Last updated 25 September 2026
A render lead never says if you're allowed to render it.
Leads Do Work sells a wall rendering lead for £25 plus VAT, with an £11 fee every week on top. Zapo, which used to trade as Get Work, runs search ads for renderers from £400 a month plus VAT, roughly £40 for every lead it expects to bring in. Go to Google yourself and a homeowner looking for a renderer costs £4.31 to £8.17 a click.
None of those prices comes with an answer to the question that decides the job: is the house listed, in a conservation area, or bare brick that may need the council's say-so first?
What the lead form asks
"are you the property owner"
"how many walls are you looking to have rendered"
"property type"
Those are the questions on Leads Do Work's public wall rendering feed, read on 25 September 2026. Its ten newest leads ran from "Rendering loose approximately 1 metre square" to "External rendering of the whole house", and none of them said whether the house was listed or in a conservation area. The rules that decide it.
Where we stand
We don't sell rendering leads. We help you get your own.
This guide is the honest version of what buying rendering leads costs, and who else gets them. What we do instead is build renderers a website that turns visits into calls, and run Google Ads in an account in your own name, so every lead that comes in is a customer who found you, and nobody else was sold it.
From a patch to the whole house
A patch repair can't carry the lead. A whole house hardly notices it.
Checkatrade prices a small patch at £150 to £320 "depending on access", and a 2-bed terrace at £1,200 to £3,200. MyJobQuote, working from quotes on its own platform, puts sand and cement on a 3-bed semi at £4,200 to £5,500 and on a 4-bed detached at £6,700 to £8,300. Checkatrade's silicone example for a detached house comes to £9,690 to £12,075. Here is what each winning quote costs you at two sellers' prices.
| Job | Typical UK price | Leads Do Work, £25 a lead | Zapo, about £40 a lead |
|---|---|---|---|
| Small patch repair | £150 to £320 | £75 a win, 32% of it | £120 a win, 51% of it |
| Render a 2-bed terrace (about 40m²) | £1,200 to £3,200 | £75 a win, 3% of it | £120 a win, 5% of it |
| Strip pebbledash and re-render a 3-bed semi | £3,800 to £5,200 | £75 a win, 2% of it | £120 a win, 3% of it |
| Render a 3-bed semi in sand and cement | £4,200 to £5,500 | £75 a win, 2% of it | £120 a win, 2% of it |
| Render a 4-bed detached in sand and cement | £6,700 to £8,300 | £75 a win, 1% of it | £120 a win, 2% of it |
| Silicone render a detached house (142m²) | £9,690 to £12,075 | £75 a win, 1% of it | £120 a win, 1% of it |
Prices from Checkatrade's house rendering guide (June 2026) and pebbledash guide (May 2024, the oldest here), and MyJobQuote's rendering guide (August 2026), each taken at the middle of its range and none including scaffolding. Every row assumes you land one job for every 3 quotes, the rate MyJobQuote gives its own members. Zapo publishes a plan price and a lead forecast, not a lead price, so its column is £400 a month over 10 forecast leads. VAT is extra on both.
Winning a customer is usually reckoned healthy at somewhere between 10 and 15 percent of what the job pays. Every whole-house row sits far below that: £75 is 3% of the terrace and 1% of the silicone house. The patch is the one that breaks, at 32% on the cheaper lead and 51% on the dearer. The biggest job here is about 46 times the smallest, and the lead costs the same for both.
Price the access before the patch
One lead on the feed was a wall "first floor, above a skylight window". Checkatrade budgets about £875 a week to scaffold a two-storey semi, several times the patch itself, so ask for a photo and the height before you drive out. A scaffold on the pavement also needs a council licence, covered in our scaffolding leads guide.
Whole elevations carry any price
At 2% of a pebbledash strip and re-render, the lead price hardly matters. What matters is whether the job can go ahead as the customer imagines it, which is where the planning and Part L rules come in. Skimming and indoor work have a guide of their own.
Your numbers
Test a lead price against the jobs you actually quote.
