Last updated 21 October 2026
Google charges £3.84 a click for washing machine repair. Leads Do Work has no price for it at all.
Hardly anyone sells appliance repair leads by the lead in the UK. Leads Do Work's price list has no row for the trade. The one appliance-only seller we found, a network of London repair websites, charges a flat fee per lead and tells you the price on the phone. Bark sells credits at £1.80 each. Buy the click yourself and a householder's appliance repair search costs £2.63 to £5.25, or about £36 to £72 a lead.
The click isn't the problem. The size of the job is: Checkatrade puts a new washing machine pump at £70 to £110, and Bosch charges £109 for a visit outside the M25, labour included.
Straight off a seller's page
"Every lead goes to one engineer only. Never shared, never resold."
That's the pitch on the London network's page for engineers. The customer rang a website called Appliance Repair London, which says it offers a "Fast, professional service with a guarantee". They didn't ring you. The price per lead isn't printed: "Call us for current pricing in your area."
Where we stand
We don't sell appliance repair leads. We help you get your own.
This guide is the honest version of what buying appliance repair leads costs, and who else gets them. What we do instead is build appliance repair engineers a website that turns visits into calls, and run Google Ads in an account in your own name, so every lead that comes in is a customer who found you, and nobody else was sold it.
What you are paying for
Win one call in three and the leads cost more than the pump you fit.
With so few published lead prices, the honest comparison is what your own ads cost. Here is each repair against two of them: a lead off "appliance repair near me", the cheapest search in the set at about £36, and one off "washing machine repair", the busiest, at about £52. Both assume you win one quote in 3.
| Repair | Typical UK price | At about £36 a lead | At about £52 a lead |
|---|---|---|---|
| New washing machine pump | £70 to £110 | £108 a win, 120% of the job | £156 a win, 173% of the job |
| New fridge thermostat | £60 to £130 | £108 a win, 114% of the job | £156 a win, 164% of the job |
| New fan oven element | £80 to £170 | £108 a win, 86% of the job | £156 a win, 125% of the job |
| New dishwasher pump | £120 to £160 | £108 a win, 77% of the job | £156 a win, 111% of the job |
| New tumble dryer heating element | £130 to £190 | £108 a win, 68% of the job | £156 a win, 98% of the job |
| New washing machine motor | £250 to £390 | £108 a win, 34% of the job | £156 a win, 49% of the job |
| Fridge compressor repair | £300 to £480 | £108 a win, 28% of the job | £156 a win, 40% of the job |
Repair prices from Checkatrade's cost guides for washing machines, fridges and dishwashers (April 2026), tumble dryers (July 2025) and ovens (January 2025), worked at the middle of each range. One win in 3 is MyJobQuote's figure for its trades; nobody publishes a figure for appliance repair. Lead costs use Google's click prices and the conversion rate explained further down.
A won customer should cost about 10 to 15 percent of the job. No repair in the table gets there at one win in 3. Even on the cheapest click, a fridge compressor comes closest at 28% of the job. Win a washing machine motor off "washing machine repair" and the leads behind it come to 49% of what the motor job is worth. On a pump, the leads behind one win cost more than the repair. At about £42 a lead off "washing machine repair near me", a job would need to be worth around £840 to stay inside the band.
So book more of the calls you get
One in 3 is a guess borrowed from a marketplace where several trades quote. A householder with a dead washing machine who rings you from your own ad isn't comparing three quotes in the same way. Put your own booking rate into the calculator below. It moves the answer more than the price of the click does.
Fitting or wiring? Other guides
This guide is about repairs. Plumbing in a new machine and other small fitting jobs are in our handyman leads guide, and a new cooker circuit is in electrician leads.
Your numbers
How much can an appliance repair lead cost before the job stops paying you?
Choose a repair, set how often a call turns into a booked job, then type in what a lead costs you. It opens on a new washing machine motor. Switch to the pump, then raise your booking rate, and watch what changes.
WHAT CAN YOU PAY FOR AN APPLIANCE REPAIR LEAD?
