Last updated 25 September 2026
A tiling lead never says who bought the tiles.
Leads.work sells a tiling lead for £29 plus VAT, or £24 when the homeowner only wants it fitted, with an £11 weekly fee on top. Trade Quote Network charges a flat £49 a month for a postcode area, and TopTradespeople says its average lead costs about £5. Homeowners' tiling searches cost £2.07 to £5.83 a click if you run the ads yourself.
The price matters, because plenty of tiling jobs are worth a few hundred pounds. So do two things a lead leaves out: whether the homeowner has already bought the tiles you'll be answerable for, and whether the person paying you is a homeowner or a bathroom fitter holding back tax.
A real lead, from a seller's own list
"NEED HALLWAY TILING LABOUR ONLY. We are looking to retile our hallway ... I already have the tiles."
That one sits on TopTradespeople's public list of tiling jobs, in Carlisle. The tiles are theirs. If the floor fails, the law says the redo is yours. What that means for the quote.
Where we stand
We don't sell tiling leads. We help you get your own.
This guide is the honest version of what buying tiling leads costs, and who else gets them. What we do instead is build tilers a website that turns visits into calls, and run Google Ads in an account in your own name, so every lead that comes in is a customer who found you, and nobody else was sold it.
What the lead is worth
A £29 lead can eat a third of a splashback.
Checkatrade puts a kitchen splashback at £275 and the walls and floor of a bathroom at £800 to £1,200. The last two columns show what each won job costs in leads if one quote in three turns into work, at Leads.work's £29 and at TopTradespeople's average of about £5.
| Tiling job | Typical UK price | £29 leads, per win | £5 leads, per win |
|---|---|---|---|
| Tiling round a bath | £200 to £300 | £87, 34.8% of the job | £15, 6% of the job |
| Kitchen splashback, worktop to wall units | £275 | £87, 31.6% of the job | £15, 5.5% of the job |
| Tiling a shower | £250 to £900 | £87, 15.1% of the job | £15, 2.6% of the job |
| Kitchen floor | £800 | £87, 10.9% of the job | £15, 1.9% of the job |
| Bathroom walls and floor | £800 to £1,200 | £87, 8.7% of the job | £15, 1.5% of the job |
Prices from Checkatrade's tiling cost guide, table dated June 2026; it gives the splashback and kitchen floor as single averages. Per-win figures use the middle of each range. MyJobQuote's help pages suggest its trades win about one quote in three, and that's the rate used here. Lead prices are before VAT.
The industry rule of thumb caps the cost of a won customer at about 10 to 15 percent of the job it brings in. On a £1,000 bathroom, at one win in three, that allows £33 to £50 a lead, so a £29 lead fits. On a £275 splashback it allows £9 to £14, and only the single-figure leads fit. Buy leads for the bigger rooms and let the small ones come from people who already know you.
A day's tiling puts a ceiling on the small jobs
The same guide puts a tiler at £200 to £350 a day, laying 10 to 15 square metres of wall or 8 to 12 of floor. A splashback is a morning, and the lead comes out of that morning's pay.
Checkatrade warns of a surcharge under 10 square metres
It tells homeowners that on an area under 10 square metres the price per metre may rise, or a small surcharge may apply. That's the honest answer to a £29 lead on a small job: price the call-out, not the metres.
Your numbers
Pick the job, set your hit rate, then test the lead price.
It opens on a bathroom. Switch to a bath surround, splashback, shower or kitchen floor, or type what your average job really comes to. Then say how many quotes it takes you to win one, and put in what a seller wants per lead.
WHAT CAN YOU PAY FOR A TILING LEAD?
Pick a job, or type in what yours are worth
Starts on one in three, the figure MyJobQuote tells its own trades to expect. Put in yours.
You can pay up to about
£50
a lead, winning one in 3
- Healthy range, per won job
- £100 to £150
- Which per lead is
- £33 to £50
Put a seller's price in the last box and this will tell you what each won job would cost you.
