Last updated 25 September 2026
A conservatory lead never says whether the new roof needs building control.
Leads.work charges £49 plus VAT for a uPVC conservatory lead and £36 for a solid roof one, with an £11 weekly fee on top. Lead Pronto sells conservatory roof leads from £30 and booked appointments from £130. Buy the click yourself and a homeowner's conservatory search costs £3.17 to £20.07 in Google Ads.
On a job worth ten thousand pounds or more, none of those prices decides much. What does is who else got the lead, whether the frames will carry the roof the homeowner has picked, and what you're allowed to say and sign at their kitchen table. Most of that isn't on the lead.
A seller's own FAQ, word for word
"What the existing roof is made of is not captured at enquiry."
That's Lead Pronto, on its conservatory roof leads. The same FAQ says those leads "are shared between a small number of installers". So you can be one of several firms ringing about a roof nobody has described yet. Who shares, and who doesn't.
Where we stand
We don't sell conservatory leads. We help you get your own.
This guide is the honest version of what buying conservatory leads costs, and who else gets them. What we do instead is build conservatory and orangery installers a website that turns visits into calls, and run Google Ads in an account in your own name, so every lead that comes in is a customer who found you, and nobody else was sold it.
What the lead is worth
At these job prices, the lead is the cheapest line on the quote.
Checkatrade puts a uPVC lean-to at £9,000 to £11,500 and a tiled replacement roof at £7,875 to £15,188, depending on size. The table sets Lead Pronto's £30 roof lead and Leads.work's £49 conservatory lead against each job, winning one quote in 3.
| Job | Typical UK price | Lead Pronto roof lead, £30 | Leads.work lead, £49 |
|---|---|---|---|
| uPVC lean-to conservatory | £9,000 to £11,500 | £90 a win, under 1% of it | £147 a win, 1.4% of it |
| Tiled replacement roof, 3 x 3.5m to 4.5 x 4.5m | £7,875 to £15,188 | £90 a win, under 1% of it | £147 a win, 1.3% of it |
| uPVC Victorian conservatory | £12,000 to £13,500 | £90 a win, under 1% of it | £147 a win, 1.2% of it |
| Wooden Victorian conservatory | £16,000 to £17,500 | £90 a win, under 1% of it | £147 a win, under 1% of it |
| A 16m² orangery | £30,000 to £35,000 | £90 a win, under 1% of it | £147 a win, under 1% of it |
Lean-to: Checkatrade cost guide, Jun 2026. Tiled roof: Checkatrade cost guide, Mar 2026. Victorian: Checkatrade cost guide, Jun 2026. Timber Victorian: Checkatrade cost guide, Jun 2026. Orangery: Checkatrade cost guide, Mar 2026. Each range is worked at its middle. The one-in-3 win rate is MyJobQuote's figure for its own trades. Both lead prices exclude VAT.
A common rule of thumb says a won customer should cost 10 to 15 percent of what the job is worth. On a lean-to, a £49 lead uses 1.4%. On a £30,000 to £35,000 orangery it barely registers. You could pay many times these prices and still sit inside the band, which is why the sellers compete on sharing, screening and appointments rather than on the lead price.
The seller's own sums favour the appointment
Lead Pronto says 20% of its roof leads turn into appointments. At £30 a lead, that's about £150 of leads for every appointment you book yourself, against £130 for one it books for you. It says 82% of its bookings are attended, which puts a sit at about £159.
A win rate from the people selling it
myconservatoryroof.co.uk tells installers its members win "1 in 4 to 1 in 5", for a cost of sale under 10%. That's its own research, on leads it sends to as many as 4 companies. Try both rates in the calculator below.
Your numbers
Pick the job, set your close rate, then test the offer.
It opens on a tiled replacement roof. Switch to a lean-to or an orangery, or type in what your average order is really worth. Then put in how many quotes you give per sale and the price a seller has quoted you.
WHAT CAN YOU PAY FOR A CONSERVATORY LEAD?
Pick a job, or type in what yours are worth
Starts on one in three, the figure MyJobQuote tells its own trades to expect. Put in yours.
