Last updated 15 October 2026
Bifold door leads: 33,100 searches for the doors, 2,490 for someone to fit them.
Leads Do Work sells bifold door leads at £34 each plus VAT, £8 more than its uPVC door row. PromoSEO runs door campaigns from £500 a month, and Leads 2 Trade sells bifold leads to between one and 4 installers without printing a price. Buy the click yourself and a hiring search costs £3.05 to £14.40.
The catch for anyone advertising is the head term. "bifold doors" gets 33,100 UK searches a month, and Google answers it with shops. This guide covers external bifolds and sliding patio doors. Front and composite doors are in our double glazing leads guide, and a cracked pane in an existing bifold is glazier work.
What the homeowner is promised
"price estimates from up to four local bi-fold door installers, all competing to get your business"
That line is on getbifolddoors.co.uk, one of the niche sites Leads Do Work names on its door page. The customer is told before you ring that you are one of up to 4. Leads Do Work's own terms say 1 to 3 others, 5 at most.
Where we stand
We don't sell bifold door leads. We help you get your own.
This guide is the honest version of what buying bifold door leads costs, and who else gets them. What we do instead is build bifold and patio door installers a website that turns visits into calls, and run Google Ads in an account in your own name, so every lead that comes in is a customer who found you, and nobody else was sold it.
Who is searching
Most bifold searches are shoppers. A few thousand want a fitter.
We pulled 66 bifold and patio door searches on 1 October 2026. "internal bifold doors", the room divider kind, gets 27,100 a month at £0.72 a click. Shoppers type the store: "bifold doors wickes" at £0.41 and "bifold doors b&q" at £0.39. When we looked at what Google shows for "bifold doors", the results were makers, door shops, Amazon and Wayfair.
| Shopping or DIY search | Searches a month | Per click |
|---|---|---|
| bifold doors | 33,100 | £3.06 |
| internal bifold doors | 27,100 | £0.72 |
| aluminium bifold doors | 2,900 | £8.03 |
| bifold doors wickes | 1,300 | £0.41 |
| upvc bifold doors | 1,000 | £4.11 |
| bifold doors b&q | 880 | £0.39 |
| how to fit bifold doors | 210 | £0.30 |
| bifold doors diy | 170 | £1.96 |
| supply only bifold doors | 50 | £7.70 |
Google Ads data for the UK, pulled 1 October 2026. Volumes are rounded bands.
Add up every bifold search in the pull that names an installer, a fitter, a company, a specialist or "near me" and you get about 2,490 a month, counting each group of close variants once. The head term alone is roughly 13 times that. Advertisers already price the gap: "bifold door installers" costs £9.77 a click and "aluminium bifold doors near me" £14.40.
Why "fitted" costs a third of "installers"
Google files "bifold doors fitted" with "fitting bifold doors", and both return 390 searches at £3.05. Our reading is that the group mixes hirers with people working out how to do it themselves, which is why it prices like the head term. The installer group costs about 3 times as much a click.
The supply-only buyer needs a fitter
"supply only bifold doors" gets 50 searches at £7.70, "how to fit bifold doors" 210 and "bifold doors diy" 170. Some of those buyers end up with a set on the drive and nobody to hang it. MyJobQuote puts the labour on a 3-panel set at about £600.
What one price buys
The same £34 for a fitting day or a five-pane aluminium set.