The verdict leans on a loose industry rule, not a measurement. What you clear on a job after adhesive, grout and travel is the better test.
Who sells them
Per lead, per month, or a fiver in credits each.
Five of the tiling sellers publish a price, from about £5 a lead to £400 a month. Every line below is taken from the seller's own website.
| Seller | What you pay | Who else gets it | In their words |
|---|---|---|---|
| Leads.work | £29 a lead + VAT (£24 fit only), £11 a week | Usually 1 to 3 others, 5 at most | "many customers ask more than one" |
| Trade Quote Network | £49 to £349 a month | Up to 3 tilers in all | "Not 20." |
| TopTradespeople | Credits, about £5 a lead on average | Not stated | "no cost to join" |
| GoTradesman | £14.99 a month + VAT, leads included | Anyone who asks to be shortlisted | "free job leads" |
| MyBuilder | Charged on shortlisting, no figure given | Anyone who expresses interest | "big jobs or smaller gap fillers" |
| MyJobQuote | Credits, price shown after sign-up | Up to 3 tradespeople | "small grout fixes" |
| Zapo / Get Work | From £400 a month + VAT | Nobody, it says | "exclusive leads to tiling companies" |
| Leads Everyday | Not published | Nobody, it says | "never shared with competitors" |
Leads.work's "Wall tiling" list is mostly carpet jobs
Leads.work (Leads Do Work) prices tiling by what the homeowner wants: £29 plus VAT for a wall or floor job, £24 for fitting only, and £39 when the customer is a business. Its Connect contract adds £11 a week and sends Connect accounts each lead first. It says 1 to 3 other tradesmen usually compete for a job, never more than 5, and that it reviews return requests by hand.
Its public page of the 10 latest "Wall tiling" leads tells you more than the price list. 8 of the 10 were carpet or laminate jobs, from a stair carpet in Crieff to "do you fit carpets only?" in Market Rasen. One was loose tiles in a Harrow bathroom, and one was a 23 square metre floor in 800 by 800 tiles. 3 of the 10 were in Scotland. If you buy here, ask what the return rules are for a lead that isn't tiling at all.
Trade Quote Network charges by the patch, not the lead
Trade Quote Network runs tilingquotes.co.uk and sells what it collects for a flat fee: £49 a month for one postcode area, £99 for a county, up to £349 for the whole country, with no per-lead charge and no contract. Each job goes to at most 3 tilers, or in its words "Not 20." It lists jobs from re-grouting to large-format floors, and its footer says its quotes cover England. Its page is silent on VAT.
TopTradespeople's leads are cheap, and often labour only
TopTradespeople is free to join and sells leads for credits bought through PayPal. It says the average lead costs 5 credits, "around £5.00", and less if you top up in bulk. Its public list of recent tiling jobs shows the pattern: a hallway "LABOUR ONLY" with the tiles already bought, about 3 square metres behind a cooker in 600 by 600 porcelain, two bathroom walls in "quite large ceramics", and 8 square metres where the homeowner has the tiles, glue, grout and spacers and "just need a tile cutter and person willing to do it".
GoTradesman folds the leads into a subscription
GoTradesman charges £14.99 plus VAT a month after a 90-day free trial, and doesn't charge for leads. You ask the homeowner to shortlist you, and you can talk once they accept. It won't promise a number of leads. Its page says other services charge "between £2 and £300" a lead, a range that takes in every per-lead price on this page.
MyBuilder and MyJobQuote don't show a price
MyBuilder's tiler sign-up page lets you express interest in as many jobs as you like and charges for the homeowner's contact details "If you're shortlisted", with no amount on the page. Its terms say you owe that fee whether or not you win the job. The sample leads it shows a tiler include re-grouting a bathroom and a kitchen where the homeowner is "supplying the new ones". How that fee works is set out in is MyBuilder worth it.
MyJobQuote describes its tiling work as "ranging from small grout fixes to fitting a new tiled floor", prices each job in credits, and shows the prices only once you have an account. Unused credits expire after six months.