Pick a job, or type in what yours are worth
Starts on one in three, the figure MyJobQuote tells its own trades to expect. Put in yours.
You can pay up to about
£16
a lead, winning one in 3
- Healthy range, per won job
- £32 to £48
- Which per lead is
- £11 to £16
Put a seller's price in the last box and this will tell you what each won job would cost you.
That 10 to 15 percent band is a rule of thumb we use across every trade. Nobody has measured it.
Who sells them
Only one seller is built for appliance repair leads, and it won't print its price.
Seller pages and prices are quoted from each firm's own website, and "Not published" means the firm doesn't say.
| Seller | Price | Who else gets the lead | In their words |
|---|---|---|---|
| Appliance Repair London network | Flat fee per lead, by phone | Nobody | "Never shared, never resold" |
| Leads Do Work | No appliance row; nearest £12 + VAT, £11 a week | 1 to 3 others, 5 at most | "Heating / Gas | Appliances / work" |
| Bark | Credits, £1.80 each + VAT | Up to 5 respond | "The average price of Appliance Repair Men is £67" |
| MyJobQuote | Not published | Up to 2 others | "Up to 3 tradesmen can accept details for each job lead" |
| Checkatrade | £30 a month, lead plans from £59 | Not stated | "the jobs you get are all yours" |
The London network sends the call it took itself
It runs "a network of appliance repair websites across the UK that rank on Google for local repair searches". A householder rings the site, and the network checks the job is real, says it will "check the appliance isn't under warranty", and passes it to one engineer. You pay "a flat fee per lead", a lead that isn't genuine is free, and you can leave on 7 days' notice.
It wants partners with at least 2 years of hands-on repair experience, public liability insurance and "Electrical competency (e.g., City & Guilds, NVQ) as required". Two things to weigh: the customer has a different firm's name in their head when you ring, and the price isn't written down anywhere you can hold it to.
Leads Do Work has no row, and MyJobQuote files you under plumbers
Leads Do Work's Connect price list covers dozens of trades and has no appliance repair line. The nearest is "Heating / Gas | Appliances / work" at £12 from a homeowner and £13 from a business, plus VAT and an £11 weekly fee. Its page doesn't say what that row covers. On MyJobQuote, a Leicestershire engineer who repairs washing machines, dryers, dishwashers, ovens and fridge freezers has a profile filed under "Plumbers". Where there's no category, you'd be buying another trade's leads and hoping some are yours.
Bark and Checkatrade take appliance engineers without pricing the lead
Bark has appliance repair and washing machine repair categories. The £67 and £80 averages on those pages are what customers pay for the repair, not what a lead costs you, and how many credits an appliance lead takes isn't published. Checkatrade's own article for appliance engineers asks you to "Pass up to 12 of our checks" and says "the jobs you get are all yours", with no price; its tiers start at £30 a month, and lead plans "from £59/mo". A £90 pump repair leaves no room to split the customer with another engineer; the shared-lead trap runs those numbers, and is Bark worth it unpicks the credits.
Everything here about Leads Do Work's contract comes from its own published terms and conditions, last read on 1 October 2026. Terms get revised, so check yours against the current version before you act on anything.
Rather have appliance repair leads that are yours alone?
That's what we do. We don't sell leads. We build the website and run the Google Ads that bring customers straight to you, in an ad account in your name that stays yours if you ever leave.
See pricingWant to know how many people near you search Google for what you do each month? Message us your town and we'll send you the real numbers.
Check my areaBuying the click yourself
14,800 washing machine searches a month, at £3.84 a click.