Start from a patch, a terrace or a detached house, or type in what a typical render of yours is worth. Add the number of quotes a win usually takes and the seller's asking price, and it shows whether the sum still works.
WHAT CAN YOU PAY FOR A RENDERING LEAD?
Pick a job, or type in what yours are worth
Starts on one in three, the figure MyJobQuote tells its own trades to expect. Put in yours.
You can pay up to about
£243
a lead, winning one in 3
- Healthy range, per won job
- £485 to £728
- Which per lead is
- £162 to £243
Put a seller's price in the last box and this will tell you what each won job would cost you.
Nobody has measured the 10 to 15 percent band for renderers. Use it as a starting line and set it against what your own jobs clear.
Who sells them
Five places selling rendering leads, and how many renderers get each one.
Prices and terms below come straight off each seller's own pages. Two of the five file renderers under plastering, and Bark, Lead Pronto and Leads Everyday have no rendering page at all.
| Seller | Price | Who else gets the lead | In their words |
|---|---|---|---|
| Leads Do Work | £25 + VAT a wall rendering lead, £11 a week | 1 to 3 others, 5 at most | "many customers ask more than one local tradesperson" |
| Zapo (formerly Get Work) | £400 to £1,600 + VAT a month | Nobody | "exclusive to your business" |
| Geordie Leads | Given by phone | Not stated | "All Render Types Covered" |
| MyJobQuote | Not published; first month free | Up to 3 tradesmen | "Plasterers & Renderers" |
| MyBuilder | A fee when a homeowner shortlists you | Whoever the homeowner shortlists | Renderers join as plasterers |
Leads Do Work prices the render and the insulation apart
On its Connect list, "Wall Rendering" sits under general building at £25 plus VAT for a homeowner and £31 for a business. External wall insulation is a separate category at £31. Its rendering page lists "full re-renders as part of a wider external wall insulation upgrade" among the jobs, so check which list a whole-house lead reaches you through. The £11 weekly charge adds up to £572 plus VAT a year, frost months included, which is more than two patch repairs.
Its terms put 1 to 3 other tradesmen on a typical job and cap it at 5. The rendering page says the same thing from the customer's side: "many customers ask more than one local tradesperson for a quote".
Zapo and Get Work are one company with two websites
Zapo's rendering page promises leads "exclusive to your business", found with search engine ads. Of its £400 starting plan, £200 goes on the ads themselves. The Get Work rendering page, still live, opens with "Over 3.6 million people search Google for a renderer each month", and gives no source. The busiest homeowner search for a renderer, "renderers near me", gets about 2,400 a month.
Geordie Leads runs its own rendering websites
It says "We operate rendering websites for dozens of UK towns" and that "Our leads come from organic search rankings", and it records "customer consent, IP address, and timestamp" for each one. That record is worth asking to see before you pay. There's no price on the page and nothing on how many firms get each lead, so both are questions for the call.
MyJobQuote and MyBuilder file you under plastering
MyJobQuote signs renderers up as "Plasterers & Renderers", with a free first month and "External Rendering" among the job types, and up to 3 tradesmen can take each lead. MyBuilder has no renderer sign-up at all: you join as a plasterer, and the sample leads on that page are all indoor work. Its fee falls due once a homeowner shortlists you, won or not, as is MyBuilder worth it explains. The shared-lead trap shows what three quotes on one wall do to your price.
Everything here about Leads Do Work's contract comes from its own published terms and conditions, last read on 25 September 2026. Terms get revised, so check yours against the current version before you act on anything.
Rather have rendering leads that are yours alone?
That's what we do. We don't sell leads. We build the website and run the Google Ads that bring rendering customers straight to you, in an ad account in your name that stays yours if you ever leave.
See pricingBuying the click yourself
Lead sellers bid hardest for the renderer. The homeowner is the cheaper click.