You can pay up to about
£577
a lead, winning one in 3
- Healthy range, per won job
- £1,153 to £1,730
- Which per lead is
- £384 to £577
Put a seller's price in the last box and this will tell you what each won job would cost you.
The verdict leans on an industry rule of thumb, so check it against your own margins before you trust it.
Who sells them
Who sells conservatory leads, and who else gets the same call.
Each row is what the seller publishes about itself. Read the sharing rule for the product you'd buy, because at least one seller writes a different one for roofs than for windows.
| Seller | Price | Who else gets it | In their words |
|---|---|---|---|
| Lead Pronto | Roof leads from £30, appointments from £130, + VAT | A small number of installers | "never double-sold without your knowledge" |
| Leads.work | £36 to £49 + VAT a lead, £11 a week | Usually 1 to 3 others, 5 at most | "sent to Connect accounts first" |
| myconservatoryroof.co.uk | Per lead or weekly fee, not published | Up to 4 companies | "no more than 4 companies" |
| Leads 2 Trade | By phone only | From none to 3 others, by tier | "supplied with an LABC certificate" |
| Watts Marketing | Not published | Nobody, it says | "never to a second or third" |
| Leads Everyday | Not published | Nobody, it says | "never shared with competitors" |
| Zapo | From £400 a month | Nobody: ads run for you | "It uses search engine adverts" |
Lead Pronto: one rule for windows, another for roofs
Its window and door leads are "sold to a single installer and never resold", as our double glazing leads guide sets out. Its conservatory roof leads "are shared between a small number of installers". Only leads from a campaign run under your own brand are "exclusive to you by definition", and that's a separate service, charged at "A typical fee of 25% of the ad spend we manage".
The form makes the homeowner say whether it's a new conservatory or a replacement roof, and pick glass, tiled, solid or unsure. It doesn't record the roof they have now; its appointments team asks that on the qualifying call. It says "Most enquiries are replacements", the leads come from Google, Facebook, TikTok and Instagram, and revenue share is available on conservatories.
Leads.work, and the price sites that feed it
Leads.work is the only seller we found printing a conservatory price list: £49 plus VAT for a uPVC supply and fit, £49 for an orangery, £36 for a solid roof and £25 for a repair, before the £11 weekly fee. It lists the sites its leads come from, among them getconservatoryprices.co.uk, myconservatoryprices.co.uk and myconservatoryroof.co.uk. A homeowner who fills in a "conservatory prices" form there is making a lead for sale.
myconservatoryroof.co.uk runs a sign-up page for trades, where it matches each lead "with no more than 4 companies". The public lead list shows what arrives. On 22 September 2026 a Sheffield lead read "Interested in payment options", new build, "Style of conservatory: Unsure". A solid roof lead that day gave the type as "Other / Unsure".
Leads 2 Trade wants an LABC certificate and a guarantee
It says it has generated over 100,000 conservatory and orangery leads a year since 2006, sold in tiers from one installer to "up to 4 times", prices by phone. To take its roof leads, the system you fit must be "supplied with an LABC certificate" and you must give customers an insurance backed guarantee. Its window installers need FENSA or similar, a rule it says "excludes conservatories". The roof criterion only makes sense next to the building control question below.
Watts screens for the sale a roof needs
Watts sells booked roof appointments, "one company per household", and publishes no price. Its screen reads like a surveyor's checklist: an original polycarbonate or glass roof, a base, dwarf wall and frames "sound enough to carry a replacement roof", not listed or in a conservation area, every decision maker present, and "no Bad Credit, CCJ's, IVA's or Debt Management". It screens out people "who just want a leak fixed", and says of the frames check, "It's not a structural survey and we don't present it as one."
Four more that say the lead is yours alone
Leads Everyday, BuildBright, WiiZARD and Zapo all say their conservatory leads go to one firm only. Leads Everyday and Zapo get them from Google Ads, sent to a website they build for you, and Zapo starts at £400 a month. AceLeads marks every lead as a new conservatory, an orangery or a replacement roof, because they're "different jobs at very different prices". None of them prints a per-lead price.
If you want to see what sharing does to the sums, it's worked through in the shared-lead trap.
Everything here about Lead Pronto's contract comes from its own published terms and conditions, last read on 24 September 2026. Terms get revised, so check yours against the current version before you act on anything.