Engineers hardly go looking for lead sellers: "appliance repair leads" draws about 10 a month, with no advertiser on it. The householder's side is busy: "washing machine repair" gets 14,800 searches a month and "washing machine repair near me" 12,100. The dearest search in the set is "fridge engineer" at £5.25; the cheapest is "appliance repair near me" at £2.63. The per-lead column divides each click by 7.33%, WordStream's conversion rate for home improvement search ads, which is US data, so treat it as a rough guide.
| Search | Searches a month | Per click | Per lead |
|---|---|---|---|
| fridge engineer | 320 | £5.25 | £72 |
| oven repair | 1,900 | £4.36 | £59 |
| dishwasher engineer | 260 | £4.15 | £57 |
| fridge repair | 1,900 | £3.96 | £54 |
| washing machine engineer | 720 | £3.96 | £54 |
| cooker repair | 880 | £3.95 | £54 |
| tumble dryer repair | 1,600 | £3.94 | £54 |
| fridge repair near me | 6,600 | £3.86 | £53 |
| washing machine repair | 14,800 | £3.84 | £52 |
| dishwasher repair | 2,900 | £3.70 | £50 |
| fridge freezer repair | 1,600 | £3.56 | £49 |
| appliance repair | 3,600 | £3.43 | £47 |
| dishwasher repair near me | 6,600 | £3.20 | £44 |
| washing machine repair near me | 12,100 | £3.10 | £42 |
| gas cooker repair | 480 | £3.09 | £42 |
| oven repair near me | 5,400 | £2.81 | £38 |
| appliance repair near me | 5,400 | £2.63 | £36 |
Google Ads data for the UK, pulled 1 October 2026. Click prices are bid-based estimates, so what you actually pay will land near them rather than on them.
The spread is narrow. Every search costs £36 to £72 a lead, whether the fault turns out to be a £90 pump or a £390 compressor, so the click price won't sort the good jobs from the small ones for you. What your own ads do give you:
- Your name on the ad, the website and the van
- Your repair prices read before the customer calls
- Bids on the appliances you want more of
- A gas cooker ad only if you are Gas Safe
- Clicks paid to Google, with nothing added
- An ad account that leaves with you
The conversion rate in the table is the lever. It is an average across home improvement websites; a page that shows your prices, the brands you repair and a phone number people can tap does better or worse than that, and every point it gains comes straight off the cost of a lead. Google's ads policy puts no extra verification on appliance repair ads in any country. How the rest of an account is set up is in the Google Ads guide for tradesmen, and picking a budget in how much to spend on Google Ads.
Google Local Services Ads
"Appliance repair services" is on Google's UK category list. In the UK you pay for each valid lead, including a call you miss in your hours if the caller holds on, and there are no lead credits. On a £90 repair, a call that turns out to be a machine still under warranty costs you the same as one that books. Read our Local Services Ads guide before a warranty caller eats the budget.
The price you are compared with
Bosch charges £109 for the visit and the labour, however long it takes.
The maker is often the first number a customer finds. Bosch's repair page says: "Our call-out charge outside of the M25 is £109.00 including VAT, and within the M25 our call-out charge is £119.00 including VAT." It covers "the engineers call-out and labour, no matter how long the repair takes to complete", and parts are extra. In some areas Bosch uses a "selected and approved service partner", who may charge differently.
Checkatrade puts a typical engineer's call-out at around £60 and labour at around £50 an hour. A customer weighing you against the maker is weighing a fixed £109 against your call-out plus hours they can't predict. If your call-out and your usual repair prices are on your website, that comparison happens before they ring rather than on the doorstep.
Spare parts and the law
The maker must supply a washing machine motor for 10 years, within 15 working days if you've registered first.
The Ecodesign for Energy-Related Products and Energy Information Regulations 2021 cover England, Wales and Scotland, and their appliance rules came in on 1 July 2021. For washing machines and washer-dryers, the maker "must make available to professional repairers" parts including "motor and motor brushes", "pumps", "washing drum, drum spider and related ball bearings", heaters, "printed circuit boards" and "software and firmware including reset software", for 10 years after the last machine of that model is sold. Door seals and detergent dispensers have to be available to householders too.
How long parts stay available
10 years for washing machine parts. 7 years for dishwasher pumps, motors and boards, and 7 for fridge thermostats, sensors and circuit boards. Tumble dryers, ovens and hobs aren't in these parts schedules.
