Last updated 23 September 2026
A bathroom lead is not always a bathroom.
Sales Fuel prices its bathroom leads at around £25 plus VAT each, exclusive for 30 days. Zapo, formerly Get Work, runs search ads for bathroom fitters from £400 a month plus VAT, about £40 per estimated lead. Buy the click yourself and a bathroom search costs £4.94 to £12.55.
None of those prices is the real risk on a full refit. The risk is what turns up under the word "bathroom": a toilet swap, an electric shower, a leaking waste pipe. A fitter who quotes whole rooms at £5,500 to £8,000 pays the same for those as for the refit.
Check the footnote
One seller's "exclusive" lasts a month.
Sales Fuel's bathroom page says "Exclusive Leads*", and the footnote reads "*Exclusive for 30 days." After that, by its own FAQ, a lead you haven't contacted can be sold again. Seller by seller.
Where we stand
We don't sell bathroom leads. We help you get your own.
This guide is the honest version of what buying bathroom leads costs, and who else gets them. What we do instead is build bathroom fitters a website that turns visits into calls, and run Google Ads in an account in your own name, so every lead that comes in is a customer who found you, and nobody else was sold it.
What you are buying
Full refits and toilet swaps share one label.
Leads Do Work posts its latest bathroom enquiries on its own site. On 23 September 2026 the list ran full refits alongside "Replace back to the wall toilet", "Plumb in a new electric shower" and "Replace sink and cupboard like for like". All of them were filed as bathrooms. For a firm that fits whole rooms, only some of those are the job it wanted.
Here is what the real bathroom jobs are worth, and what a lead costs you per job won at the two published prices, if you win one quote in 3.
| Job | Typical UK price | Sales Fuel, £25 a lead | Zapo, about £40 a lead |
|---|---|---|---|
| Fit a bathroom (labour only) | £1,500 to £3,000 | £75 a win, 3% of the job | £120 a win, 5% of the job |
| Bathroom refit | £2,500 to £5,000 | £75 a win, 2% of the job | £120 a win, 3% of the job |
| New bathroom, supplied and fitted | £5,500 to £8,000 | £75 a win, 1% of the job | £120 a win, 2% of the job |
| Wet room, supplied and fitted | £5,000 to £13,000 | £75 a win, 1% of the job | £120 a win, 1% of the job |
Prices from Checkatrade's cost guides (June 2026 for labour and wet rooms, March 2026 for supply and fit) and MyBuilder's bathroom page for the refit, each worked at the middle of its range. One win in 3 is MyJobQuote's figure for its trades. Zapo's figure is its Launch plan divided by its own lead estimate, plus VAT.
On any real bathroom, both sit well under the 10 to 15 percent of the job a won customer should cost. Even on a labour-only fit, the dearest row is 5%. The sums only turn against you when the lead is the toilet, not the room, and you won't know which you bought until you ring.
If you fit whole bathrooms
Ask the seller to define a bathroom lead in writing, and whether a like-for-like toilet or a shower on its own counts. Sales Fuel replaces a lead that "doesn't match your criteria", so set criteria it can be held to.
If you take the small jobs too
A plumber happy to swap toilets and fit showers gets more from a mixed feed. That trade has its own guide, plumbing leads, and the fitters who do the other room have kitchen leads.
Your numbers
What can a bathroom lead cost before it stops paying?
Pick the kind of bathroom work you quote, put in how many quotes it takes you to win one, then try a seller's price. Labour-only fitters and supply-and-fit firms will get very different answers.
WHAT CAN YOU PAY FOR A BATHROOM LEAD?
Pick a job, or type in what yours are worth
Starts on one in three, the figure MyJobQuote tells its own trades to expect. Put in yours.
You can pay up to about
£338
a lead, winning one in 3
- Healthy range, per won job
- £675 to £1,013
- Which per lead is
- £225 to £338
Put a seller's price in the last box and this will tell you what each won job would cost you.
The 10 to 15 percent band is our rough guide, not a measured figure.
Who sells them
Six bathroom lead sellers, in their own words.
