Last updated 15 October 2026
Customers search Sharps by name more than they search for a fitter near them.
Leads Do Work lists a fitted wardrobe lead at £25 plus VAT and a bedroom supply-and-install lead at £29. Bid on "fitted wardrobes" yourself and you pay £10.88 per click for a share of 27,100 UK searches a month. The near-me version, "fitted wardrobes near me", has 3,600 of them at £13.80.
Then look at the brand names. "sharps bedrooms" on its own gets 8,100 searches a month, 2.25 times the near-me search. Add three more Sharps and Hammonds searches and it comes to 17,700. A small wardrobe firm is selling into a market where the customer often has a showroom brand in mind before they type anything.
Google on 1 October 2026
"fitted wardrobes": Sharps ranked first, Hammonds fourth.
Add "near me" and neither brand made the top ten. Those places went to local makers, one firm's town-by-town pages, and the Checkatrade, Yell and TrustATrader listings. The big search belongs to the brands; the local one is still open. What that means for your ads.
Where we stand
We don't sell fitted wardrobe leads. We help you get your own.
This guide is the honest version of what buying fitted wardrobe leads costs, and who else gets them. What we do instead is build fitted wardrobe firms a website that turns visits into calls, and run Google Ads in an account in your own name, so every lead that comes in is a customer who found you, and nobody else was sold it.
What one lead is worth
A £1,100 wardrobe and an £8,550 walk-in cost the same £25.
Leads Do Work's price list has one row for wardrobes, "Bedroom | Fitted Wardrobe", and another for a whole bedroom supplied and fitted. Nothing on the lead price changes with the size of the room. A wardrobe a carpenter builds into one wall and a walk-in dressing room worth about 8 times as much both come in at £25.
The table works each job at the middle of its published price, winning one quote in 3. The last column is the same job found through your own ad on "fitted wardrobes near me", at about £188 a lead.
| Job | Typical UK price | Leads Do Work, £25 a lead | Own ad, about £188 a lead |
|---|---|---|---|
| Fitted wardrobe built by a carpenter | £800 to £1,400 | £75 a win, 7% of the job | £565 a win, 51% of the job |
| Basic fitted wardrobe | £1,000 to £2,000 | £75 a win, 5% of the job | £565 a win, 38% of the job |
| 3-door fitted wardrobe, hinged | £2,500 to £4,000 | £75 a win, 2% of the job | £565 a win, 17% of the job |
| 3-door fitted wardrobe, sliding | £2,800 to £4,600 | £75 a win, 2% of the job | £565 a win, 15% of the job |
| Mid-range fitted wardrobe | £3,000 to £5,000 | £75 a win, 2% of the job | £565 a win, 14% of the job |
| Walk-in wardrobe | £5,600 to £11,500 | £75 a win, 0.9% of the job | £565 a win, 7% of the job |
Prices from Checkatrade's carpentry guide (May 2026), fitted wardrobe guide (November 2024) and walk-in guide (May 2024), and MyBuilder's fitted wardrobe guide (June 2026). Winning one quote in 3 is MyJobQuote's figure for its own trades; nobody publishes one for wardrobe firms. Lead prices are before VAT.
As a rough rule, winning a job should cost about 10 to 15 percent of what it pays. A £25 lead lands well under that on every row, at £75 a win. Your own near-me ad blows through it on the carpenter-built wardrobe at 51%, sits just above it on a 3-door at 17%, reaches 14% on a mid-range job and drops to 7% on a walk-in. On price alone, the bought lead wins. What it doesn't give you is the customer to yourself.
If most of your jobs are under £2,000
Single wardrobes built into an alcove are carpentry work in all but name, and they share a market with doors, shelves and stairs. Our carpentry leads guide covers that end, including the cancellation rules on work quoted in the customer's home.
If you fit kitchens as well
If your firm fits kitchens from the same van, that side has its own sellers and its own prices, set out in our kitchen leads guide.
Your numbers
Put in your own close rate and see what a wardrobe lead is worth.
Pick the kind of wardrobe you fit most, change how many design visits you turn into orders, then try a seller's price per lead. It starts on a hinged 3-door. Move to the walk-in to see why the big rooms carry a dear lead and the small ones don't.
WHAT CAN YOU PAY FOR A FITTED WARDROBE LEAD?
Pick a job, or type in what yours are worth
Starts on one in three, the figure MyJobQuote tells its own trades to expect. Put in yours.
You can pay up to about
£163
a lead, winning one in 3
- Healthy range, per won job
- £325 to £488
- Which per lead is
- £108 to £163
Put a seller's price in the last box and this will tell you what each won job would cost you.
That 10 to 15 percent band is a rough guide we use, not a measured figure.