Rather have conservatory leads that are yours alone?
That's what we do. We don't sell leads. We build the website and run the Google Ads that bring conservatory customers straight to you, in an ad account in your name that stays yours if you ever leave.
See pricingBuying the click yourself
Sellers bid more for you than you'd pay for a homeowner.
Installers looking for a seller type "conservatory leads" about 20 times a month. Google reports no average click price for it, but advertisers bid up to £48.22 to sit at the top of the page, more than twice the dearest homeowner search below. Those run from £3.17 for "lean to conservatory" to £20.07 for "conservatory companies". To turn a click into a lead we divide by WordStream's 7.33% conversion rate for home improvement searches. It's measured on American campaigns, so read the result as a rough guide.
| Search | Searches a month | Per click | Per lead |
|---|---|---|---|
| conservatory companies | 260 | £20.07 | £274 |
| conservatory companies near me | 720 | £15.87 | £217 |
| conservatory roof conversion | 880 | £14.57 | £199 |
| conservatory roof replacement | 9,900 | £14.34 | £196 |
| conservatory installers near me | 320 | £13.88 | £189 |
| conservatory builders near me | 390 | £13.73 | £187 |
| conservatory replacement | 720 | £12.51 | £171 |
| conservatory roof insulation | 1,900 | £10.58 | £144 |
| conservatory near me | 2,400 | £10.39 | £142 |
| orangery near me | 720 | £8.96 | £122 |
| solid conservatory roof | 2,900 | £7.52 | £103 |
| orangery extension | 5,400 | £5.67 | £77 |
| conservatory repairs | 1,300 | £4.51 | £62 |
| lean to conservatory | 5,400 | £3.17 | £43 |
UK Google Ads data, pulled 24 September 2026. Click prices are Google's bid-based estimates, and plenty of advertisers pay less. Monthly searches are twelve-month averages, and September 2025 pushed two of them up: "conservatory roof conversion" hit 2,400 in September 2025 and "solid conservatory roof" hit 8,100 in September 2025.
Worked that way, a lead from your own ads runs £43 to £274. Only "lean to conservatory" comes in under Leads.work's £49, and we won't pretend otherwise. On a five-figure job the gap is small, and the higher price buys you this:
- The homeowner searched for you
- Nobody else was sold the call
- Roof words in your ad, so they self-select
- Skip repairs, bid on replacements
- Pay Google direct, no markup
- The account stays yours
"conservatory roof replacement" is the big one, 9,900 searches a month at £14.34 a click, about £196 a lead. Google's UK Local Services Ads list has no conservatory category, so search ads are the route. What to spend each month is covered in how much to spend on Google Ads.
Building control and planning
Swap a glass roof for a solid one and the exemption can go with it.
The Building Regulations exempt a conservatory added at ground level with a floor area of 30 square metres or less, as long as its glazing meets the safety glazing rules. The government's circular letter of 30 July 2013 adds that it has to stay thermally separated from the house, and the house heating mustn't be extended into it. It describes a conservatory as an extension where "a significant proportion of the walls and roof are glazed".
Then comes the line that matters to a roof installer. If "the amount of glazing to the walls or roof significantly reduced", the circular says, "the exemption may no longer apply", and that call belongs to building control, case by case. Once it goes, the new roof has to meet the regulations and the conservatory must be no worse than before. LABC, the local authority building control body, puts it plainly to homeowners: replace a translucent roof with a solid one and "you'll need to submit a building regulations application".
What the inspector looks at
LABC says building control will inspect the existing conservatory to check it can take the extra load. It names weak foundations and door supports without steel inserts as the usual problems, and says the roofing firm's surveyor should have checked both first.
Knock through, and it's an extension
Take out the wall or doors between house and conservatory, or run the central heating into it, and the exemption can go. The Planning Portal adds that any new structural opening between the two needs approval, even when the conservatory itself is exempt.
No FENSA certificate to offer
FENSA says a conservatory "falls outside the scope of the FENSA competent persons scheme". A conservatory that needs building regulations goes to local building control instead. Replacement windows and doors are a different matter, covered in our double glazing leads guide.