"rendering leads" is searched about 10 times a month, too rarely for Google to give it an average click price. The bid needed to show at the top of the page is £43.38, about 6 times the £6.77 it takes on "house rendering near me". On the homeowner searches below, an average click runs from £4.31 for "house rendering" to £8.17 for "rendering specialists near me". The five busiest render searches, "renderers near me" among them, are priced in our plastering leads guide. The cost per lead uses WordStream's 7.33% conversion rate for home improvement search ads, which is measured on US accounts, so take it as a ballpark.
| Search | Searches a month | Per click | Per lead |
|---|---|---|---|
| rendering specialists near me | 210 | £8.17 | £111 |
| external rendering near me | 170 | £8.02 | £109 |
| rendering companies near me | 720 | £7.80 | £106 |
| pebble dashing near me | 170 | £6.70 | £91 |
| render contractors near me | 90 | £6.06 | £83 |
| house rendering near me | 590 | £6.00 | £82 |
| silicone render near me | 390 | £5.61 | £77 |
| re rendering house | 210 | £4.72 | £64 |
| render repair near me | 390 | £4.45 | £61 |
| house rendering | 2,400 | £4.31 | £59 |
Search counts and click prices for the UK from Google Ads, 25 September 2026. A click price here is Google's read of recent bidding, so your own bill can land either side of it.
That puts a lead from your own ads at £59 to £111, dearer than both the £25 and the £40 above. The extra buys you the say over which jobs you pay for:
- Bid on whole-house and re-render searches
- Leave out product searches like "k rend"
- Ask for the postcode and the wall finish
- Each lead reaches you and nobody else
- Your card, Google's invoice, nothing added
- The ad account is yours to keep
A bought lead arrives when the seller has one. Your own campaign can run hard in January and February, when people are searching but the nights are too cold for render, and fill the spring before it starts. Sizing that budget is covered in how much to spend on Google Ads.
No Local Services Ads category
Google's UK list for Local Services Ads has no rendering or plastering entry. A renderer who also takes general building work might fit "General contractor services". How that product vets and bills is in our Local Services Ads guide.
Before you price the wall
Four checks that decide whether the render can go on at all.
A lead gives you a postcode and a number of walls. These decide whether you need the council, building control or both, and whether the job you quote is the job you're allowed to do.
Conservation areas need planning permission
On article 2(3) land, which means conservation areas, National Parks, areas of outstanding natural beauty, the Broads and World Heritage Sites, the permitted development rules exclude "the cladding of any part of the exterior of the dwellinghouse with stone, artificial stone, pebble dash, render, timber, plastic or tiles". Render one wall there and it needs planning permission.
Everywhere else, it has to look the same
The same rules only allow exterior work if the materials are "of a similar appearance to those used in the construction of the exterior of the existing dwellinghouse". A like-for-like re-render keeps the look. Rendering over facing brick is the job to check with the council before you book it in, because whether it looks similar is their call.
On a listed building, the offence is yours too
Section 7 of the listed buildings Act says "no person shall execute or cause to be executed" works that affect a listed building's character without consent. That covers the renderer as well as the owner, and section 9 makes it an offence, with up to 2 years in prison on indictment. See the consent before the first bag is opened.
Strip an elevation, upgrade the elevation
Approved Document L counts rendering a wall as renovating it, and says that "if external render is being removed from the outer side of a wall, the area of the thermal element is the area of the elevation in which that wall sits". Do more than 50% of it, or more than 25% of the whole outside of the house, and the whole wall should reach a U-value of 0.30 where that pays back within 15 years. For a solid wall, the example it gives is an "External insulation system with rendered finish".
That upgrade is "building work" under regulation 3 of the Building Regulations 2010, so building control comes into it. Repainting doesn't, because the regulations leave "decorative finishes" out of what counts as renovation. MyJobQuote's rendering cost guide tells homeowners planning permission "isn't required" in most cases and puts the Part L trigger at "more than 25% of the wall", so expect customers to arrive with both ideas.
When the whole-wall upgrade turns into an insulation job, the leads and searches are in our insulation leads guide, and plaster stripped back to brick on the inside is in the plastering one. These are England's rules; Wales, Scotland and Northern Ireland have their own.
Frost and the diary
44% of the searches arrive while nights sit below the render's floor.