We read each seller's bathroom page, pricing page and small print, and quote them directly. Where two pages from one company disagree, both are shown.
| Seller | Price | Who else gets the lead | In their words |
|---|---|---|---|
| Sales Fuel | About £25 + VAT a lead, weekly minimum | Nobody, for 30 days | "*Exclusive for 30 days." |
| Get Work (now Zapo) | £400 to £1,600 + VAT a month | Nobody | "exclusive leads to bathroom fitting companies" |
| BuildBright | Monthly package, not published | Nobody | "One lead and it's yours only" |
| Leads Everyday | Monthly fee, not published | Nobody | "never shared with competitors" |
| Leads Do Work | Per lead or weekly, not published | Not stated | "independent contractors who may be relevant" |
| MyBuilder | A fee when the homeowner shares details | Whoever the homeowner picks | "choose who you wish to share your details with" |
Sales Fuel: a month of exclusivity, then a resale
The bathroom page promises "Verified and Exclusive Bathroom Leads for 30 Days". The FAQ spells out the rest: "we only put your lead back on sale if you haven't reached out once the 30 days are up". The pricing page offers "discounted old dates once this exclusivity has passed", and only confirmed appointments are marked "Forever (not resold)".
The bathroom page headline says "No Minimum Contract". The pricing table sets a minimum order of 50 pay-as-you-go leads a week, which at about £25 each is roughly £1,250 plus VAT, taken upfront. The footer agrees with the table: "Minimum order required."
The bathroom page also sells "Hotkeys & Pre-Booked Calls" as "the best option for converting high-ticket kitchen installs", on a page about bathrooms, while its pricing FAQ says "Currently, we can only do hotkey leads for our solar clients." Its leads come from ads on "Meta, YouTube, Microsoft Bing, LinkedIn, Google, and others".
Zapo gives three start dates
Zapo, formerly Get Work, says its search ads deliver "exclusive leads to bathroom fitting companies and bathroom installers". The Launch plan is £400 a month plus VAT, £200 of it ad budget, for an estimated 10 leads. When they arrive depends which page you read: "within the next 14 days" on the bathroom page, "within 1-4 weeks" on the pricing page, and "straight away" in the FAQ once you approve the landing page it builds. Contracts run month to month, or annually at a discount.
BuildBright and Leads Everyday sell by the month
BuildBright says "No sharing, no race to call" and claims "150+ Exclusive Bathroom Leads Generated Last Month Alone", across all its customers, from a website or social ad it builds for you. Leads Everyday promises "Targeted Google Ads", "No commission on any jobs" and "Cancel anytime", yet the process section on the same page says "We build targeted lists and craft compelling outreach." Ads and lists find very different customers, so ask which one you are paying for. Neither publishes a price.
Leads Do Work and MyBuilder share the job
Leads Do Work gathers enquiries from "over 300 websites and blogs" and, in its conditions of use, "other third-party sources", then passes each to "independent contractors who may be relevant". It does not guarantee conversion rates. On MyBuilder the homeowner shortlists the fitters and the fee is charged when their details are shared, win or lose. More in is MyBuilder worth it, and on why several fitters chasing one bathroom costs more than it looks, the shared-lead trap.
Everything here about Sales Fuel's contract comes from its own published terms and conditions, last read on 23 September 2026. Terms get revised, so check yours against the current version before you act on anything.
Rather have bathroom leads that are yours alone?
That's what we do. We don't sell leads. We build the website and run the Google Ads that bring bathroom customers straight to you, in an ad account in your name that stays yours if you ever leave.
See pricingBuying the click yourself
Your own ads let you bid on the refit, not the toilet.
"bathroom fitters near me" is the busiest search at 8,100 a month and one of the cheapest at £4.94 a click. Wet rooms are the dear end, at £12.55 for "wet room installers". We turn clicks into leads with WordStream's 7.33% conversion rate for home improvement search ads, which is US data, so read the last column as a rough guide.
| Search | Searches a month | Per click | Per lead |
|---|---|---|---|
| wet room installers | 170 | £12.55 | £171 |
| wet room installation | 480 | £11.97 | £163 |
| walk in shower installation | 260 | £7.38 | £101 |
| bathroom fitting | 1,000 | £7.28 | £99 |
| shower installation | 1,300 | £6.92 | £94 |
| bathroom renovation | 5,400 | £6.87 | £94 |
| bathroom fitters | 6,600 | £5.98 | £82 |
| bathroom installers near me | 2,900 | £5.87 | £80 |
| bathroom installation | 2,900 | £5.79 | £79 |
| bathroom refurbishment | 1,900 | £5.42 | £74 |
| bathroom fitters near me | 8,100 | £4.94 | £67 |
Google Ads data for the UK, pulled 23 September 2026. Click prices are bid estimates, and most advertisers pay less.
