and conditions, last read on 25 September 2026. Terms get revised, so check yours against the current version before you act on anything.
Rather have EV charger installation leads that are yours alone?
That's what we do. We don't sell leads. We build the website and run the Google Ads that bring EV charger installation customers straight to you, in an ad account in your name that stays yours if you ever leave.
See pricingBuying the click yourself
The dearest charger click is a business with a car park.
The searches run from £3.03 a click for "ev charger installation cost" to £44.80 for "commercial ev charger installation", the business search no lead seller we read prices at all. To turn a click into a lead we divide by WordStream's 7.33%, an American average for home improvement ads, so read the last column as a rough guide rather than a quote.
| Search | Searches a month | Per click | Per lead |
|---|---|---|---|
| commercial ev charger installation | 260 | £44.80 | £611 |
| ev charger installation for business | 40 | £18.98 | £259 |
| ev charging point installation near me | 30 | £7.68 | £105 |
| ev charger fitting | 260 | £7.22 | £98 |
| electric car charger installation near me | 260 | £6.70 | £91 |
| ev charging point installation | 480 | £6.62 | £90 |
| workplace charging scheme | 590 | £6.53 | £89 |
| car charger installation near me | 390 | £6.51 | £89 |
| ev charger installation | 18,100 | £6.13 | £84 |
| ev charger installers near me | 2,900 | £5.96 | £81 |
| home ev charger installation | 3,600 | £5.75 | £78 |
| ev charger installation near me | 3,600 | £5.22 | £71 |
| ozev grant | 1,900 | £3.89 | £53 |
| ev charger grant | 2,900 | £3.66 | £50 |
| ev charger installation cost | 2,900 | £3.03 | £41 |
Google Ads keyword figures for the UK as of 25 September 2026. Each click price is Google's average from the auction, and a well-run account often pays below it. Searches a month are twelve-month averages, and two owe a lot to one month: "commercial ev charger installation" reached 1,300 in September 2025 and "ev charger installation near me" reached 6,600 in October 2025. "ev charger installation" also stands for several wordings Google counts together, such as "ev charger installer".
At £41 to £611 a lead, your own ads cost more than Leads Do Work's £36 on every search in the table. That's the honest sum. What the extra buys is a driver who rang you and nobody else, and a say in which drivers they are:
- Ask for the parking and the tenure on the form
- Bid on the grant searches for renters and flats
- Keep business searches in their own campaign
- Nobody else was sent the call
- Your card pays Google, with no markup
- The account stays with you
"ozev grant" costs £3.89 a click, about £53 a lead, and 1,900 searches a month. Anyone typing it who owns their house can't claim, so an ad on it should say who qualifies before they ring. How big a budget that needs is worked through in our guide to Google Ads budgets.
Google Local Services Ads
There's no chargepoint category on Google's UK list. "Electricians" is on it, but Google doesn't say whether a charger search shows those listings. How the verification and the pay-per-call billing work is in our Local Services Ads guide.
The grant
The customer applies for the grant. You're the one who gets paid it.
On 1 April 2026 OZEV raised the grant for residents and landlords from £350 to £500 a socket and extended five schemes for a final year, to 31 March 2027. For a renter or flat owner it covers 75% of buying and fitting one socket, up to £500. The eligibility rules need their own off-street space, and rule out anyone who lives in a house they own, anyone who has claimed before, and a new build that had to have a charger by law.
The order changed too. The customer applies online first, and gov.uk says "Customers must not have their chargepoint installed until receiving notification from OZEV that they are eligible for a grant". It estimates up to 10 working days, and OZEV tells the installer at the same time. Fit the charger the day the lead comes in and you've cost the customer up to £500.
Only an authorised installer can claim
Authorisation needs your competent person scheme name and number or ECA membership, and only covers jobs done after the date you're authorised. To keep it, stay in the scheme and make a claim at least every 2 years. Installers must not apply for a grant on the customer's behalf.
The claim comes after the job
You claim with photos of the charger, its serial number, the parking space and the building. The installer guidance says don't charge the customer for the grant ahead of the claim, and give one invoice per application. There's no portal to check a claim's progress.