Zapo, Leads Everyday and the agencies sell you the ads
Zapo, which is replacing the Get Work name, builds a website and runs search ads to it, and says the tiling leads are exclusive to you. Its entry plan starts at £400 a month plus VAT and includes £200 of ad budget, with 10 leads a month as its estimate for every sector together. Put that £200 through "tilers near me" at £2.98 a click and it buys roughly 67 clicks, or about 4.9 leads at the conversion rate in the next section.
Leads Everyday runs Google Ads to a website it builds for bathroom, splashback, floor, mosaic and patio tilers, says its leads are "never shared with competitors", and quotes a price only on a call. Striker Leads pitches the same thing on Google, Bing, Facebook and X, with a contact form and no figures.
When a lead goes to 3 other tilers as well, the effect on how often you win is worked through in the shared-lead trap.
Everything here about MyBuilder's contract comes from its own published terms and conditions, last read on 25 September 2026. Terms get revised, so check yours against the current version before you act on anything.
Rather have tiling leads that are yours alone?
That's what we do. We don't sell leads. We build the website and run the Google Ads that bring tiling customers straight to you, in an ad account in your name that stays yours if you ever leave.
See pricingBuying the click yourself
A seller's click costs £21.16. A homeowner's costs far less.
Tilers looking for a seller search "tiling leads" about 10 times a month, and Google puts that click at £21.16, 3.6 times the dearest homeowner search below. That dearest one is "retiling bathroom" at £5.83; the cheapest is "bathroom tiling near me" at £2.07. The per-lead column divides each click by 7.33%, the share of home and home improvement searchers WordStream found going on to convert. That figure comes from American accounts, so it's a guide, not a forecast.
| Search | Searches a month | Per click | Per lead |
|---|---|---|---|
| retiling bathroom | 260 | £5.83 | £80 |
| tiling quote | 50 | £4.93 | £67 |
| bathroom tilers near me | 590 | £4.41 | £60 |
| commercial tiling contractors | 40 | £4.41 | £60 |
| tiler | 3,600 | £4.04 | £55 |
| tiling contractors | 590 | £3.99 | £54 |
| bathroom tiler | 720 | £3.88 | £53 |
| tile fitters near me | 390 | £3.54 | £48 |
| tile installation | 320 | £3.45 | £47 |
| floor tiler | 210 | £3.21 | £44 |
| tilers near me | 6,600 | £2.98 | £41 |
| wall tilers near me | 90 | £2.88 | £39 |
| tiling company | 880 | £2.85 | £39 |
| wet room tanking | 260 | £2.71 | £37 |
| floor tilers near me | 880 | £2.68 | £37 |
| shower regrouting | 260 | £2.14 | £29 |
| bathroom tiling near me | 1,300 | £2.07 | £28 |
Google's UK keyword data, pulled 25 September 2026. Its click prices are estimates built from advertisers' bids, and what an account actually pays is often lower. Monthly searches are the twelve-month average, rounded by Google into bands. Google gives "tiler" and "tilers" one shared figure, so only one of each such pair is listed.
So a lead from your own ads comes out at £28 to £80. Only "bathroom tiling near me" comes in under Leads.work's £29. Bought leads are cheaper per lead in tiling, and on a £275 job that matters. What your own ads buy is the choice of job:
- Ads for bathroom retiles, not loose grout
- A homeowner who asked for you, not five tilers
- Only the postcodes you want to drive to
- Clicks billed by Google at cost, no markup
- An ad account in your name, kept if you leave
"tilers near me" is the busiest search here, at 6,600 a month and £2.98 a click, or about £41 a lead. "retiling bathroom" costs most because it's a whole room. Google's UK Local Services Ads have no tiling category; the closest is flooring services, which our flooring leads guide covers. Working out a budget that suits a tiler's diary is covered in how much to spend on Google Ads.
Their tiles, your workmanship
When the homeowner buys the tiles, a redo still comes out of your pocket.