At £67 to £171 a lead, your own ads cost more per enquiry than Sales Fuel's £25. On price per lead alone, the bought one wins. What your own ads give you is control over which bathroom lead you get:
- Bid on refits and wet rooms only
- Leave "shower installation" out
- Yours for good, never resold
- No weekly minimum to take
- Pay Google direct, no markup
- The account stays yours
A single extra wet room at £5,000 to £13,000 covers a lot of clicks. For a labour-only fitter quoting £1,500 to £3,000, the margin is thinner and the targeting matters more. How much to put behind it is covered in how much to spend on Google Ads.
Google Local Services Ads
Google's UK list of Local Services Ads categories has "Plumbers" and "General contractor services", but no bathroom fitting category. A plumber who fits bathrooms may get in that way. You pay per answered call, with no lead credits in the UK. More in our Local Services Ads guide.
What the lead lets you do
The law sorts bathroom leads before you do.
Only one seller we read touches on it, and only to tell fitters to list their registrations. On gov.uk, work that may need building regulations approval includes "install a bathroom that will involve plumbing" and "change electrics near a bath or shower". The list of exempt jobs includes "replacing baths, toilets, basins and sinks". The toilet swap in a lead feed and the new layout next to it sit on opposite sides of that line.
In England, Approved Document P makes three kinds of electrical work notifiable: a new circuit, a new consumer unit, and "any addition or alteration to existing circuits in a special location". The special location round a bath or shower runs from the floor to 2.25 metres up and 0.6 metres out from the bath or tray.
The electric shower lead
A new electric shower needs its own circuit and sits inside that zone, so it's notifiable. Registered with a competent person scheme, you self-certify, and gov.uk says the customer gets a certificate "within 8 weeks of completion" that shows up in solicitors' searches. Not registered, it goes to building control. Sockets shouldn't sit within 3 metres of a bath or shower tray.
The combi or the gas pipe
A new layout can mean moving a boiler or a gas supply, and that is gas work only a Gas Safe registered business may carry out. The rule is set out in our plumbing leads guide. Leads Do Work tells its fitters to put "Gas Safe or Part P registered" on their profile, and so should your website.
gov.uk warns that "The person doing the work could be prosecuted and fined", and that a homeowner without approval may lack the certificates they need to sell. Know which bathroom jobs you can sign off before you pay for leads, and say it on your quotes. A worried homeowner is looking for exactly that.
Through the year
Bathroom searches drop hard in one month: December.
"bathroom fitters near me" was searched most in October and January and least in December. Outside that one dip, demand stays high all year, so a seller pitching a seasonal bathroom rush needs to show you the data.
UK searches for "bathroom fitters near me", by month
September 2025 to August 2026. Google Ads keyword data, rounded bands.
Peaks either side of Christmas
October and January tie for the top, and December falls about 2.8 times below them.
Spend to match
A weekly lead order costs the same in December as in October and January. Your own ad budget can drop for the quiet month and go back up for the new-year rush.
Leads you can fit
Fifty leads a week, for a job that takes 5 to 10 days.
Checkatrade puts a new bathroom at 5 to 10 days. A fitter working alone has room for a few a month. Sales Fuel's pay-as-you-go minimum is 50 leads a week, and BuildBright sells packages by monthly volume. That is a model built for a firm with several crews and someone in the office to ring every lead.
Leads you can't get to are money spent for nothing, and at Sales Fuel an unanswered one can be resold after 30 days. Speed of reply matters too; the research is in our roofing leads guide.
A bathroom agreed in the customer's home can be cancelled
Most bathroom quotes are signed in the homeowner's house, which puts them under the Consumer Contracts Regulations 2013:
- 14 days for them to change their mind
- Hand over the cancellation form
- Forget it: up to a year more
- Starting sooner? Ask in writing
Failing to give the cancellation information is an offence as well. The exposure is a suite or tiles ordered in the first fortnight, so put the cancellation wording in your quote and keep the written go-ahead.
Where the lead came from
A bought bathroom lead brings its consent with it.
The Information Commissioner's Office wants any business that buys marketing data to do "proportionate checks and due diligence", and a seller's assurance doesn't count. No ICO fine we found names bathroom fitting, but home improvement has several.
A lead seller, fined
Lead Pronto Ltd, which the ICO says sold leads "in the energy and home improvements sector", was fined £30,000 in November 2025. It texted 76,605 people about a free boiler grant, and its privacy policy named none of the 18 businesses it passed their details to. "It cannot be argued that consent was informed," the ICO found.
Skean Homes blamed its lead generator and was fined £100,000 in January 2024. Home Improvement Marketing Ltd was fined £300,000 in August 2025. In both, the ICO said relying on a supplier's assurances without due diligence was not acceptable.