Leads Do Work has one bifold row, so a homeowner with doors from a builders' merchant and one after a £6,225 aluminium set cost you the same to hear about. Below is each job at that price and at the cost of a lead off "bifold door installers", if you win one quote in 3.
| Job | Typical UK price | Leads Do Work, £34 a lead | Own ads, about £133 a lead |
|---|---|---|---|
| Fit a supply-only bifold set (labour) | £600 to £1,200 | £102 a win, 11% of the job | £400 a win, 44% of the job |
| Sliding patio door, supplied and fitted | £500 to £1,500 | £102 a win, 10% of the job | £400 a win, 40% of the job |
| Bifold into a new opening (labour, structural work) | £1,200 to £3,000 | £102 a win, 5% of the job | £400 a win, 19% of the job |
| uPVC 3-panel bifold, supplied and fitted | £1,950 to £2,800 | £102 a win, 4% of the job | £400 a win, 17% of the job |
| Aluminium 5-panel bifold, supplied and fitted | £5,250 to £7,200 | £102 a win, 2% of the job | £400 a win, 6% of the job |
Fitting labour from Checkatrade's bifold guide (July 2026), the sliding door and both full sets from MyJobQuote's guides (September 2026), and new-opening labour from MyBuilder (August 2026). We use the middle of each range. Winning one quote in 3 is MyJobQuote's figure for its trades; nobody publishes an independent UK figure. The own-ads column divides the "bifold door installers" click price by WordStream's conversion rate for home improvement search ads. Every lead price in the table is quoted without VAT.
On our rough rule, winning a job should cost about 10 to 15 percent of it. Leads Do Work's price lands inside that band on fit-only work (11%) and well under it on a full set (4% of a uPVC three-pane). A lead from your own ads costs more than the band on every job except the aluminium set, where it is 6%.
When the lead says "sliding door"
MyJobQuote puts a sliding patio door at £500 to £1,500. Checkatrade has two answers: £450 to £1,800 in its June door guide and £3,000 to £5,000 in its July replacement guide. The customer may have read either, so ask which door they mean before you price the visit.
When the window is coming out
MyJobQuote prices swapping existing patio doors at £750 to £2,500 and a new opening at £1,900 to £3,500. MyBuilder puts the opening labour alone at £1,200 to £3,000. The lead form rarely says which job it is, and the rules change with it, as the section on building regulations below shows.
Your numbers
What can a bifold lead cost before the fitting stops paying you?
The panel opens on a uPVC three-pane set. Pick the fit-only row to see how thin a labour-only job is, then the aluminium set to see how much room the bigger installs leave. Put in your own win rate and a seller's price.
WHAT CAN YOU PAY FOR A BIFOLD LEAD?
Pick a job, or type in what yours are worth
Starts on one in three, the figure MyJobQuote tells its own trades to expect. Put in yours.
You can pay up to about
£119
a lead, winning one in 3
- Healthy range, per won job
- £238 to £356
- Which per lead is
- £79 to £119
Put a seller's price in the last box and this will tell you what each won job would cost you.
That 10 to 15 percent band is a rule of thumb we apply to every trade. It has never been measured.
Who sells them
Four firms name bifolds. Only one prints a price per bifold lead.
"bifold door leads" has no recorded searches, so installers aren't looking for sellers this way. These are the firms we found that mention bifolds, plus the directories. Seller pages and prices are quoted from each firm's own website, and "Not stated" means the firm doesn't say.
| Seller | Price | Who else gets the lead | In their words |
|---|---|---|---|
| Leads Do Work | £34 a lead + VAT, £11 a week | 1 to 3 others, 5 at most | "Doors | External | bifold" |
| Leads 2 Trade | Not published | 1, up to 3 or up to 4, by tier | "3, 5 or 7 pane" |
| PromoSEO | From £500 a month | Nobody in your area | "100 percent exclusive" |
| MaxLeadz | Not published | Not stated | "40+ price-qualified leads in 90 days" |
| Checkatrade | £30 a month, lead plans from £59 | Not stated | A "Bifold Doors Installation" category |
| MyJobQuote | Not published | Up to 3 trades | "compare up to 3 quotes" |
| Bark | Credits, priced by job and area | Not stated | Door fitters only, no bifold category |
Leads Do Work charges more for a bifold than a front door
Its Connect price list has a row for "Doors | External | bifold" at £34 from a homeowner and £44 from a business, against £26 for a uPVC or composite door, plus VAT and the £11 weekly fee. Returns are "manually reviewed" and contracts can be cancelled at any time.