Who sells them
One seller prices a wardrobe lead. The rest list you or sell joinery instead.
We looked for a firm selling fitted wardrobe leads by name and found one price list. The others below either put wardrobe firms in a directory or sell carpentry and joinery leads that include the odd fitted bedroom. "Not stated" means the firm's own pages don't say.
| Seller | Price | Who else gets the lead | How wardrobes appear |
|---|---|---|---|
| Leads Do Work | £25 a lead + VAT, £11 a week | 1 to 3 others, 5 at most | "Bedroom | Fitted Wardrobe" |
| MyJobQuote | Per lead, not published | Up to 3 tradesmen | "Installing fitted bedroom furniture" |
| Bark | Credits, VAT on top | Up to 5 professionals | "Fitted Wardrobe Installers" |
| Checkatrade | £30 a month, lead plans from £59 | Not stated | "Fitted Wardrobes" category |
| TrustATrader | Yearly, in advance, not published | Not stated | "Fitted Wardrobe Companies" |
| Zapo (formerly Get Work) | From £400 a month + VAT | Nobody | Joinery page only |
Leads Do Work: homeowners only, and up to five firms per job
Its Connect price list carries two bedroom rows: £25 for a fitted wardrobe and £29 for a bedroom "Supply & Install", with "Not available" against both for business customers. On top comes an £11 weekly fee. Its terms put 1 to 3 other firms on each job, and no more than 5. A refund request is "manually reviewed". Its wardrobe and bedroom lead pages redirect to its general list, so there is no public feed of wardrobe jobs to look at before you pay.
MyJobQuote and Zapo treat wardrobes as joinery
MyJobQuote has no wardrobe category of its own. "Installing fitted bedroom furniture" sits in its list of carpentry jobs, and up to 3 tradesmen can take each lead. Zapo has a joinery page and nothing for wardrobes or bedrooms; its cheapest plan forecasts 10 leads for £400 a month, about £40 each before VAT, from search ads it buys in the auction you could bid in yourself.
Bark, Checkatrade and TrustATrader list you next to rivals
Bark tells a customer it will "send you a list of Fitted Wardrobe Installers to review". Its credits last 3 months and up to 5 professionals can answer one request. Checkatrade showed a "Fitted Wardrobes" search for Isleworth with 14 firms on it, and TrustATrader runs a "Fitted Wardrobe Companies" category whose membership is paid a year in advance. What a customer comparing several quotes does to your price is in the shared-lead trap.
Everything here about Leads Do Work's contract comes from its own published terms and conditions, last read on 1 October 2026. Terms get revised, so check yours against the current version before you act on anything.
Rather have fitted wardrobe leads that are yours alone?
That's what we do. We don't sell leads. We build the website and run the Google Ads that bring customers straight to you, in an ad account in your name that stays yours if you ever leave.
See pricingWant to know how many people near you search Google for what you do each month? Message us your town and we'll send you the real numbers.
Check my areaAgainst the showroom brands
The brands own the big search. The near-me search is still for grabs.
Four searches for two brands add up to 17,700 a month, about 4.9 times "fitted wardrobes near me". Those people have picked a name before they started.
| Brand search | Searches a month | Per click |
|---|---|---|
| sharps bedrooms | 8,100 | £11.79 |
| hammonds wardrobes | 4,400 | £15.00 |
| sharps wardrobes | 3,600 | £10.87 |
| hammonds fitted bedrooms | 1,600 | £12.51 |
| fitted wardrobes near me | 3,600 | £13.80 |
Google Ads data for the UK, pulled 1 October 2026. Plain "sharps" and "hammonds" are left out because both words mean other things.
What the customer was offered before you knocked
Sharps's design visit page sets out its sale. A designer comes to the house, takes measurements, shows samples and draws "a detailed 3D illustration of your ideas free of charge", then leaves a quote. A surveyor re-measures, the furniture is made to order at its facility in the UK, and it comes with a 15-year product and installation guarantee. The same page, on 1 October 2026, carried:
- Half price on orders of £2,000 or more
- "Plus We'll Pay the VAT"
- "Hurry ends midnight"
- Christmas fitting: order by 21 November 2026
- Finance, as an FCA-authorised credit broker
You won't beat half price off a list price you don't have. What a small firm can put on its website and in its ads is the thing a national chain can't: if the person who measures is the person who fits, say so, and if your price is simply your price rather than half of a list price, say that too. We couldn't read Hammonds's site on the day, so we say nothing about its offers. When an interior designer has drawn up the bedroom before you're called, read interior designer leads for how they find the client you end up fitting for.
Can you bid on their name?