What the maker can ask for
Before giving you repair information it may ask you to show "technical competence", that you comply with the Electricity at Work Regulations 1989, and that you are "covered by insurance for liabilities". It must say yes or no within 5 working days.
Why registering pays off
Parts must arrive "within 15 working days of receiving an order", but that promise "does not apply to repairers who have not registered". A machine stuck waiting for a pump is a customer ringing someone else.
None of this is on a bought lead, but it belongs on your website: say which makers you're registered with and that you're insured. What cover trades usually carry is in what insurance tradesmen need.
Leads to send elsewhere
The gas cooker and the two-month-old machine aren't yours yet.
Gas cookers and hobs: Gas Safe only
Under regulation 3 of the Gas Safety (Installation and Use) Regulations 1998, a self-employed person can only do gas work as a member of the class HSE approves. HSE is just as clear about homes: nobody can be employed on a gas appliance in someone's home unless they are on the Gas Safe register. "gas cooker repair" gets 480 searches a month at £3.09 a click; leave it out of your ads unless you're registered. Gas work more widely is in plumbing leads.
A new machine: the shop's problem first
The Consumer Rights Act 2015 says goods that go wrong "within the period of 6 months beginning with the day on which the goods were delivered" are taken to have been faulty on that day. Checkatrade lists a tumble dryer repair inside a one-year warranty as "Usually free". Ask when the machine was bought before you quote, and tell the customer if the seller should be putting it right.
The London network screens out warranty calls before it charges you. With your own ads, a line on your website saying what you do and what you don't does the same job for free.
Through the year
Dryer searches fall away by summer. Fridge searches climb into it.
UK searches for "tumble dryer repair" peaked at 2,900 in October and fell to 720 in July, about 4 times lower. "fridge repair near me" ran the other way, from 4,400 in February to 9,900 in June.
UK searches for "tumble dryer repair", by month
September 2025 to August 2026. Google Ads keyword data, rounded bands.
Move the budget, not the total
If you fix both, you don't need a quiet season. Lean the ads towards dryers from autumn and towards fridges from May. A seller selling "appliance repair" as one product can't do that for you.
Don't plan around one October
Fridge, oven and general appliance repair searches all jumped in autumn 2025, fridges to 14,800 in October. A single autumn is too thin to bank on, so set the October bids by hand rather than building next year around them.
Where the lead came from
Find out whose website the customer used before you ring them.
The ICO puts the checking on you as the buyer. It wants checks in proportion to the risk, and a seller telling you the data is clean doesn't count as one. The ICO fined Lead Pronto £30,000 in November 2025 over texts sent on consent that named none of the firms it was generating data for. Lead Pronto's case sits alongside the other home improvement fines in our roofing leads guide.
Before you pay for appliance repair leads, ask:
- Which website did the customer use, and whose name was on it?
- Does the consent name my business?
- How many other engineers get it?
- Is the appliance under warranty or a few months old?
- Is it gas, and do you know I am Gas Safe?
If a seller can't answer the warranty or Gas Safe question, that is your answer on whether to buy.
Which way to go
Small repairs need cheap leads and a high booking rate. Your own website gives you the second.
Buy per lead if
- The price is written down
- The lead is yours alone
- Warranty calls are screened out
- You answer within the hour
Think twice if
- Appliances sit under plumbers
- The price is "call us"
- Up to 5 engineers respond
- Nobody says which site it came from
Run your own if
- You want your name on the call
- You repair fridges and dryers
- Your prices can go on the page
- The ad account is yours to take
Appliance repair has cheap clicks, small jobs and almost no lead market, which leaves the booking rate as the number that decides whether it pays. A £125 oven element only works on a lead you book. How leads are sold in every other trade is in our guide to trade leads. Weighing a directory listing instead? Read is Checkatrade worth it first.
Our sources
Where every appliance repair figure here came from.