Planning: the same rules as an extension
The Planning Portal treats a conservatory like any other extension under permitted development, for houses only, not flats. A single-storey rear one can reach 4 metres past the original rear wall on a detached house and 3 metres on others, up to 4 metres high, and extensions can't cover more than half the land around the original house. Prior approval stretches the depth to 8 and 6 metres, but not on designated land, which includes conservation areas and National Parks, and there every side extension needs planning permission. Watts screens out listed homes and conservation areas for the same reason.
AceLeads, one of the sellers, describes an orangery as "a masonry job", priced closer to a small extension and "usually sitting under building regulations rather than beside them". Once the job is an extension, the leads and the rules are the ones in our builder leads guide. Everything here is for England; Wales, Scotland and Northern Ireland run their own.
Selling at the kitchen table
Sign the order in their home and three sets of rules sit with you.
The appointment sellers build for a sale made in one visit: every decision maker present, credit checked, ready within six months. That's the sale the law watches most closely, and none of the seller pages we read mentions it.
The deposit goes back if they cancel
A contract made in the customer's home can be cancelled within 14 days without a reason, and you must refund "all payments", deposit included, within 14 days of hearing. Skip the written cancellation notice and the period runs up to 12 months longer, and leaving it out is an offence. Want to start inside the 14 days? The customer has to ask on paper or email.
The "today only" price is banned outright
Since 6 April 2025, the Digital Markets, Competition and Consumers Act has banned "Falsely stating that a product will only be available ... on particular terms for a limited time, in order to elicit an immediate decision". The same list bans making a customer feel they can't leave until they sign, and ignoring a request to leave their home.
Finance in the home needs the right FCA permission
Introduce a customer to a lender and you're credit broking. The FCA lists selling in the customer's home, as a "domestic premises supplier", among the common reasons firms apply for Limited Permission by mistake. Those firms need Full Permission, or can work as an appointed representative of an authorised firm.
Finance shows up on the leads themselves. That Sheffield lead was "Interested in payment options", Watts screens every roof appointment for bad credit, and it lists "FCA Regulated" among the standards behind its work. A customer who signs a credit agreement also gets 14 days to withdraw from it, separate from cancelling the conservatory.
One exception gets talked about: the regulations don't let customers cancel "goods that are made to the consumer's specifications". They don't say whether a made-to-measure conservatory counts, so don't build your terms on it. Give the notice, hold off ordering the frames until the 14 days are up, and you lose nothing either way.
Through the year
The complaint is about July. The searches come in September and January.
Watts says its homeowners know the room is "too cold in January and too hot in July". UK searches for "conservatory near me" peaked at 3,600 a month in September 2025 and January 2026, fell to 1,600 in December 2025, about 2.3 times lower, and sat at 1,900 in July. The searches peak as the summer ends and again after Christmas, so that's when your ads and your surveyors need to be ready. Roof blinds for the finished room are a separate sale with their own sellers, set out in our blinds leads guide.
UK searches for "conservatory near me", by month
September 2025 to August 2026. Google Ads keyword data, rounded bands.
Roof searches follow the same line
"conservatory roof replacement" hit 14,800 in September 2025 and 12,100 in January 2026, against 6,600 in December 2025. A campaign that only runs in the summer misses both peaks.
Leaks arrive in autumn
"conservatory repairs" ran at 2,400 a month from September to November 2025 and dropped to 720 in the spring and summer. Watts screens those callers out. If you're running your own ads, a repair can be the first visit that leads to a new roof.
Where the lead came from
Before you pay, find out which form the homeowner filled in.
The Information Commissioner's Office expects a business buying marketing data to make proportionate checks of its own, and a seller's word doesn't count as one. Lead Pronto was itself fined £30,000 by the ICO in November 2025, over texts whose consent named none of the 18 firms buying its leads.
This trade has its own entry on the ICO's penalties register: Coastal Windows & Conservatories, fined £40,000 in 2024 for over 18,000 unwanted marketing calls. It's one of eight glazing firms listed there, all set out in our double glazing leads guide.
Before paying for conservatory leads or appointments, ask the seller:
- Which site did the homeowner fill in?
- Does the consent name my firm?
- How many other installers get it?
- What roof is on it now?