Landlords, streets and workplaces
Landlords can claim up to 200 sockets. On-street households need a permanent cross-pavement channel and council permission, and you deduct the grant from the invoice. The workplace scheme covers up to 40 sockets, claimed within 180 days of the voucher.
Which leaves the landlord as the one grant customer who can come back with 200 sockets, and the grant as a thing with an end date. In Scotland, Home Energy Scotland's charging grant says it is currently closed. The Part P side of a new charger circuit is covered in our electrician leads guide.
Before the cable goes in
The network hears about every charger, and some it hears about in advance.
The Energy Networks Association's guidance says every charger added to a home has to be reported to the network operator. Where the property's maximum demand, charger included, stays at or under 60A per phase and the supply is known to cope, you fit it and notify within 28 days. Where "There is a looped supply", the capacity is uncertain or an upgrade is certain, you apply first and wait. One form covers chargers and heat pumps alike.
OZEV makes this part of your authorisation: notify the network in writing on every job, keep the evidence, and keep your paperwork 3 years, or it "may be revoked". On a looped supply, a government research report found every network operator saying the customer doesn't pay for standard unlooping, and that timings vary. A lead that says "shared supply with next door" is a job with a wait in it.
The charger has to be smart
The 2021 regulations bar anyone from selling a home charger in Great Britain that doesn't comply, and gov.uk counts giving or leasing one as a sale, so on our reading an installer who supplies the unit is selling it. It must come set to charge outside 8am to 11am and 4pm to 10pm on weekdays, with a random delay of up to 10 minutes by default and up to 30 available. Fines reach £10,000 a charger.
New homes come with a charger
Since 15 June 2022, Approved Document S has made new homes in England with their own parking come with a charger of at least 7kW, unless the connection averages over £3,600 a charger, when cable routes do instead. That's builder work, and it's why a new-build buyer can't claim the grant.
The standards moved this year
OZEV requires BS 7671 and the IET's Code of Practice, now in its fifth edition. The IET says BS 7671:2018+A4:2026 is out and the previous amendment stays valid until 15 October 2026. Check which one your certificates cite.
Through the year
Spring and autumn fill the diary. December cuts it by more than half.
UK searches for "ev charger installation" reached 22,200 a month in October 2025, March 2026 and April 2026, and dropped to 9,900 in December 2025, about 2.2 times lower. Geordie Leads calls this market "consistent and growing". Consistent it isn't, and a year of data can't show growth. Zapo's line that volumes vary by season is nearer the mark.
UK searches for "ev charger installation", by month
Twelve months to August 2026 of UK Google Ads keyword data; Google rounds each month into a band.
The grant made its own spike
"ozev grant" went from 1,900 searches in March 2026 to 3,600 in April, the month it rose to £500. When the scheme closes in March 2027, expect that line to move again.
Spend where the searches are
A flat monthly budget spreads the same money over December's 9,900 searches as over April's 22,200. Weight it to the busy months and keep something running through the quiet ones.
Where the lead came from
A bought lead brings the seller's consent problem with it.
The ICO puts the checking on whoever buys the data: proportionate checks of your own, because a seller's assurance on its own doesn't count. Its November 2025 fine of £30,000 against Lead Pronto, one of the sellers above, was over texts sent on consent that named none of the 18 firms it generated leads for. We found no ICO case naming an EV charger installer.
Before you pay for an EV charger lead, get these from the seller:
- Which website did the driver fill in?
- Does the consent name my business?
- How many other installers got it?
- Do they rent, own a flat, or own a house?
- Is there off-street parking, and a shared supply?
Save the seller's answers next to every lead you pay for. They're what you hand over if the ICO wants to know how you checked.
Which way to go
Sort the grant before the price, and the lead price gets easier.