Its door page says it receives "enquiries for bi-fold, patio, and French door installations" but its public feed there shows only front and back doors, so there is no sample of a bifold lead to read. The homeowner site it names, getbifolddoors.co.uk, carries a "Powered by AnyTrades" footer, a line about "conservatory roof replacement" and WordPress's "This is your first post" placeholder.
Leads 2 Trade asks the size before you do
Its bi-fold page says leads come from "our own websites", then a call where "material type and rough sizes are established at this stage where possible". It checks the customer is the homeowner and wants the work "from immediate to within 6 months". A Hot Key lead goes to one installer, Premium to at most 3 with booked visits, Qualified up to 4 times, and the Lead Vault is "first come first served". You must be FENSA, CERTASS or ASSURE registered and have a year's trading behind you.
PromoSEO and MaxLeadz buy the ads themselves
PromoSEO lists bifold doors among ten door types, starts at £500 a month and says "No enquiry is shared with competing installers in the same area". It names "bifold door installers" as a phrase it targets with Google Ads, the same search you can bid on at £9.77. MaxLeadz runs Meta Ads for window and door firms and promises 40+ leads in 90 days or it keeps working free. It prints no price and makes no promise about sharing.
The big names have no bifold page at all
Lead Pronto sells leads for windows and doors from £15 and Zapo runs glazing ads from £400 a month, but neither has a bifold page, and Leads Everyday has no door page beyond garages. Bark has a door fitters category with a £415 average job, credits that last 3 months, and no bifold category. Checkatrade does have one. What several firms quoting the same customer does to your price is in the shared-lead trap.
Everything here about Leads Do Work's contract comes from its own published terms and conditions, last read on 1 October 2026. Terms get revised, so check yours against the current version before you act on anything.
Rather have bifold door leads that are yours alone?
That's what we do. We don't sell leads. We build the website and run the Google Ads that bring customers straight to you, in an ad account in your name that stays yours if you ever leave.
See pricingWant to know how many people near you search Google for what you do each month? Message us your town and we'll send you the real numbers.
Check my areaBuying the click yourself
Bid on the people asking for a fitter, and let the shops have the rest.
These are the searches from people hiring somebody, dearest first. "aluminium bifold doors near me" tops the list at £14.40 on 170 searches; "bifold doors near me" is the biggest at 880. For the per-lead column we assume 7.33% of clicks get in touch, which is WordStream's conversion rate for home improvement search ads. It is US data, so treat it as a rough guide.
| Search | Searches a month | Per click | Per lead |
|---|---|---|---|
| aluminium bifold doors near me | 170 | £14.40 | £196 |
| bifold door companies near me | 70 | £12.51 | £171 |
| bifold doors near me | 880 | £10.41 | £142 |
| patio door replacement | 720 | £9.82 | £134 |
| bifold door installers | 590 | £9.77 | £133 |
| sliding doors near me | 140 | £9.07 | £124 |
| patio door installation | 260 | £8.93 | £122 |
| patio door fitters | 210 | £8.54 | £117 |
| bifold door repair | 720 | £6.02 | £82 |
| patio door repair | 590 | £5.02 | £68 |
| bifold doors fitted | 390 | £3.05 | £42 |
Google Ads data for the UK, pulled 1 October 2026. Click prices are bid-based estimates, so the bill for your clicks will be in the same area without matching them exactly.
Every row costs more per lead than Leads Do Work's £34, at £42 to £196. The repair searches are the cheap end: "bifold door repair" gets 720 a month at £6.02, about £82 a lead, and "patio door replacement" 720 at £9.82. What a campaign of your own changes is which of these you pay for:
- Installer and near-me searches only
- Shop names and "internal" as negatives
- A separate budget for repair clicks
- Panel counts and prices on your website
- Your firm name on the ad they tap
- An ad account that leaves with you
Read how much to spend on Google Ads before you set a budget for bifold work, then the Google Ads guide for tradesmen for setting up the account itself.