Google's trademarks policy says that, even after a complaint, it "will not restrict: Using trademarks as keywords". It will restrict a trademark "in an ad from a direct competitor". So an ad of yours can show when someone types "sharps wardrobes", at £10.87 a click, but Sharps's name can't appear in what it says. That is Google's policy; it says it also follows local trademark law, which we haven't tested for you. Whether it pays is a separate question: that searcher asked for one firm by name, and you are the second choice on the page.
Buying the click yourself
Bid where the customer types a place, and leave the head term to the showroom chains.
Nobody searches for the seller side. "fitted wardrobe leads" and 9 other ways of asking for wardrobe or bedroom leads returned no searches and no click price at all. The money is on the customer's side. "fitted wardrobe companies" is the dearest at £19.08 a click, then "bespoke fitted wardrobes" at £16.92. "alcove wardrobes" is the cheapest at £3.23. For the per-lead column we use WordStream's conversion rate for home improvement search ads, 7.33%. It is US data, so treat it as a rough guide.
| Search | Searches a month | Per click | Per lead |
|---|---|---|---|
| fitted wardrobe companies | 590 | £19.08 | £260 |
| bespoke fitted wardrobes | 1,000 | £16.92 | £231 |
| bespoke wardrobes | 2,400 | £15.08 | £206 |
| built in wardrobes near me | 720 | £14.17 | £193 |
| fitted wardrobes near me | 3,600 | £13.80 | £188 |
| wardrobe installation | 260 | £13.34 | £182 |
| bespoke bedroom furniture | 720 | £12.25 | £167 |
| fitted bedrooms near me | 1,300 | £11.60 | £158 |
| fitted bedroom furniture | 3,600 | £11.19 | £153 |
| fitted bedrooms | 2,400 | £11.15 | £152 |
| fitted wardrobes | 27,100 | £10.88 | £148 |
| made to measure wardrobes | 2,400 | £10.15 | £138 |
| built in wardrobes | 22,200 | £9.30 | £127 |
| alcove wardrobes | 880 | £3.23 | £44 |
Google Ads data for the UK, pulled 1 October 2026. Click prices are what advertisers bid, so the price you pay will sit near these rather than on them.
"fitted wardrobes" is where the volume is, 27,100 a month at about £148 a lead, and it is the search Sharps and Hammonds rank for anyway. The near-me searches cost more per click and far less in wasted reach, because the person typing them wants somebody local. "fitted wardrobes near me" works out at about £188 a lead. Across the table your own leads run from £44 to £260, every one dearer than a £25 bought lead. You pay that for a lead nobody else was sold, and for control over which jobs you pay to hear about:
- Bid on walk-ins and full bedrooms
- Run the ads around your own towns
- Pause in the summer dip
- Your name on the ad, not a list
- Clicks paid straight to Google
- An ad account you keep if you leave
How a wardrobe firm should set up a first campaign, from match types to the budget, is in the Google Ads guide for tradesmen, and picking a monthly figure in how much to spend on Google Ads.
Selling in the bedroom
Offer finance at the customer's house and the FCA wants full permission.
The design visit is how the national brands sell, and copying their script brings their rules with it. Sharps's footer names its FCA firm reference, 710897, and says it acts "as a credit broker, not a lender". Three rules apply to a small firm doing the same at a customer's kitchen table.
Interest-free credit needs FCA permission
The FCA only lets a firm use Limited Permission if it does not sell "whilst physically present in a customer's home". Sell there and you are a domestic premises supplier on Full Permission, or an appointed representative of a firm that has it.
"Ends midnight" has to be true
Schedule 20 of the Digital Markets, Competition and Consumers Act 2024 bans "Falsely stating that a product will only be available for a limited time" to get an immediate decision. If the deadline moves every night, it isn't one.
Leave when you're asked to
The same schedule bans "Creating the impression that the consumer cannot leave the premises until a contract is formed" and ignoring a request to leave the customer's home. A design visit that runs past the point they want you gone is the wrong side of it.
How a conservatory firm handles the same finance and doorstep rules is in our conservatory leads guide. Quotes agreed at home also carry a cancellation right, which the carpentry guide works through for made-to-measure wardrobes.
Through the year
Wardrobe searches peak in September and January, and go quiet in summer.
In September and January, 40,500 UK searches a month went to "fitted wardrobes". By May, June and July that was down to 22,200, so the busiest month had about 1.8 times the searches of the quietest. The near-me search follows the same shape.
UK searches for "fitted wardrobes", by month
September 2025 to August 2026. Google Ads keyword data, rounded bands.
January belongs to the brands
"sharps bedrooms" jumped to 14,800 searches in January, its highest month by far. If you can only afford one push in the year, the weeks after Christmas are when the most people are looking.