- Can I send back a leak-only job?
Note the seller's answers on every lead you pay for. That note is what shows the ICO you checked.
Which way to go
Buy the sit, check the roof, and get the finance paperwork right.
Buy appointments if
- Your closers have empty diaries
- The seller sells each sit once
- You can price a roof on the day
- Your finance permission is sorted
Think twice if
- Roof leads go to several firms
- The lead says style unsure
- A weekly fee runs all year
- You can't check the frames first
Run your own if
- You want the call to yourself
- You want September and January
- You want replacements, not leaks
- Your account, kept if you leave
Plenty of installers buy appointments to keep the surveyors busy through the peaks and run their own ads the rest of the year. Tiled and slate roofs on houses sit in our roofing leads guide, and the same choice across every trade is in our guide to trade leads.
Our sources
The pages behind every number here.
Our business is building websites and running Google Ads for trades, which gives us a side. That's why each seller is quoted in its own words, and why this guide shows that your own ads cost more per lead than a Leads.work lead.
We read each seller's own pages and price list on 24 September 2026. Search volumes and click prices are UK Google Ads data from 24 September 2026. Job prices are from Checkatrade's conservatory, roof replacement and orangery cost guides. The building rules come from the Building Regulations 2010, the 2013 circular letter, LABC and the Planning Portal. The selling rules come from the Consumer Contracts Regulations, the DMCC Act 2024, the FCA and the Consumer Credit Act.
Questions installers ask
Conservatory leads, question by question.
- How much do conservatory leads cost in the UK?
- Leads.work publishes a price list: £49 plus VAT for a uPVC conservatory lead, £36 for a solid roof, £49 for an orangery and £25 for a repair, with an £11 weekly fee. Lead Pronto sells conservatory roof leads from £30 and booked appointments from £130. Watts, Leads 2 Trade and most of the rest ask you to call. A homeowner's click on a conservatory search costs £3.17 to £20.07 in Google Ads.
- Are conservatory roof leads shared with other installers?
- Often, yes. Lead Pronto says its roof leads "are shared between a small number of installers", though it sells its window leads to one installer only. Leads.work says 1 to 3 others usually compete for a job and never more than 5, and myconservatoryroof.co.uk sends each lead to up to 4 companies. Watts sells each roof appointment to one company.
- Is a booked conservatory appointment better value than a lead?
- On Lead Pronto's own figures, it can be. It says 20% of its roof leads become appointments, so £30 leads work out at about £150 per appointment, while it sells booked appointments from £130. It also says 82% of those are attended, about £159 for each one that happens.
- Does a solid conservatory roof need building regulations approval?
- LABC, the local authority building control body, tells homeowners that swapping a translucent roof for a solid one needs a building regulations application. The government's 2013 circular on conservatories says the exemption may no longer apply once the glazing to the roof is significantly reduced, and that the decision is building control's. Building control will want to know the frames and foundations can carry the new roof.
- Do I need FCA permission to offer finance on a conservatory?
- If you introduce customers to a lender, you are credit broking, which the FCA authorises. Its guidance says a firm that sells in the customer's home is a "domestic premises supplier", and lists that among the common reasons firms apply for Limited Permission by mistake. The other route it describes is acting as an appointed representative of an authorised firm. Check with the FCA before you offer finance.
- What happens to the deposit if a customer cancels a conservatory order signed at home?
- A contract signed in the customer's home can be cancelled within 14 days under the Consumer Contracts Regulations, and you must refund every payment, deposit included, within 14 days of being told. Leave out the written cancellation notice and the period runs up to 12 months longer. A finance agreement has its own 14-day right to withdraw.
- When do homeowners search for conservatories?
- UK searches for "conservatory near me" peaked in September 2025 and January 2026 at 3,600 a month and fell to 1,600 in December 2025, about 2.3 times. July had 1,900. Searches for "conservatory roof replacement" followed the same shape.
Keep reading
More straight answers for trades.
Surveys in the diary, booked by homeowners who asked for your firm.
We build your website and run Google Ads in an account in your own name, aimed at the roof replacements, conservatories and orangeries you want to fit. See what it costs, then tell us the jobs and the postcodes, and we'll point the ads at them.