One thing to know first: we sell websites and Google Ads to trades, so we have a side in this. That's why each seller is quoted in its own words, and why the tables show our own route against the size of the job rather than against a seller's price we couldn't check.
Seller pages and terms were read on their own sites on 1 October 2026. Search volumes and click prices are Google Ads data for the UK, pulled the same day. Repair prices are from Checkatrade's guides to washing machine, fridge, dishwasher, tumble dryer and oven repairs, and the maker's price from Bosch. The parts rules are from the Ecodesign regulations on legislation.gov.uk, gas from the Gas Safety regulations and HSE, and the six-month rule from the Consumer Rights Act. The rules come from Google's ads policy and Local Services Ads help, and lead consent from the ICO.
Questions appliance engineers ask
Appliance repair leads, answered.
- How much do appliance repair leads cost in the UK?
- Almost nobody publishes a price. Leads Do Work's price list has no appliance repair row; its nearest is "Heating / Gas | Appliances / work" at £12 plus VAT. The one appliance-only seller we found, a London network of repair websites, charges a flat fee per lead and gives the price by phone. Bark credits are £1.80 each plus VAT. A click on a householder's appliance repair search costs £2.63 to £5.25, about £36 to £72 a lead.
- Are appliance repair leads exclusive?
- It depends who sells them. The London network says "Every lead goes to one engineer only". MyJobQuote lets up to 3 tradesmen take each lead and Bark up to 5 professionals respond. Leads Do Work puts 1 to 3 others on a job, never more than 5. A lead from your own ad goes to nobody else.
- How much is a Bosch engineer call-out?
- Bosch's washing machine repair page says £109 outside the M25 and £119 inside, including VAT. That covers the call-out and the labour "no matter how long the repair takes", with parts charged on top. In some areas Bosch sends a service partner, who may charge different prices.
- Can an independent engineer get manufacturer spare parts?
- For washing machines, dishwashers and fridges, yes. Since 1 July 2021 the Ecodesign regulations make the maker supply parts such as motors, pumps and circuit boards to professional repairers, for 10 years after the last washing machine of a model and 7 for dishwashers and fridges. You may have to register first, and the maker can ask you to show technical competence, compliance with the Electricity at Work Regulations 1989 and liability insurance. It must answer within 5 working days.
- Can I repair a gas cooker without being Gas Safe registered?
- No. A self-employed person may only do gas work as a member of the class HSE approves, and HSE says anyone working on gas appliances in a home "must be a Gas Safe registered engineer". A gas cooker or gas hob lead goes to someone who is.
- Should I take a repair on a machine bought a few months ago?
- You can, but tell the customer about the seller first. Under the Consumer Rights Act 2015, a fault that shows up within 6 months of delivery is taken to have been there on the day it arrived, so the shop has to put it right. One lead seller screens these calls out before they reach you.
- When do people search for appliance repairs most?
- It depends on the appliance. In the last 12 months, UK searches for "tumble dryer repair" peaked in October at 2,900 and were lowest in July at 720. "fridge repair near me" went the other way, from 4,400 in February to 9,900 in June.
- Can appliance repair firms use Google Local Services Ads?
- "Appliance repair services" is on Google's UK list of Local Services Ads categories. In the UK you pay for each valid lead, which covers answered calls, messages, voicemails and some missed calls, and lead credits aren't available. Ordinary search ads for appliance repair have no extra verification step in any country.
- What should I ask an appliance repair lead seller?
- Which website the customer used and whose name was on it, whether the consent names your business, how many other engineers get the lead, and whether you can return one for an appliance under warranty. The ICO puts those checks on the buyer. Lead Pronto, a lead seller, was fined £30,000 by the ICO in November 2025 over texts sent without valid consent.
Keep reading
More straight answers for trades.
Repairs in the diary, from customers who rang your name, not someone else's.
We build your website and run Google Ads from an account in your own name, aimed at the appliances you want more of and shifted with the seasons. See what it costs, then tell us about your business and we'll lean the bids towards dryers in autumn and fridges from May.