Before paying a bathroom lead seller, ask:
- Which ad or website did it come from?
- Is my business named in the consent?
- Is it a whole bathroom or one item?
- Who else has had it, and when?
- Will it be sold again after 30 days?
Sales Fuel's privacy policy says homeowners are emailed "confirming which Business Partners have received your information". Ask your seller for that email and look for your name on it.
Which way to go
Choose by the bathrooms you want, then by how many you can fit.
Buy per lead if
- Small jobs suit you too
- You run several crews
- You ring back the same day
- You check the consent
Think twice if
- You only do full refits
- You fit two a month
- Weekly minimums apply
- Exclusive ends at 30 days
Run your own if
- You want refits, not taps
- You want wet rooms
- You want to set the pace
- Your account, kept if you leave
Many fitters mix the two: bought leads to fill a quiet week, and their own ads building a steady flow of full bathrooms so they need fewer. If a directory is the other option on the table, read is Checkatrade worth it and is Bark worth it first.
Our sources
Where these figures come from.
We build websites and run Google Ads for trades, so we have a side, and we've said where a bought bathroom lead is cheaper per enquiry. Each seller is quoted from its own pages.
Seller pages, pricing and terms were read on their own sites on 23 September 2026. Search volumes and click prices are Google Ads data for the UK, pulled the same day. Bathroom prices are from Checkatrade and MyBuilder, which disagree on day rates. The rules come from gov.uk, Approved Document P and the ICO. Building rules differ in Wales, Scotland and Northern Ireland, and this guide covers England.
Questions fitters ask
Bathroom leads, answered.
- How much do bathroom leads cost in the UK?
- Sales Fuel says its leads typically cost around £25 plus VAT each, with a weekly minimum order. Zapo, formerly Get Work, sells a managed Google Ads plan for bathroom fitters from £400 to £1,600 a month plus VAT, which on its cheapest plan works out at about £40 per estimated lead. BuildBright, Leads Everyday and Leads Do Work don't publish a price. A click on a bathroom search in Google costs £4.94 to £12.55, going by Google Ads data for the UK.
- Is every bathroom lead a full bathroom?
- No. Leads Do Work publishes its latest bathroom enquiries, and on the day we read it the list mixed full refits with a back-to-wall toilet swap, an electric shower to plumb in and a dripping waste pipe. Ask any seller what counts as a bathroom lead before you pay for one, and whether you can turn down the small jobs.
- Are bathroom leads exclusive?
- Some are, for a while. Sales Fuel's are "Exclusive for 30 days", and its FAQ says an unanswered lead goes back on sale after that. BuildBright says "One lead and it's yours only", Leads Everyday says "never shared with competitors" and Zapo says it delivers exclusive leads. Leads Do Work matches each enquiry with "independent contractors who may be relevant", and on MyBuilder the homeowner decides who gets their details.
- Do bathroom jobs need building regulations approval or Part P?
- Some do. gov.uk lists installing a bathroom that will involve plumbing, and changing electrics near a bath or shower, as work that may need approval, while swapping a bath, toilet, basin or sink like for like is exempt. In England, Approved Document P makes a new circuit, a new consumer unit, or any change to circuits in the zone round a bath or shower notifiable. A competent person scheme lets you self-certify; otherwise it goes to building control.
- When do people search for bathroom fitters most?
- UK searches for "bathroom fitters near me" were highest in October and January and lowest in December, which was about 2.8 times quieter. Every other month sat between the two, without a long off-season.
- Is it legal to buy bathroom leads?
- Yes, as long as you check where they came from. The ICO expects a business buying marketing data to carry out proportionate checks and due diligence, and says a seller's word is not enough. We found no ICO fine that names bathroom fitting. The nearest is Lead Pronto, a home improvement lead seller fined £30,000 in November 2025 because its privacy policy named none of the 18 clients it passed data to.
- Can a customer cancel a bathroom I sold them at their home?
- Yes. When the contract is agreed in their home, the Consumer Contracts Regulations 2013 give them 14 days to cancel. Leave out the cancellation information and that window can run for up to 12 more months, and it is an offence. If they want the job started inside the 14 days, have them ask for it in writing.
Keep reading
More straight answers for trades.
Fill the diary with full bathrooms nobody else was sold first.
We build the website and run the Google Ads in an account in your name, on the bathroom work you want, in the towns you want to drive to. See what it costs, or send us a question first.