Labour-only leads feel low risk because you're not buying stock. The law on workmanship doesn't care who bought it.
Reasonable care and skill is written into every job
The Consumer Rights Act 2015 treats every contract to supply a service as including a term that the trader will do it with reasonable care and skill. If the work falls short, the homeowner can ask you to put it right, or take money off the price.
A redo is at your cost, materials included
When a homeowner asks for the work to be done again, section 55 says you must do it within a reasonable time and bear the necessary costs, "including in particular the cost of any labour or materials". If tiles have to come off to fix your fault, replacing them can be yours to pay for, whoever bought the originals.
A disclaimer on the quote won't hold
Under section 57, a term that tries to exclude that duty isn't binding on the consumer. What you can do is write down the state of the wall or floor before you start, and what you've told the homeowner about the tiles they chose.
Adhesive and grout don't make a shower waterproof
BAL, the adhesive maker, says tiles, adhesive and grout "will not inherently protect against water damage", and quotes BS 5385 Part 4 as saying they are no substitute for a tanked shower or wet room. It says a wet room should be tanked on the walls and the floor.
Big porcelain needs a flat floor, and the lead won't mention it
Checkatrade warns homeowners that larger tiles need a very flat surface. BAL gives the figure it takes from BS 5385 Part 3: 3mm under a 2m straight edge, reached with a levelling compound where needed. When the lead says 800 by 800 or 600 by 600, price the prep before you price the tiling, because a lip between big tiles is the sort of fault a homeowner asks you to come back and fix.
One more thing to leave to someone else: electric underfloor heating in a bathroom. Under Approved Document P, wiring in England is notifiable when it needs a new circuit, or when it adds to a circuit within 0.6 metres of a bath or shower tray and up to 2.25 metres high. If a heating mat is going under your tiles, settle who wires it and whether it gets notified before you quote; the electrical side is in our electrician leads guide. The rest of the bathroom is in our bathroom leads guide.
Cutting porcelain
Porcelain can be a quarter silica, and you're cutting it in their kitchen.
HSE lists tiles alongside bricks, concrete and mortar as materials that give off silica dust when cut, drilled or ground, and calls silica the biggest risk to construction workers after asbestos. None of the lead sellers above mentions it.
How much silica is in the tile
HSE's silica leaflet puts ceramic and porcelain at around 5 to 25% crystalline silica. The legal limit on what you breathe is 0.1 mg per cubic metre, averaged over 8 hours, and the dust that does the damage is too fine to see.
Self-employed counts as well
HSE's COSHH guidance on construction silica is written for employers "(including the self-employed)". An employer has to assess the risk and control it, and keep the assessment in writing once there are more than 5 staff.
Wet the blade, not the tile
HSE's construction dust sheet says water has to be supplied for the whole cut, and "Just wetting the material beforehand does not work". On-tool extraction needs an H or M class unit, and it warns against a general commercial vacuum.
The mask has a rating, and it has to fit
Where water or extraction isn't enough, the same sheet sets APF 20 as the usual level for construction dust. Tight-fitting masks need a face fit test and a clean-shaven wearer, and extraction kit needs a thorough examination at least every 14 months. HSE believes more than 500 construction workers die from silica dust every year.
HSE is already inspecting the stone trade
In May 2026 HSE said dry cutting engineered stone worktops is unacceptable, found it gives 5 to 10 times the silica of wet cutting, and began more than 1,000 inspections of fabricators. That campaign is about worktops, not tiles. The dust is the same kind.
The dust doesn't leave with you, either: HSE's leaflet names dry sweeping as one way silica spreads. A wet cutter and an extraction unit of the right class are part of the price of a porcelain job, which is one more reason a small one can't carry a dear lead. Lifting old floor tiles brings asbestos rules instead, which are in our flooring leads guide.
The other customer
A bathroom fitter pays you with the tax already taken off.