The Christmas order date sets autumn
Sharps gave 21 November 2026 as its last order date for fitting before Christmas. If your own lead time is shorter, say so in October and November: it's a real date the customer is working to.
Where the lead came from
A bought lead is somebody's data. Check how it was collected first.
If a seller swears the bedroom customer agreed to hear from you, that promise alone won't satisfy the ICO. Whoever buys marketing data is expected to run proportionate checks of their own. Consent from a third party goes stale after about six months, and for texts and emails it has to name you. Recent fines in home improvement are listed in the roofing leads guide.
Ask a wardrobe lead seller:
- Which site did the customer fill in?
- Is my firm named in the consent?
- How many wardrobe firms get it?
- Full bedroom, one wardrobe or doors?
- How old is the request?
Keep the seller's answers on file next to each lead you pay for.
Which way to go
Cheap bought leads for the diary, your own ads for the big rooms.
Buy per lead if
- You fit mid-range wardrobes
- £25 is small next to £3,250
- You can visit within a day
- You win when quotes are compared
Think twice if
- Your edge is design, not price
- Up to 5 firms get the call
- No sample leads to look at
- You sell on finance at home
Run your own if
- You want walk-ins and bedrooms
- You cover a set of towns
- You want the customer alone
- The ad account stays yours
The national brands will keep winning the people who already want them. The rest are typing a town, and that customer is worth finding yourself rather than sharing. Fit kitchens as well as bedrooms? That market has its own entry in our guide to trade leads. Weighing a directory listing first? Read is Checkatrade worth it.
Our sources
Where every wardrobe figure on this page came from.
We build websites and run Google Ads for trades, so read this knowing we have a side. It's why the sellers are quoted in their own words, and why the first table shows a bought lead coming out cheaper than one from your own ad.
Seller pages and prices are quoted from each firm's own website, read on 1 October 2026, and the UK search, click and ranking data was pulled from Google the same day. Job prices are from Checkatrade's carpentry, fitted wardrobe and walk-in wardrobe guides and MyBuilder's fitted wardrobe guide. The brand offer is from Sharps's own design visit page, the keyword position from Google's trademarks policy, and the rules from the FCA, legislation.gov.uk and the ICO.
Questions wardrobe firms ask
Fitted wardrobe leads, answered.
- How much do fitted wardrobe leads cost in the UK?
- Leads Do Work lists a fitted wardrobe lead at £25 and a bedroom supply-and-install lead at £29, both from homeowners, plus VAT and an £11 weekly fee. Bark, Checkatrade and TrustATrader list fitted wardrobe firms without printing a per-lead price for the trade. A click on your own fitted wardrobe ad costs £3.23 to £19.08.
- Are fitted wardrobe leads exclusive?
- Not the ones with a published price. Leads Do Work's terms say 1 to 3 other firms usually compete for the same job, never more than 5. MyJobQuote lets up to 3 tradesmen accept each lead, and Bark says up to 5 professionals respond to one.
- Can I bid on Sharps or Hammonds as a keyword?
- Google's trademarks policy says it will not restrict trademarks used as keywords, even when the owner complains. It will restrict a direct competitor using the trademark in the ad itself. So you can bid on a search like "sharps wardrobes", but the brand name must stay out of your ad text. That is Google's policy, not a ruling on trademark law.
- Do I need FCA permission to offer finance on fitted wardrobes?
- If you introduce customers to a lender, yes, and where you agree the sale matters. The FCA says a firm that sells in the customer's home is a domestic premises supplier and needs Full Permission rather than the lighter Limited Permission. The other route is to become an appointed representative of an authorised firm.
- Can I run a "half price, ends midnight" offer like the big brands?
- Only if it is true. Schedule 20 of the Digital Markets, Competition and Consumers Act 2024 bans falsely saying a price or product is only available for a limited time to push an immediate decision. The same list bans making a customer feel they cannot leave until they sign, and ignoring a request to leave their home.
- When do people search for fitted wardrobes most?
- Over the last 12 months UK searches for "fitted wardrobes" peaked in September and January at 40,500 a month and were lowest in May, June and July at 22,200, about 1.8 times apart. Searches for "sharps bedrooms" peaked in January.
- What should I ask a fitted wardrobe lead seller?
- Where the customer filled in their details, whether the consent names your business, how many other firms get the same lead, and whether the job is a full fitted bedroom or a pair of replacement doors. The ICO says a buyer must make its own checks rather than accept the seller's word.
Keep reading
More straight answers for trades.
Walk-ins and full bedrooms, from customers in your towns who found you.
We build your website and run Google Ads from an account in your own name, aimed at the near-me searches and the bigger rooms rather than the national names. See what it costs, then tell us about your business and we'll build the campaign around the towns you fit in.