No Local Services Ads for fitters
Google's UK category list has "Window repair services" and "Garage door services", and nothing for fitting doors. There is no category a bifold installer fits, which leaves ordinary search ads. PromoSEO names Local Services Ads among its door channels; ask which category it means. The full picture is in our Local Services Ads guide.
When the window comes out
A bifold where a window used to be isn't a straight replacement.
An external door is a "controlled fitting", says the Planning Portal, so a new bifold set has to meet building regulations through a competent person scheme or a building control body. That much is the same for every door. The difference is in what the scheme covers. FENSA covers replacements where "the property must be sited on its original footprint, and the use and size of rooms mustn't be altered", and doesn't cover new extensions or conservatories.
Approved Document L adds a limit that bites on a big glazed opening. At paragraph 10.5, "If a window is enlarged or a new one is created", the windows, rooflights and doors together "should not exceed 25% of the total floor area of the dwelling", or "compensating measures should be taken". The paragraph is written about windows; a five-metre opening cut where a window was is the case to check it against. Checkatrade budgets £650 to £1,000 for the new lintel.
The figure the set must meet
Table 4.2 puts "Doors with >60% of internal face glazed" in an existing home at a U-value of 1.4 or "Doorset Energy Rating Band C minimum". A 2026 edition takes effect on 24 March 2027.
Safety glass down low
The Planning Portal wants safety glazing "Within any glazed door up to 1500mm from floor level", and in side panels within 300mm of a door. On a bifold that is every leaf.
Repairs sit outside it
Paragraph 10.6 says "Replacing glazing, or a window or door in its existing frame is not providing a controlled fitting." A new roller or a reglazed leaf keeps the frame, so the energy rules don't apply.
Planning is usually simpler: the Planning Portal says new doors "of a similar appearance to those used in the construction of the house" don't normally need an application, unless an Article 4 Direction or a listed building changes that. A lead form may not say whether there is a window to remove. Ask before you price, because the answer moves the job from £750 to £2,500 to £1,900 to £3,500 on MyJobQuote's figures and changes which paperwork is yours.
Through the year
Installer searches peaked in May and were lowest in July.
Purplex tells window and door firms that "Summer's a good time for bifolds". The search data for people looking for a fitter says otherwise. UK searches for "bifold door installers" reached 1,000 in May and fell to 320 in July, about 3.1 times lower.
UK searches for "bifold door installers", by month
September 2025 to August 2026. Google Ads keyword data, rounded bands.
Spend in the spring, not August
The climb ran from March into May. If a seller charges the same per lead all year, the summer leads are the ones bought against the thinnest demand.
September came back strong too
The series opens at 880 in September 2025, second only to May. One year of data can't say why, so treat it as a month to have the budget ready rather than a pattern.
Before you pay
Ask a bifold seller what the customer was told, and how many installers were named.
Before you pay for a bifold lead, the ICO wants you to have looked into how the homeowner's details were gathered, as far as the risk warrants. A seller promising the consent is fine doesn't count as looking. On bifolds there is a second reason to ask: the quote site the homeowner used may already have promised them up to 4 competing installers, and you'll want to know that before you book a survey.
- Which website did the homeowner fill in?
- How many other installers get the lead?
- Are the panel count and material known?
- Is there a window to take out?
- Is a supply-only fitting job a valid lead?
Keep the seller's answers in writing next to the lead itself, so a return request has something to point at.
Which way to go
Buy cheap leads for the fitting work. Advertise for the big aluminium sets.