K Rend's instructions give its renders a working range of 5°C to 35°C, say never to apply onto frozen surfaces, and ask for cover from rain and frost for at least 48 hours afterwards. The Met Office puts the UK's average overnight low under 5°C in every month from November to April last year. Those 6 months brought 3,910 of the 8,840 searches for "rendering companies near me".
UK searches for "rendering companies near me", by month
September 2025 to August 2026. Google Ads keyword data, rounded bands.
| Month | Searches | UK average overnight low | Days of air frost |
|---|---|---|---|
| September | 1,300 | 8.8°C | 0.1 |
| October | 590 | 7.6°C | 0.6 |
| November | 390 | 4.3°C | 6.8 |
| December | 320 | 3.3°C | 4.6 |
| January | 720 | 0.8°C | 11.8 |
| February | 720 | 3.4°C | 4.7 |
| March | 880 | 3.1°C | 4.4 |
| April | 880 | 4.1°C | 2.8 |
| May | 720 | 7.3°C | 1.3 |
| June | 880 | 11.3°C | 0.0 |
| July | 720 | 12.3°C | 0.0 |
| August | 720 | 11.7°C | 0.0 |
Temperatures and frost days are the Met Office's whole-UK averages of daily minimums (frost series), so your own nights will run warmer or colder than these. Daytime is often warm enough to work; the nights are what the 48 hours of cover are for.
January searched like the summer
January 2026 averaged 0.8°C overnight with 11.8 days of air frost, and still drew 720 searches, the same as May, July and August. A winter lead is a spring job. Survey it, price it, and put a weather clause on the start date rather than letting it go cold.
One autumn spike, one Christmas lull
The busiest month was September at 1,300, and the quietest December at 320, about 4.1 times lower. A weekly lead fee costs the same in both.
Is rendering growing?
Searches for new render fell. Repairs are the one that rose.
Leads Do Work tells renderers "Rendering is increasingly popular across the UK", and Geordie Leads calls the market "consistent and growing". Here is what the searches did between two twelve-month stretches, from the same Google Ads data.
| Search | Sep 2023 to Aug 2024 | Sep 2025 to Aug 2026 | Change |
|---|---|---|---|
| k rend | 145,600 | 96,200 | down 34% |
| rendering companies near me | 12,850 | 8,840 | down 31% |
| house rendering | 37,700 | 27,200 | down 28% |
| house rendering near me | 8,030 | 7,710 | down 4% |
| render repair | 17,300 | 21,500 | up 24% |
Twelve-month totals of Google's monthly UK bands, September to August. Rounded bands, so read the direction rather than the last digit.
"k rend" is down 34%, "house rendering" down 28% and "rendering companies near me" down 31%. "house rendering near me" held close to level, down 4%. "render repair" went the other way, up 24%. If lead feeds follow the searches, more of what they send will be patches, and a patch is the one job in the table above that can't pay for a bought lead. Ask a seller what its render leads were last month, by size, before you commit to a weekly fee.
Where the lead came from
Ask for the consent record before you ring the number.
The ICO expects any firm that uses bought marketing data to run "proportionate checks and due diligence" of its own, and says a seller's promise that the data is clean doesn't replace them. Texting or emailing the customer needs consent that names your business as well as the seller. In November 2025 the ICO fined Lead Pronto £30,000 for texts sent on consent that named none of the 18 firms it was selling to. Geordie Leads says it keeps consent, IP address and timestamp for each lead, which is the record to ask any seller for. More home improvement cases are in our roofing leads guide.
Put these to a seller before you pay:
- Can I see the form the customer filled in?
- Whose name was on the consent they gave?
- How many renderers were sent this one?
- Is it a patch, a wall or the whole house?
- Did anyone ask if the house is listed?
Keep each reply with the lead it belongs to. If anyone later asks how you got the number, the answer is already written down.
Which way to go
Pay for whole houses, not patches, and fill the spring while it's still cold.