Buy per lead if
- Most of your jobs are 7kW or bigger
- You can survey within the week
- The seller asks about parking
- You are OZEV authorised
Think twice if
- The seller won't say who else gets it
- Your jobs are mostly 3kW
- A weekly fee runs all year
- You want business work
Run your own if
- You want landlords and car parks
- You want the call to yourself
- You want to aim at grant buyers
- You want the account in your name
A lot of chargers go in alongside something bigger. The solar side is in our solar leads guide, heat pumps and their grant in our heat pump leads guide, and the rest of the electrical work in our electrician leads guide. The same choice across every trade is in our guide to trade leads.
Our sources
Where the numbers in this guide start.
We're not a bystander here. We build websites and run Google Ads for trades, so we'd rather you bought clicks than leads, which is why every seller is quoted from its own website and why the table above shows Leads Do Work beating our own route on price per lead.
We read the sellers' own pages and price lists on 25 September 2026, and pulled the search data from Google Ads for the UK on 25 September 2026. Installed prices come from MyBuilder and Checkatrade. The grant rules are from gov.uk and the government grants service, the network rules from the Energy Networks Association, the smart charging rules from legislation.gov.uk, new-build chargers from Approved Document S, and the standards from the IET.
Questions installers ask
EV charger installation leads, straight answers.
- How much do EV charger installation leads cost in the UK?
- Leads Do Work charges £36 plus VAT for a home EV charger lead, with an £11 weekly fee, and sells no business ones. Lead Pronto quotes from £15 a lead as a guide price. Zapo, formerly Get Work, runs search ads for installers from £400 a month plus VAT, about £40 for each lead it estimates on that plan. PromoSEO's packages start at £500 a month. Bought straight from Google, a click on a charger search costs £3.03 to £44.80.
- Can a homeowner with a driveway get the EV chargepoint grant?
- No. gov.uk says you cannot apply if you live in a house you own, unless it has been converted into flats and you live in one of them. The grant, 75% of the cost up to £500 a socket, is for renters and flat owners with their own off-street space, landlords, households with on-street parking and workplaces, and it runs to 31 March 2027.
- Can I fit the charger before OZEV approves the grant?
- Not if the customer wants the grant. Since 1 April 2026 gov.uk says customers must not have the chargepoint installed until OZEV tells them they are eligible, and it estimates up to 10 working days to assess an application. OZEV tells the installer at the same time. Fit it early and the customer pays the full price.
- How do I become an OZEV authorised installer?
- Apply to OZEV with your company details and your competent person scheme name and number, or your ECA membership. Only installations done after the date you are authorised can be claimed. To keep it you must stay in a scheme and have claimed at least once in the past 2 years.
- Do I have to tell the network operator about every EV charger?
- Yes. Where the property's maximum demand with the charger stays at or under 60A per phase and the supply is known to cope, ENA guidance says to notify the network operator within 28 days of fitting it. A looped supply, an uncertain supply or a certain upgrade means applying first. OZEV can revoke an authorised installer who does not notify and keep the evidence.
- Do the smart charge point rules apply to installers?
- They apply to anyone who sells a home charge point in Great Britain, and in our reading an installer who supplies the unit is selling it. It must come set to charge outside the weekday peaks of 8am to 11am and 4pm to 10pm, with a random delay of up to 10 minutes by default, and the owner must be able to change or override both.
- When do people search for EV charger installation most?
- UK searches for "ev charger installation" reached 22,200 a month in October 2025, March 2026 and April 2026 and fell to 9,900 in December 2025, about 2.2 times lower. Searches for the grant nearly doubled from March to April 2026, the month it went up to £500.
- Is it legal to buy EV charger installation leads?
- Yes, but the ICO expects a business buying marketing data to check it properly, and a seller's word is not enough. In November 2025 it fined Lead Pronto, which sells EV charger leads, £30,000 over texts sent on consent that named none of the firms it generated leads for.
Keep reading
More straight answers for trades.
Charger jobs from drivers who found you, and nobody else.
We build your website and run Google Ads in an account in your own name, pointed at the installs you want: landlords, flats, businesses, or whoever fills your week. See what it costs, then tell us about your business and we'll aim the ads at the chargers you'd rather be fitting.