Buy per lead if
- You take fit-only and small sets
- £34 fits a £2,375 job
- You call back within the hour
- Returns are actually honoured
Think twice if
- Up to 5 installers get the call
- The site promised up to four quotes
- Nobody says how big the opening is
- The price is not on the page
Run your own if
- You sell aluminium sets
- You can cut the shop searches out
- You want the customer alone
- The ad account stays with you
Bifolds reward the installer who can tell a shopper from a customer. A bought lead is cheap next to a full set, and your own ads only earn their keep on the larger aluminium installs, so most firms will end up doing some of both. A bifold into a new conservatory is covered in our conservatory leads guide, and the rest of the trades in our guide to trade leads.
Our sources
Where each bifold figure on this page came from.
We build websites and run Google Ads for trades, so we have an interest here. That is why the sellers are quoted in their own words, and why the job table shows a bought lead beating our own ads on most of the jobs in it.
Seller pages and terms were read on their own sites on 1 October 2026, with the homeowner quote site, and the UK search and click data was pulled from Google Ads the same day. Job prices are from Checkatrade's bifold guide, MyJobQuote's bifold and patio door guides and MyBuilder's bifold guide. The building rules come from FENSA, the Planning Portal and Approved Document L; Google's categories from its Local Services Ads help; and lead consent from the ICO.
Questions bifold installers ask
Bifold door leads, answered.
- How much do bifold door leads cost in the UK?
- Leads Do Work lists bifold doors at £34 a lead from a homeowner and £44 from a business, plus VAT and an £11 weekly fee, against £26 for a uPVC door. PromoSEO's door packages start at £500 a month. Leads 2 Trade, MaxLeadz and Checkatrade publish no bifold lead price. A click on your own ad costs £3.05 to £14.40 across the hiring searches we pulled.
- Are bifold door leads exclusive?
- Not at Leads Do Work, whose terms put 1 to 3 other firms on a job and never more than 5; the bifold quote site it names tells homeowners they will hear from up to 4 installers. Leads 2 Trade sells a bifold lead to one installer, up to 3 or up to 4 depending on the tier. PromoSEO says no enquiry is shared in your area.
- Should I bid on "bifold doors" in Google Ads?
- Not as a broad search. It gets 33,100 UK searches a month at £3.06 a click, but the results Google shows for it are retailers, makers and internal door shops. Every bifold search we found naming an installer, fitter, company or "near me" adds up to about 2,490 a month. Bid on those and add the shop names as negatives.
- Is fit-only bifold work worth paying a lead for?
- At £34 it can be. Checkatrade puts the labour on a bifold at £600 to £1,200, and at one win in 3 a £34 lead is 11% of a £900 fitting job. The customer bought the doors elsewhere, so there is no margin on the set to fall back on.
- Does turning a window into bifold doors need building regulations approval?
- The doors are a controlled fitting either way, so they must meet the rules through a competent person scheme or building control. FENSA covers replacements only where the size and use of rooms stay the same. Approved Document L also says that where a window is enlarged or a new one made, glazed area should stay within 25% of the floor area or be offset by other improvements.
- Can bifold door companies use Google Local Services Ads in the UK?
- Not as door fitters. Google's UK category list has "Window repair services" and "Garage door services" but no door installation category, so a bifold installer runs ordinary search ads instead.
- When do people search for bifold door installers most?
- From September 2025 to August 2026, "bifold door installers" ran from 320 searches in July up to 1,000 in May, a swing of about 3.1 times. Summer was the quiet stretch, not the busy one.
- What should I ask a bifold lead seller?
- Which site the homeowner filled in, how many other installers get the same lead, whether the panel count and material are known, and whether a supply-only buyer looking for a fitter counts as a valid lead. The ICO says a buyer cannot simply rely on the seller's assurances about consent.
Keep reading
More straight answers for trades.
Bifold installs in the diary, from homeowners looking for a fitter, not a shop.
We build your website and run Google Ads from an account in your own name, bidding on the installer and near-me searches and keeping the retail traffic out. See what it costs, then tell us about your business and we'll point the budget at the sets you most want to fit.