Plenty of tiling never reaches a lead seller, because it's part of someone else's bathroom or kitchen. The fitter who wins the job hires the tiler, and that changes how you get paid. Under the Construction Industry Scheme, a contractor paying a subcontractor for construction work takes money off each payment and passes it to HMRC.
HMRC's own example is a tiler
HMRC's CIS guide works its sums on a tiling subcontractor who tiles a wall for £540, £240 of it materials. The deduction comes off the £300 of labour, never the materials. Registered, the contractor keeps back 20%, which is £60. Not registered, it's 30%: £90, and £450 reaches you.
The deduction counts towards your tax and National Insurance, so it isn't lost, but it's cash you don't have until your tax is settled. You can apply for gross payment status to be paid in full.
A homeowner pays the whole invoice
HMRC says private householders are not contractors, so a homeowner who hires you direct takes nothing off. The same wall tiled for a fitter working in that house is inside the scheme.
Carpet is out. Tiling is in.
The scheme has one exception among finishing trades, and it's carpet fitting. Vinyl, laminate and other floor coverings count, and HMRC's worked examples put tiling squarely inside. A carpet fitter's own contract sits outside the scheme; yours doesn't.
None of this is a reason to turn down fitters' work. It's a reason to count your money by who pays it. Homeowner jobs come with the Consumer Rights Act and the cancellation rules below; fitter jobs come with CIS and a contract between two businesses. How bathroom and kitchen firms find their own customers is in our bathroom leads guide and our kitchen leads guide.
Through the year
Indoor tiling barely has a season. December is the only quiet month.
UK searches for "tilers near me" sat between 5,400 and 6,600 a month for ten months of the year. They reached 12,100 in October 2025, a single month that the data doesn't explain, and fell to 3,600 in December 2025, about 3.4 times lower.
UK searches for "tilers near me", by month
September 2025 to August 2026, from Google Ads keyword data. Google rounds each month into a band, so read the shape, not the exact count.
One seller's season claim checks out
Trade Quote Network says bathroom and kitchen jobs are steady all year and patio tiling peaks in spring and summer. "patio tiling" bears it out: 8,100 searches in April 2026 against 1,300 in December 2025, though plenty of those people are shopping for tiles, not a tiler.
Budget for the year, not a rush
With demand this flat, a steady monthly spend does the job, trimmed for December. If you lay outdoor porcelain too, that's the part worth pushing from March.
Before you start, and before you pay
A splashback agreed on Monday and tiled on Thursday is still cancellable.
The cancellation rules for jobs agreed in the customer's home apply to anything over £42, which is every tiling job in the table above. The homeowner gets 14 days to change their mind, and a small job can easily start inside that.
Regulation 36 says you mustn't start inside those 14 days unless the homeowner asks you to, and for a job agreed in their home that request has to be on paper or by email. If they asked and then cancel, they pay for the part you've done. If they didn't, they pay nothing for it. An email from them asking you to start on Thursday, kept with the job, is the cheap fix.
Where a bought lead's consent came from
The ICO expects the business buying contact details to make proportionate checks of its own, and says a seller's word alone isn't enough. Consent passed to you for email or text has to name your business, and consent more than 6 months old generally shouldn't be relied on.
A home improvement firm, Skean Homes, paid for leaning on a supplier in January 2024: a £100,000 ICO fine after more than 600,000 of its calls reached numbers on the Telephone Preference Service. Skean blamed its lead generator. The ICO found no evidence that anyone else had been using its lines.
Before paying for tiling leads, ask the seller:
- Which website did the homeowner fill in?
- Does the consent name my business?
- How many other tilers get this lead?
- Can I return a carpet or laminate job?
- Does it say who is supplying the tiles?
Save each answer alongside the lead it belongs to. It's the record you'd show the ICO if it asked.
Which way to go
Small jobs need cheap leads. Whole bathrooms can carry dearer ones.