Buy per lead if
- The lead shows wall count and finish
- Most leads are whole elevations
- You ring back the same hour
- The contract says who else gets it
Think twice if
- It is a one-metre patch at height
- Three renderers quote the same wall
- The weekly fee runs through the frosts
- Nobody can show you the consent
Run your own if
- You want re-renders and whole houses
- You want spring booked in January
- You want each lead to yourself
- You want the account if you leave
If you also skim and plaster inside, our plastering leads guide runs the same sums on indoor jobs, and the decision across every trade is in our guide to trade leads.
Our sources
Where the numbers and the rules come from.
Our business is building trades' websites and running their Google Ads, which is worth knowing as you read. Where a bought rendering lead comes out ahead of your own ads, the tables above say so.
Seller quotes were taken word for word from each seller's website, on 25 September 2026. Searches, click prices, bids and the two-year totals are UK Google Ads keyword data from 25 September 2026. Job prices come from Checkatrade, Checkatrade's pebbledash guide and MyJobQuote. Temperatures and frost days are from the Met Office, and working temperatures from K Rend. The planning rules are from the General Permitted Development Order 2015, listed building consent from the 1990 Act, and the energy rules from Approved Document L and the Building Regulations 2010.
Questions renderers ask
What renderers ask about bought leads.
- What do rendering leads cost in the UK?
- Leads Do Work charges £25 plus VAT for a wall rendering lead and £11 a week on top. Zapo, the business formerly called Get Work, runs search ads for renderers from £400 to £1,600 a month plus VAT, which on its cheapest plan is about £40 for each lead it forecasts. Geordie Leads gives prices over the phone. Paying Google directly, a click on a homeowner's rendering search runs from £4.31 to £8.17.
- Can a render patch repair pay for a bought lead?
- Rarely. Checkatrade prices a small patch at £150 to £320. If you win one quote in 3, a £25 lead costs £75 for every customer you land, which is 32% of a patch at the middle of that range. On a 3-bed semi in sand and cement the same £75 is 2% of the job. A patch pays when it didn't cost a lead to find.
- How many renderers get the same lead?
- It depends on the seller. Leads Do Work says 1 to 3 other tradesmen usually chase each job, and never more than 5. MyJobQuote lets up to 3 take one, and on MyBuilder any renderer can respond. Zapo says its rendering leads are exclusive to your business. Geordie Leads doesn't say, so ask.
- Does rendering a house need planning permission?
- In England, often not, but there are three cases to check. In a conservation area, a National Park, an area of outstanding natural beauty, the Broads or a World Heritage Site, permitted development does not cover cladding a house in render or pebble dash. Everywhere else the materials must look similar to the existing house, so rendering over brick is worth checking with the council first. A listed building needs listed building consent.
- Does stripping and re-rendering one wall mean it has to be insulated?
- It can. Approved Document L treats rendering the outside of a wall as renovating it. Strip the old render and the wall counts as the whole elevation it sits in, so re-rendering more than 50% of that elevation, or more than 25% of the outside of the house, brings the whole wall up to a U-value of 0.30 where that pays back within 15 years. For a solid wall, the guidance's example is an external insulation system with a rendered finish. Repainting doesn't count.
- How cold is too cold to render?
- K Rend gives its renders a working range of 5°C to 35°C, rules out frozen surfaces, and asks for protection from rain and frost for at least 48 hours after it goes on. Across the UK, the average overnight low was under 5°C in every month from November to April last year.
- Is demand for rendering going up?
- Not for new render. Between Sep 2023 to Aug 2024 and Sep 2025 to Aug 2026, UK searches for "house rendering" went down 28% and "rendering companies near me" down 31%. The one that rose was "render repair", up 24%.
- What should I ask before I pay for a rendering lead?
- Four things: the website the homeowner filled in, the business named on their consent, the number of other renderers sent the same lead, and the size of the job, patch or whole house. The ICO says a business using bought marketing data has to check it, and that the seller's word alone doesn't count as checking.
Keep reading
More straight answers for trades.
Whole houses in the diary, and the spring booked before the thaw.
We build your website and run Google Ads in an account in your own name, aimed at re-renders and whole elevations rather than one-metre patches. See what it costs, then tell us your area and the work you want more of, and we'll point the ads at it.