Buy leads if
- The lead costs a few pounds
- Returns cover non-tiling jobs
- At most 3 tilers see it
- You price prep before tiling
Think twice if
- A £29 lead meets a £275 job
- The feed is mostly carpet
- 5 tilers quote each job
- Nobody says who has the tiles
Run your own if
- You want whole bathrooms
- You want the call to yourself
- You work a set of postcodes
- Your account, kept if you leave
A tiler earns on the size of the room and loses on the redo, so aim the money at the bigger jobs and write down what you were handed. Plastering before you tile is in our plastering leads guide, and how leads are sold across every trade is in our guide to trade leads.
Our sources
Where the prices and rules on this page were checked.
We're paid to build websites and run Google Ads for trades, so read us as an interested party. It's why each seller speaks in its own words here, and why the table above shows bought tiling leads beating our route on price.
Seller details come from each seller's own website, last read on 25 September 2026. Search volumes and click prices come from Google's UK advertising data, pulled 25 September 2026. Job prices and day rates come from Checkatrade's tiling cost guide. Silica comes from HSE's construction pages, INDG463 and CIS36; tanking from BAL; workmanship from the Consumer Rights Act 2015; CIS from gov.uk and HMRC's CIS340; electrics from Approved Document P; cancellation from the Consumer Contracts Regulations 2013; and consent from the ICO.
Questions tilers ask
Tiling leads, answered in brief.
- How much do tiling leads cost in the UK?
- Leads.work charges £29 plus VAT for a wall or floor tiling lead, £24 where the homeowner only wants it fitted, plus £11 a week. Trade Quote Network charges a flat £49 a month for one postcode area. TopTradespeople says its average lead costs around £5 in credits, and GoTradesman includes leads in a £14.99 plus VAT monthly fee. Buying the click yourself costs £2.07 to £5.83 on the searches homeowners use.
- How many tilers are sent the same lead?
- Leads.work says 1 to 3 others usually compete for each job, and never more than 5. Trade Quote Network caps each lead at 3 tilers. MyBuilder lets any number express interest and the homeowner picks a shortlist, and MyJobQuote lets up to three accept a lead. Zapo and Leads Everyday say their leads go to you alone, since they run the ads to a website built for you.
- Is it worth buying leads for small tiling jobs?
- Rarely at the full price. Checkatrade puts a kitchen splashback at £275. At one win in three, a £29 lead costs £87 per job won, 31.6% of that price. The same lead against a £1,000 bathroom is 8.7%. Small jobs only carry a lead priced in single figures.
- Who pays if a tiled shower fails and the customer bought the tiles?
- If the fault is in your workmanship, you do. The Consumer Rights Act 2015 makes you do the work with reasonable care and skill, and a homeowner can require you to do it again. When you do, you bear the necessary costs, and the Act names labour and materials. A contract term can't take that duty away.
- Do tilers have to control silica dust when cutting porcelain?
- Yes. HSE says ceramic and porcelain usually contain around 5 to 25% crystalline silica, and its COSHH guidance on construction silica covers the self-employed as well as employers. Its dust sheet points to water used properly for the whole cut, or on-tool extraction through an H or M class unit, with a mask rated APF 20 as well where those aren't enough.
- Does a bathroom fitter have to take CIS off a tiler?
- If the fitter is paying you for construction work, yes. HMRC's own CIS guide uses a tiling subcontractor as its example: the contractor takes 20% off the labour if you're registered and 30% if you aren't, never off the materials. A private householder is not a contractor, so a homeowner who hires you direct pays the whole invoice.
- When are tilers busiest?
- Searches for "tilers near me" held between 5,400 and 6,600 a month for most of the year to August 2026. They jumped to 12,100 in October 2025 and dropped to 3,600 in December 2025. Patio tiling searches are the seasonal ones, peaking in April 2026.
Keep reading
More straight answers for trades.
Whole bathrooms to tile, from homeowners who went looking for a tiler.
We build your website and run Google Ads in an account in your own name, pointed at the bathroom retiles, floors and large-format work you want, in the postcodes you cover. See the price, then tell us which jobs you want more of and where, and we'll build the ads around them.